why participate
DESCRIPTION
The reasons prompting hundreds of exhibitors to participate each year at the fair BATIBOUW are multiple. In the following presentation we describe some aspects that contribute to the fame of BATIBOUW.TRANSCRIPT
BATIBOUW 2016 25/2 – 6/3Brussels Expo
BATIBOUW in your (marketing)MIX
• Show case for existing products
• Platform for launching new products
• Platform for information exchange,
networking and sales
• The place to meet existing contacts
• The fair to reach new customers
BATIBOUW in your (marketing)MIX
• Radio
• TV
• Billboards
• FAIRS
• Website
• Direct Mailing
• Public Relations
• Information sessions
• Events
• Personal visits
ab
ove
the
lin
e
be
low
the
line
Fairs score high in perception
TV
Journals
Radio
BEURZENPersonal visits
Addressed mail
Magazines
Non-addressed mail
Fax
SMS
Telephone
Mobile
Fleeting Lasting
Welcome
Disturbing
Fairs score high in perception
Equation m² price/visitors
Fair LocationNumber of
visitorsprice/m²
price per 1000
contacts
Batibouw Brussels 300.000 € 140 0,47 €
Bis Ghent 80.000 € 115 1,44 €
Bouwbeurs Roeselare 30.000 € 44 1,47 €
Habitat Liege 40.998 € 73 1,78 €
BatiMoiMarche-en-
Famenne28.767 € 53 1,84 €
Bouwinnovatie Hasselt 20.000 € 63,0 3,15 €
Bouw en Reno Antwerp 36.410 € 120 3,30 €
Batireno Namur 21.000 € 91 4,33 €
Bois & Habitat Namur 20.000 € 91 4,55 €
BouwXpo Courtrai 8.352 € 45 5,39 €
BATIBOUW has a low cost/contact – media
Media Reach(CIM 2013-2014 print)
RatePrice € /1000
contactsFormat
BATIBOUW 300.000 € 3.785 12,62 € 24m²
Tu Bâtis, Je Rénove - Beter Bouwen en Verbouwen 200.900 € 3.090 15,38 € 1/1 Q
Feeling Wonen / Gael Maison 225.900 € 4.650 20,58 € 1/1 Q
Le Vif L'Express 379.600 € 8.900 23,45 € 1/1 Q
Ik Ga Bouwen - Je vais Construire 202.800 € 4.800 23,67 € 1/1 Q
Actief Wonen - Deco Idée 194.800 € 4.750 24,38 € 1/1 Q
Knack 440.800 € 11.600 26,32 € 1/1 Q
Het Nieuwsblad 935.900 € 25.285 27,02 € Art. 500
Het Laatste Nieuws 1.019.900 € 28.535 27,98 € 1/2 pag
Weekend Knack 340.500 € 11.600 34,07 € 1/1 Q
La Dernière Heure/Les Sports 326.900 € 11.275 34,49 € Art. 500
Trends F/N 220.000 € 9.950 45,23 € 1/1 Q
De Morgen 223.800 € 10.335 46,18 € 1/2 pag
La Libre Belgique 153.800 € 7.171 46,63 € Art. 500
Le Soir 341.500 € 17.302 50,66 € 1/2 Q
De Standaard 314.500 € 16.455 52,32 € Art. 500
BATIBOUW anno 2015
• Biggest public fair for construction, renovation and interior design
• Biggest professional fair for the construction sector
• More than 50 years of experience
• 13 halls
• Almost 1000 exhibitors spread over 120 000 m²
• 300 000 visitors, including 71 000 professionals
BATIBOUW = unique concept
• B2B ánd B2C
• Professionals visit for
• Innovations
• Contacts with suppliers
• Solutions for specific problems
• Consumers
• « if you (re)build, you visit BATIBOUW first »
• Everything in 1 place at the same time
• Neutral information
• Mix of
• Producers, dealers, installers, merchants
BATIBOUW addresses your target audience
• 71 000 professionals (including 4 280 architects)
BATIBOUW addresses your target audience
• 229 000 consumers• Real (re)constructors
• Specific (re)constructors0% 10% 20% 30% 40% 50%
Other
Redecoration project
No specific project
Construction project
Renovation project
6,0%
10,4%
16,7%
19,7%
47,2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
The docks
have started
Within 6
months
Within 12
months
Within 24
months
More then 24
months
22,8%
37,4%
21,7%
11,6%
6,5%
Profile of the visitor
300 000 visitors, including 71 000 professionals
man
60%
woman
40%
Flanders
65,0%
Wallonia
25,6%
Brussels
8,1%
Abroad
1,2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Younger than 20 years old
Between 20 and 29 years old
Between 30 and 39 years old
Between 40 and 49 years old
Older than 50 years
1,4%
16,0%
18,5%
19,6%
44,6%
BATIBOUW offers :
• Segmentation per sector
• Each hall = fair on its ownSectors spread over 13 halls
Sectors spread over 13 halls
P1: Outdoor finishing P2: Furniture
Sectors spread over 13 halls
P3: Interior design P4: Materials for structural work II
- Profiles
- Tools
Sectors spread over 13 halls
P5: Materials for structural work I P6: Floor Coverings & Fire places
Sectors spread over 13 halls
P7: Plumbing P8: Housing
Sectors spread over 13 halls
P9: Domotica, lighting P10: Renewable energy& plumbing & Sustainable construction
Sectors spread over 13 halls
P11: Kitchens P12: Heating, airco & ventilation
Sectors spread over 13 halls
Patio: Palace of Advice / Banks Astrid Hall: Media & Build-IT
National media campaign – PUBLIC
• Magazines
• Journals
National media campaign - PROFESSIONAL
• Professional magazines
National media campaign – PUBLIC
• Radio
• Television
• Web
• E-mailings
National media campaign – PUBLIC
• Billboards in the street
Lots of promotional possibilities
Numerous associated activities
• Press conferences government
• Press conferences producers
• Lectures
• Workshops
• Meetings federations
• Celebrities
• But also…
During BATIBOUW…
Build-IT25 & 26 February 2016
- ICT in the construction sector
- 45 000 professionals
- Astridhal
During BATIBOUW…
Concept & Build for Students
- All senior students (interior) architecture
- Pick-up and drop off of students with busses
- Lecture
- Information booths
During BATIBOUW…
Belgian Building Awards
• An organisation of BATIBOUW in
collaboration with Confederatie Bouw, Ik
Ga Bouwen, Trends Top Bouw, de Orde
van Architecten and architectura.be
• Ceremony of the Architecture Awards, the
Innovation Award, the Design Award, the
Trends Top Bouwgazellen and the
International Award.
The BATIBOUW DO’s
- Create an “experience”- Involve the 5 senses
The BATIBOUW DON’Ts
- low-cost
- unique concept
- directed at target groups
- segmented
- large-scale media campaign
- lots of associated activities
BATIBOUW is:
Batibouw is for you !
BATIBOUW
practical …
• The 25th of February till the 6th of March 2016
• Brussels Expo
• Exclusive professional days:
the 25th & 26th of February 2016
• General public: the 27th of
February till the 6th of March 2016
• Nocturne: The third of March 2016
• Tickets general public: € 12,5
• Tickets professionals: € 40
ILIAS KAVADIAS – [email protected] – 0497 58 69 54
GRIET VANDENNEUKER – [email protected] – 0490 19 39 10
Your contact: