winning with new media: the obama campaign experience

Image: BarackObamadotcom/Flickr

WARNING: WARNING:

Not an expert Not an expert

on Filipino on Filipino politics!politics!

Image : striatic (Flickr)

Image : striatic (Flickr)

Image : striatic (Flickr)

Image : striatic (Flickr)

Image : striatic (Flickr)

Image : striatic (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

Images : Ellievanhoutte & eyeliam (Flickr)

No

supporter

supporter supporter

media

Hub-and-Spokes

supporter

supporter supporter

media

Hub-and-Spokes

supporter

supporter

supporter

Network

media

supporter

supporter supporter

media

Hub-and-Spokes

supporter

supporter

supporter

Network

mediamedia=

supporter

supporter supporter

media

Hub-and-Spokes

supporter

supporter

supporter

Network

media

media=

media=

=media

supporter

supporter

supporter

supporter

supporter

supporter

supporterOldMedia

supporter

supporter

NewMedia

supporter

supporter

<

Internet

join

join

news story

news story

news storynews story

supporter

$

supporter

supporter

$$

supporter

$

supporter

$$

supporter

$

supporter

supporter

$$

video

policy papers

action alerts

supporter

supporter

supporter

video

policy papers

action alerts

Obama web site

Supporters

supporter

supporter

Fight the Smears site

supporter

supporter

Supporters

opponent

opponent

non-supporter

non-supporter

rumor

rumorrumor

Supportersopponent

opponentnon-supporter

non-supporter

Fight the Smears site

rumor

rumor

Supportersopponent

opponentnon-supporter

non-supporter

Fight the Smears site

facts

facts

Supporters

opponent

opponent

non-supporter

non-supporter

Fight the Smears site

facts

facts

Supporters

opponent

opponent

non-supporter

non-supporter

facts

Fight the Smears site

Obama web site

Supporters

Obama web site

SupportersOn MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

MyBO

Obama web site

email request

email request

MyBO

Obama web site

MyBO

invite

invite

non-supporter

non-supporter

Obama web site

MyBO

supporter

supporter

Obama web site

MyBO

supporter

supporter

Obama web site

MyBO

supporter

supporter

Image: Jim Young (Reuters)