why the future of african journalism lies in mobile social networks
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Jude MathurineCoordinator New Media Lab
Rhodes Universityj.mathurine@ru.ac.za
Why the future of African journalism Why the future of African journalism lies in mobile social networkslies in mobile social networks
Presented @ Media140, SydneyPresented @ Media140, SydneyFuture of Journalism in Social Media ageFuture of Journalism in Social Media age
Are African produsers ready for social media?
• Internet is still elite medium• This affects what is represented, who is represented
and how they are represented• Africa constitutes about 4-5% of world’s Internet users • 10% of South Africans have Internet access• 5% in Nigeria• 5% in Namibia• 8% in Kenya • 2,4% in Uganda
Not really!• But constrained by income, education, literacy, access
to bandwidth, electricity and geography and bad regulation among others.
• This skews WHO is able to use the Internet in general and social media in Africa in particular
Example: South African web
• 13% of South Africans 16yrs and older in major metropolis have accessed the Net in the past 4 weeks (+- 1.3 Million people)
• 50/50 male/female split • 2/3rds of users are White • Predominantly still English speaking • Ave. household income has come down a bit (+- R13K /
month) High LSM • 2/5ths have a tertiary degree
The reality is
• 2005 average household income is R6 215 p/m (Stats SA)
• This does not account for racial differences in income which has SA with the 2nd worse Gini coefficient in the world
• Blacks constitute 80% of the total population• Whites constitute about 9-11%• English speaking population as first and additional
language totals only 13 million out of population of 44 million
So what?
• Online social media biased towards wealthy, educated, urban elites (generally English speaking); people in communications disciplines et c.
• Conversation in African social space is not representative of majority aspirations and replicates inequalities in social power
• But it’s a great captive market – high LSMs, early adopters
So what?
• If local media in Africa want to grow social networks as new public sphericules and as markets for monetisation, they have to help foster national ICT capacity; monitor ICT policy and market players
• Groundwork in creation of social media already done by NGOs, commercial organisations, international social media e.g Ushahidi, Haiya, Zoopy
• Means PARTNERSHIPS• Traditional media proprietary and BAD at partnerships
Are journalists ready for social media?
• Not really• Little new media education• Shortages of computers• Shortage of cell phones• Shortcomings in the basic distribution of ICT,
Are journalists ready for social media?
• Expensive broadband: In Africa, the cost of basic broadband per month was $366 in 2006. In Europe the average cost was estimated at $40
• Malawi: one newsroom allows internet access for 30 minutes a day (2008)
• Many newsrooms don’t have basic Content Management Systems
• Some major titles in Southern Africa still don’t have web presence – not even a free blog
• No ICT or social media policy in newsrooms
Are journalists ready for social media?
• Only few well-heeled news operations allow journalists’ access to Facebook
• Fewer allow access to Youtube; • Africa’s leading PBS, the SABC doesn’t even allow
comments on news stories• Twitter?• Result – arid ground for open and conversational
journalisms
Does The Digital Divide mean Africa will be left behind in real-time and social media revolution?
Not really!!
MADAGASCARYahooGoogle.mgGoogle.frGoogleFacebookMoov.mgSobikaWindows LiveFreeMSN
KENYAYahooGoogle.keGoogleFacebookWindows LiveMSNYoutubeBloggerWikipediaTagged
ZAGoogle.co.zaFacebookGoogleYahooYoutubeWikipediaNews24BloggerGumtreeMSN
NIGERIAYahooFacebookGoogle.comGoogle.com.ngWindows LiveYoutubeMSNWikipediaBloggerVmn.net
Alexa ranking of top ten websites circa May 2009
Two African countries are Opera’s Top 10 international
users
Mobile Use/Consumption
Mobile Use/Consumption
Mobile Use/Consumption
Mobile Use/Consumption
The revolution will be mobilised
The African participatory web will be mobile
• Personal customisable information and communication platform
• Leapfrogs infrastructure and distribution limitations of fixed line Internet
• 2002 to 2008: global fixed line grew by 27 million. • 2002 to 2008: global mobile subscriptions grew
by 3.1 billion
Growth trends
• Africa 2007: 28,5m landlines • Africa 2007: 198m mobile phones• Even lowest functionality mobiles can be used for SMS
and creating SMS social networks• China: 30% of citizens access the Internet on their
mobile phone. • Jamaica: Mobile web surpassed fixed line Internet
Social media roles
• Time space distantiation, mobilisation, resource coordination, education, health
• Communicating with Africa’s diaspora• Providing real time market information etc.• Example: Niger saw a 6.4% drop in grain price due to SMS
sharing of market info• Political accountability e.g Ghana, Zimbabwe• Real-time monitoring and conflict reporting and
prevention in Kenya, South Africa, Palestine, DRC (Ushahidi)
Youth
• Youth are the future of African media as constitute the largest population demographic
• Youth are also most vulnerable and least considered in editorial strategies and agenda setting
• Youth are future of African democracies• Social media provide youth’s ‘gateway’
experience for further interaction with web
Mxit – 15m users
The Grid –location based social network
The Grid – GPS based social network can be used for locative reporting
Kabissa – networks African civil society groups using ICTs
Gatorpeeps –Twitter knock-off (integrates with Twitter account if desired)
Zoopy – online video community
Haiya – Kenya
But what about?
• High handset costs?• Unreliable electricity supplies?• And low literacy levels?• Whatever works
No electricity, no problem
Yes, it is a solar powered donkey cart
No electricity, no problem?
Informal rechargers. Solar jackets for Boda Boda riders
What about handsets?• Google Android Open Source mobile operating
system frees OS from hardware• Could result in cheap local cellphones• Venezuela produces Vergatario• Vergatario includes
telephony, MP3, 3MP camera and MP4 playback
• Price - $15
Bandwidth costs?
• Four new subterranean sea cables to increase bandwidth capacity and (hopefully) decrease costs:
• Seacom• EASSY• West African Cable System• Google’s O3B Project
SMS Africa’s killer near real-time app
• Not all phones are smart phones but technology is recycled and handed down every two years
• SMS is still the ‘killer app’ in Africa• Even lowest functionality mobiles can be used for
SMS• In developed world, SMS is used as one to one
tool – in developing world, it is a one to many tool using SMS networks
• That is why Google introduced SMS search in Uganda in July
SMS in newspapers
• SMS becomes talkback mechanism • User tips, viewpoints, responses, helps set editorial
agendas• Reader SMSs published in newspapers and online• Where media freedom may be limited SMS provides
outlet for free expression• As result, newspapers like The Namibian take flak
from politicians for publishing SMS comments
The Namibian
Izindaba Ziyafika (the news is coming)
• Knight funded project in School of Journalism• Linked to South Africa’s oldest independent
newspaper• Links a Content Management System (Nika - give)
for curating and managing newspaper workflow• Digital content available for other platforms like
SMS networks, wired and wireless web• Thatha (Take) creates a SMS gateway for receiving
user text messages
Grocott’s Citizen Media Newsroom
Citizen contributed media(Grocott’s fire photograph below)
Grocott’s Citizen SMS
MyMakana Citizen generated stories
Izindaba Ziyafika (the news is coming)
• Citizen Journalism newsroom established• Platoons trained – students, NGOs, municipal
councillors• Pro-am relations necessary to foster news awareness,
basic skills for using computers and mobiles • Nika CMS available as Open Source tool for distribution• Nika CMS shifts analogue newspapers into the digital
age• Changes news model from lecture to conversation
Concepts
•A future for African social web is possible
Conclusion
• Social media in Africa will be part of strong mixed media systems where mobile will be more important than the desktop access
• Growth and use of African social media must be driven by media leaders who should learn from counterparts in commercial, NGOs and ICT4D sector
• Social media can be important spaces for public discourse for democratisation and development especially among youth
Join the conversationJoin the conversation
Jude Mathurine@newmediajude
http://nml.ru.ac.za
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