why social media
Post on 17-May-2015
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www.JAMMediaGroup.net
Why Social Media?Helping Your Business Make the Biggest Shift
Since the Industrial Revolution
JAM Media Group, LLCSocial Media Strategies, Training,
and Implementation(406) 544-3098
On Twitter@JAMMediaGroupFacebook.com/JAMMediaGroup
www.JAMMediaGroup.net
Traditional Marketing &
Advertising Has Lost Its
Effectiveness
www.JAMMediaGroup.net
Only 14% of Consumers Trust Advertising and
Only 18% of TV ads generate a positive ROI
*Source: Socialnomics
www.JAMMediaGroup.net
24 of the Largest 25 Newspapers are Experiencing Record Declines
in Circulation &
In the 30-45 age group, less than 35% of people read a newspaper!
www.JAMMediaGroup.net
• 96% of Generation Y Are Part of a Social Network
• Social Media is the #1 Activity on the Web
• If Facebook Were a Country, It would be the 4th Largest
• Fastest Growing Segment on Facebook? Women Over Age 55
*Source: Socialnomics
Social Networks Have Become a Major Influence
#1 Activity On the Web
www.JAMMediaGroup.net
Blogs and Bloggers Are Influential
• There are Over 200,000,000 Blogs
• 34% of Bloggers Post Opinions About Products or Brands
• 73% of Active Online Users Have Read a Blog
• Businesses that Blog get 55% more web traffic
www.JAMMediaGroup.net
Businesses Are Seeing the Value86% of Companies Plan to Increase Investments in Social Media by 40% Because: LOW Cost Marketing Gaining Traction
We HAVE to Do It
*Source: Socialnomics & Marketing Charts
www.JAMMediaGroup.net
Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining
+18%
-6%
Uses More Social Media
Uses Less Social Media
*Source: Socialnomics
www.JAMMediaGroup.net
Traditional Business to
Business Marketers
“Don’t Get” Social Media
Marketing#FAIL
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Broadcasting Your Message the Old Fashioned Way is
Not Social
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Social Media Is About Engagement
Engage Your Customers
Have a “Conversation”
You Must Give to Get
It’s NOT About You!
www.JAMMediaGroup.net
Your Customers Are Talking,
Are You Listening?
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Be the Conversation
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