why this kolaveri di ??? - analysis of virality

The Song “Why this Kolaveri di..” became Viral within a week in India / US / Australia..

Let’s Explore Why this Kolaveri…

Interesting Insights

Trending topic in Twitter (18 to 23 Nov) ..

.. Went Viral within a week’s time

Interesting Insights

More than

2.5 million views

10,000 + Comments

5,000 +Favorites

- Combined metrics of all instances of

the song in Youtube…

Interesting Insights

The song is most popular amongst Gen Y ….

Mostly in the age group 18 to 24 across US / Australia & India

Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…

Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…

Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…

Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…

The song became the No.1 trend in Youtube within 3 days…

Natives were able to understand

the song along with the lyrics… .

Non-tamil audience somehow managed to understand the meaning of the song from

their peers, friends etc..

Non-tamil audience somehow managed to understand the meaning of the song from

their peers, friends etc..

To make life easier and for everyone to understand, the details about the song were uploaded to Wikipedia along with

Glossary of terms…

Simplicity… Simple English words… Trendy Youth Lingo…

+Subtitle’s as such… making it easier for people to sing along with it..

Emotional Connect…

It’s a song by a young guy with a broken heart…

Very common & Universal feeling

Superb Beats…

The beats were simple yet nerve wrecking…

Enabling everyone to enjoy regardless of the language…

It’s everywhere.. Making it Unavoidable..

The popularity was instantaneous that it created curiosity for every netizen to hear it… and analyze what’s so great about it

Addictiveness…

Majority felt that, at first instance, it was not catchy…

But then, they felt addictive …

The Meme Effect …

Adding a “u” to the normal language.. Is catching up slowly…..

Truly… What a “Kolaveri..” ….

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