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BATIBOUW 2016 25/2 – 6/3Brussels Expo
BATIBOUW in your (marketing)MIX
• Show case for existing products
• Platform for launching new products
• Platform for information exchange,
networking and sales
• The place to meet existing contacts
• The fair to reach new customers
BATIBOUW in your (marketing)MIX
• Radio
• TV
• Billboards
• FAIRS
• Website
• Direct Mailing
• Public Relations
• Information sessions
• Events
• Personal visits
ab
ove
the
lin
e
be
low
the
line
Fairs score high in perception
TV
Journals
Radio
BEURZENPersonal visits
Addressed mail
Magazines
Non-addressed mail
Fax
SMS
Telephone
Mobile
Fleeting Lasting
Welcome
Disturbing
Fairs score high in perception
Equation m² price/visitors
Fair LocationNumber of
visitorsprice/m²
price per 1000
contacts
Batibouw Brussels 300.000 € 140 0,47 €
Bis Ghent 80.000 € 115 1,44 €
Bouwbeurs Roeselare 30.000 € 44 1,47 €
Habitat Liege 40.998 € 73 1,78 €
BatiMoiMarche-en-
Famenne28.767 € 53 1,84 €
Bouwinnovatie Hasselt 20.000 € 63,0 3,15 €
Bouw en Reno Antwerp 36.410 € 120 3,30 €
Batireno Namur 21.000 € 91 4,33 €
Bois & Habitat Namur 20.000 € 91 4,55 €
BouwXpo Courtrai 8.352 € 45 5,39 €
BATIBOUW has a low cost/contact – media
Media Reach(CIM 2013-2014 print)
RatePrice € /1000
contactsFormat
BATIBOUW 300.000 € 3.785 12,62 € 24m²
Tu Bâtis, Je Rénove - Beter Bouwen en Verbouwen 200.900 € 3.090 15,38 € 1/1 Q
Feeling Wonen / Gael Maison 225.900 € 4.650 20,58 € 1/1 Q
Le Vif L'Express 379.600 € 8.900 23,45 € 1/1 Q
Ik Ga Bouwen - Je vais Construire 202.800 € 4.800 23,67 € 1/1 Q
Actief Wonen - Deco Idée 194.800 € 4.750 24,38 € 1/1 Q
Knack 440.800 € 11.600 26,32 € 1/1 Q
Het Nieuwsblad 935.900 € 25.285 27,02 € Art. 500
Het Laatste Nieuws 1.019.900 € 28.535 27,98 € 1/2 pag
Weekend Knack 340.500 € 11.600 34,07 € 1/1 Q
La Dernière Heure/Les Sports 326.900 € 11.275 34,49 € Art. 500
Trends F/N 220.000 € 9.950 45,23 € 1/1 Q
De Morgen 223.800 € 10.335 46,18 € 1/2 pag
La Libre Belgique 153.800 € 7.171 46,63 € Art. 500
Le Soir 341.500 € 17.302 50,66 € 1/2 Q
De Standaard 314.500 € 16.455 52,32 € Art. 500
BATIBOUW anno 2015
• Biggest public fair for construction, renovation and interior design
• Biggest professional fair for the construction sector
• More than 50 years of experience
• 13 halls
• Almost 1000 exhibitors spread over 120 000 m²
• 300 000 visitors, including 71 000 professionals
BATIBOUW = unique concept
• B2B ánd B2C
• Professionals visit for
• Innovations
• Contacts with suppliers
• Solutions for specific problems
• Consumers
• « if you (re)build, you visit BATIBOUW first »
• Everything in 1 place at the same time
• Neutral information
• Mix of
• Producers, dealers, installers, merchants
BATIBOUW addresses your target audience
• 71 000 professionals (including 4 280 architects)
BATIBOUW addresses your target audience
• 229 000 consumers• Real (re)constructors
• Specific (re)constructors0% 10% 20% 30% 40% 50%
Other
Redecoration project
No specific project
Construction project
Renovation project
6,0%
10,4%
16,7%
19,7%
47,2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
The docks
have started
Within 6
months
Within 12
months
Within 24
months
More then 24
months
22,8%
37,4%
21,7%
11,6%
6,5%
Profile of the visitor
300 000 visitors, including 71 000 professionals
man
60%
woman
40%
Flanders
65,0%
Wallonia
25,6%
Brussels
8,1%
Abroad
1,2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Younger than 20 years old
Between 20 and 29 years old
Between 30 and 39 years old
Between 40 and 49 years old
Older than 50 years
1,4%
16,0%
18,5%
19,6%
44,6%
BATIBOUW offers :
• Segmentation per sector
• Each hall = fair on its ownSectors spread over 13 halls
Sectors spread over 13 halls
P1: Outdoor finishing P2: Furniture
Sectors spread over 13 halls
P3: Interior design P4: Materials for structural work II
- Profiles
- Tools
Sectors spread over 13 halls
P5: Materials for structural work I P6: Floor Coverings & Fire places
Sectors spread over 13 halls
P7: Plumbing P8: Housing
Sectors spread over 13 halls
P9: Domotica, lighting P10: Renewable energy& plumbing & Sustainable construction
Sectors spread over 13 halls
P11: Kitchens P12: Heating, airco & ventilation
Sectors spread over 13 halls
Patio: Palace of Advice / Banks Astrid Hall: Media & Build-IT
National media campaign – PUBLIC
• Magazines
• Journals
National media campaign - PROFESSIONAL
• Professional magazines
National media campaign – PUBLIC
• Radio
• Television
• Web
• E-mailings
National media campaign – PUBLIC
• Billboards in the street
Lots of promotional possibilities
Numerous associated activities
• Press conferences government
• Press conferences producers
• Lectures
• Workshops
• Meetings federations
• Celebrities
• But also…
During BATIBOUW…
Build-IT25 & 26 February 2016
- ICT in the construction sector
- 45 000 professionals
- Astridhal
During BATIBOUW…
Concept & Build for Students
- All senior students (interior) architecture
- Pick-up and drop off of students with busses
- Lecture
- Information booths
During BATIBOUW…
Belgian Building Awards
• An organisation of BATIBOUW in
collaboration with Confederatie Bouw, Ik
Ga Bouwen, Trends Top Bouw, de Orde
van Architecten and architectura.be
• Ceremony of the Architecture Awards, the
Innovation Award, the Design Award, the
Trends Top Bouwgazellen and the
International Award.
The BATIBOUW DO’s
- Create an “experience”- Involve the 5 senses
The BATIBOUW DON’Ts
- low-cost
- unique concept
- directed at target groups
- segmented
- large-scale media campaign
- lots of associated activities
BATIBOUW is:
Batibouw is for you !
BATIBOUW
practical …
• The 25th of February till the 6th of March 2016
• Brussels Expo
• Exclusive professional days:
the 25th & 26th of February 2016
• General public: the 27th of
February till the 6th of March 2016
• Nocturne: The third of March 2016
• Tickets general public: € 12,5
• Tickets professionals: € 40
ILIAS KAVADIAS – I.KAVADIAS@BATIBOUW.COM – 0497 58 69 54
GRIET VANDENNEUKER – G.VANDENNEUKER@BATIBOUW.COM – 0490 19 39 10
Your contact:
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