winning business models with iot analytics

@mnubo

/company/mnubo

/mnubo

@mnubo

WINNING BUSINESS MODELS WITH IoT ANALYTICS

Charles Marsh CHARLES MARSHHEAD OF BUSINESS DEVELOPMENT

CHARLES@MNUBO.COM

BIG?DOES THE DATA HAVE TO BE

KEY DATA SOURCES

DATA ACCESS & INTEGRATION

DATA IMPROVEMENT

VALUE OF DATA EVOLVESDIFFERENT STAGES OF IoT

I have a product, it is in beta…

I have a product, with a limited number of deployed objects…

I have a product, I am looking to grow the business line…

How do I know which data to collectHow do I manage troubleshootingReduce the number of bug fixes…

Where are my products locatedWhich features are used the mostDevices fixes and firmware updates…

Engagement trends per locationMonitor product lifecycle Downtime relative to activity…

GROWTHSTARTER ADOPTER

MARKETING/SALES

SERVICE/SUPPORT

CUSTOMER

OPERATIONS/MANUFACTURING

PRODUCT DEVELOPMENT

INFORMATION TECHNOLOGY

Product usage feedbackQuality analysis

Troubleshooting

Spare parts inventory trackingVisibility across siloed systems

Asset health monitoring

ScalabilitySeamless IoT data integration

Real-time analytics and actionable business

Real time monitoring and diagnosticsPreventative maintenance Optimize truck rolls

Customer profiles Targeted upsell opportunities New value added services

Improved customer experience Value added servicesReduced downtime

VALUE OF DATA ADAPTS DIFFERENT STAKEHOLDERS

SMART BOILERSPROFILE – BOILER MANUFACTURERDiversified, global supplier of infrastructure equipment in HVAC, detection and measurement markets

Understand how boiler deployment is being used and how its performing

STARTER

Characterize faults and lockouts, and be able to predict them to lower unscheduled downtime

Empower dealership network with operational insights to improve service efficiency

24% DECREASE IN SERVICE TRUCK ROLLS AND OPERATIONAL COSTS

SMART APPLIANCESPROFILE - CONNECTED FRIDGE Multinational beverage and brewing company - the world's largest brewer with a 25% global market share

Understand and track the usage and consumption of the connected beer fridge

ADOPTER

Enrich with sports schedules to drive customer engagement

Enable predictive replenishment to auto order beer based on forecasted consumption

17% INCREASE IN REVENUES FROM REPLENISHMENT AND UPSELL

SMART HOME SECURITYPROFILE –SMART HOME MANUFACTURERLeading cable telecommunications company in the USA

Understand their smart home profiles based on product usage

GROWTH

Analyze customer engagement and influence on attribution and satisfaction

Characterize product issues/faults to improve customer service and reduce truck rolls

19% REDUCTION IN CUSTOMER CHURN FROM PROACTIVE ENGAGEMENT

12

34

5

BIG IS NOT NECESSARILY BETTER

IoT ANALYTICS ANDDATA IMPROVEMENT

VALUE OF DATA EVOLVESDIFFERENT IoT STAGES

VALUE OF DATA ADAPTS DIFFERENT STAKEHOLDERS

IoT ANALYTICS ENABLE SERVICE MODELS

IoT ANALYTICSWINNING BUSINESS MODELS

@mnubo

/company/mnubo

/mnubo

@mnubo

Winning Business Models: Services