why does business centers offer the best of 3 worlds: office , virtual office and coworking ?

CHALLENGES AND  OPPORTUNITIES OF THE 21ST CENTURY ECONOMY

 Why does Business Centers offer the best of 3 Worlds: Office , Virtual Office and Coworking ?

Carlos Gonçalves CEO Avila Spaces, Lisbon – Portugal

www.avilaspaces.com | cg@avilaspaces.com  

ANCEV Congress 2016 João Pessoa, Brazil September 8, 2016

About me  §  Carlos Gonçalves – linkedin.com/in/cgoncalves

§  CEO at Avila Spaces/Avila Coworking §  Former  Interna+onal  Director  of  GWA     §  Author of the book “Out of the Office”  

About Avila Spaces  

§  Founded in 2004; 2 Office centers in Lisbon §  500 clients: Office, Virtual Office, Coworking http://avilaspaces.com/

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"Knowing history helps us to avoid mistakes of the past and predict the future, but its greatest value lies in allowing us to understand the present. "

C. James Goodwin Author of “History of the Modern Psicology”

Generation of sacrifices: duty is above pleasure Maximum advantage of spaces Focus on productivity and reduction of movements

Veterans 1920-1945

They value stability and ‘job for life’ Spaces organized according to offices and tasks Only superiors had wide spaces.

Baby Boomers 1946-1964

GenerationX1965-1979  

Workaholics: meritocracy and fast rising Creation of ‘cubicles’ for more privacy Spaces reduce hierarchy and are + informal

Generation Y 1980-1994  

They consider that the success is a synonym of Pleasure Creation of Coworking spaces and Virtual Offices Workspace aims to improve productivity

Generation Z 1995- (...)

Ethics; they wish to have impact on the company. Collaborative spaces with several areas Various working environments in one single space

https://www.youtube.com/watch?v=F12DAS-ZNDY

“ It is more important to enjoy the path than reaching the final destination”.

“creative economy and new professions are painting an unprecedented and bright scenario”.

New Business Centers are part of this new scenario!  

The European Market  

1st Virtual Office 1991 - The Virtual Office, United Kingdom  

1st Coworking Spaces 2001 - United Spaces, Sweden

2002 – eOffice, United Kingdom  

1st International Independent Centers Network 2006 –eOffice International Network  

8 Main Trends  

#1: Hybrid Centers Offices + Coworking  

#2: New Operators

Incubators and Hotels  

#3: New Models  

Business centers at train stations, highways and

airports

#4: New products for mobile professionals

(membership)  

#5: Networking Events  

Attract new clients and create sense of community

#6: Network Working  

#7: Several environments in the same space

#8: Strong commitment to technology

#8: Forte aposta na tecnologia

the market has changed!

... and rightly so :)

“There´s no more work/life balance. There´s just LIFE and it happens everywhere, every day”.

Fonte: Forbes Work Life Integration: The new Norm, 2014

By 2020, 40% of the work force in the US will be freelancers (60 million)

Intuit Report 2020

230.443 posts 16.784 posts 3,846 posts

Several types of Coworking: Community Coworking

Sectoral Coworking Corporate Coworking

http://www.flowyogacenter.com/workflow/

2 Questions we should do

1st Why do my clients buy my product?

2nd Why do my clients remain in my center?

Fonte Instant Offices Research (2016).

How decisions are taken?

Fonte Instant Offices Research (2016).

Location   Price   Product  

Some numbers

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COWORKING IN PORTUGAL

Study on the adoption of coworking as a working model in companies

Reasons to adopt the Coworking model?

Cost savings Flexibility at work Networking Productivity

73.2% of the interviewed ensure that the environment in which they

are currently working in their companies could easily be adapted

to the coworking model

Americas Total operators: 1857 Total centers: 4060

Europe, Middle East and Africa-EMEA Total operators: 2476 Total centers: 5110

Asia and Pacific-APAC Total operators: 579 Total centers: 1532

Total Operators: 4.912 Total Centers: 10.702

Instant Offices global reach 2016

38%

48%

14%

Deskmag Global Coworking Survey 2015-2016

Number of Coworking Spaces Number of members in Coworking Spaces

2007 2009 2011 2013 2015

75 310

1.130

3.400

7.800

36% growth between 2014 and 2015  

2011 2012 2013 2014 2015

43.000 81.000

151.000

295.000

510.000

1,086% growth between 2011 and 2015  

Source: http://www.deskmag.com/en/first-results-of-the-new-global-coworking-survey-2015-16

Global Coworking Census 2013 deskwanted

Brazil 95

spaces (67%)

Census ANCEV- Brazil 2016:

695 spaces

Asia: 245

spaces

Australia New Zealand

65 spaces

Africa 24

spaces

North America

853 spaces

South America

141 spaces

Europe: 1160

Spaces

47%

Fonte: INSTANT OFFICES  

PROJECTIONS FOR 2018

WeWork Members: 260,000

WeWork Locations: 376

WeLive Members: 34,000

WeLive Locations: 69

Profit: 941.6 million USD Revenues: 2.86 billion USD.

some case studies  

https://www.amazon.com/Out-Office-Love-Where-Work-ebook/dp/B00WA8SK98  

Av. República, 6, 7 esq, Lisboa

case study #1: Google Brasil

case study #2: Starbucks Portugal

case study #3: Accenture Manhattan/Liquidspace

case study #4: SCA-Consultores

case study #5: Workbar/Facebook

case study #6: myOffice

case study #7: Liquidspace

OFFICECENTERSEOFFICE UNITED SPACES  

case study #9: Officenter

case study #10: eOffice

case study #11: United Spaces

case study #11: United Spaces

 Why does Business Centers offer the best of 3 worlds:

Office, Virtual Office and Coworking ?

h#ps://www.youtube.com/watch?v=4UEz7qMhxEg  

Thank you very much!

Carlos Gonçalves CEO Avila Spaces, Lisbon – Portugal

www.spaces.com | cg@avilaspaces.com  

ANCEV congress 2016 João Pessoa, Brazil September 8, 2016