why do we care about social media
Post on 06-May-2015
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Why do we care about social media?
Gillian Mayman, MLSgmayman@umich.edu
Health Sciences Libraries, University of Michigan
What is social mediaWho is using social mediaHow can you use social media
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FacebookMySpaceTwitter
YouTubeBlogsChat
TextingWikis
…
Friending
Following
Fans
Favorites
YouTube
YouTube
YouTube
YouTube
YouTube
YouTube
YouTube
Facebook Twitter
YouTube
Facebook Twitter
YouTube
Facebook Twitter
Blog
YouTube
Facebook Twitter
Blog
YouTube
Facebook Twitter
BlogWeb Site
80% of internet users have looked online for health information
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
41%of e-patients have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
19% of e-patients have signed up to receive updates about health or medical issues
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
11%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of internet users ages thirty and older maintain a personal blog
47%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of all online adults use social networking sites
72%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online 18-29 year olds use social networking sites
73%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online teens use social networking sites
19%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of internet users use Twitter
13%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online girls use Twitter
7%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online boys use Twitter
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
Wireless connections are associated with deeper engagement in social media and an accelerated pace of information exchange.
Indeed, those with mobile access to the internet are more likely than those who have tethered access to contribute their comments and reviews to the online conversation about health and health care.
http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx?r=1
Blogs
YouTube
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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Top 10 reasons to embrace blogging
1. Your Twitter account needs some content 2. Your web site needs some freshness3. It is extremely portable4. You can get personal5. You can tell your own story6. You can have a conversation get feedback7. You can invite community participation8. You can be a guest blogger9. You can contribute through comments 10. It’s very, very simple to use
140 Characters
140 Characters
Link to blog, Facebook page, YouTube video, web site, etc.
140 Characters
Advertise upcoming events
140 Characters
Post news and information
140 Characters
Zzzzzzzzzzzzzzzzzzzz
140 Characters
Create a hashtag for your conference/committee/program
140 Characters
Increase transparency
140 Characters
Follow the conversation re: your community
140 Characters
Track health goals- weight, exercise, tobacco, etc.
140 Characters
Network with colleagues
140 Characters
Be part of the conversation
Money Skill TimeBARRIERS
90% of social media is just showing up
Gillian Mayman, MLIS
gmayman@umich.edu
Public Health LibrarianHealth Sciences Libraries
University of Michigan
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