window signs case study: new to you resale shop

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Window Signs Case Study:New to You Resale Shop

•New To You Resale shop is dedicated to offering shoppers a high-quality alternative to overpriced retail products.

•Established in 2002 by Beth Leetz, the shop has a dedicated customer following and an ever-growing inventory of products.

•New To You Resale offers many products from clothing to furniture to household items.

•The shop recently relocated to a much larger location.

•Since the move, the resale shop has seen a decrease in revenue and customers.

•The larger space requires an increase in revenue in order to keep the location, and with the sudden drop, Beth is struggling to keep the shop alive.

•A customer mentioned that the sign on the old location was far too small to read, so she had assumed it meant the store had closed.

•She was very excited to find the store had moved to new location, and even happier she could help spark a new idea.

•Beth ordered a window cling for the old location so customers could see the new address.

•New window signs were added to the new location to make the store more noticeable.

•One-way vision was used to create a scene of a living room and a female shopper.

•Vinyl lettering was added to the front door listing the store name and business hours.

•Window clings were cut to a circle shape featuring a “Buy 2 Get 1 Free” store promotion.

•Finally, a vinyl banner was hung announcing the new store and grab attention.

•Since the addition of the signs, revenue has increased by 15% and is steadily-growing.

Buy 2, Get 1 Free!

Way to go, New to You Resale Shop!

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