who are we?- find creators who have uploaded selfies with beard in it ... 0% 55% ~ 80% our users get...

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Ankit Agarwal | +91-9654077755 | ankit@dyt.onl

A creators’ first community

WHO ARE WE?

Express your support for brands, causes and

passion points by creating content and get

rewarded based on your influence/content

FOR USERS FOR BRANDS

Brands get the opportunity of connecting

with every social media user and get them to

create content/recommend the brand/service

to their friends and followers as opposed to

being able to connect with the 1% subset who

are called influencers

A bridge between brand, agencies and creators

IN NUMBERS

80+ 20k +

BRANDS CREATORS

WHO DO WE WORK WITH?

Nano 0 - 5,000 followers

Nano Micro5,000 - 100,000

followers

Nano Micro Macro

100,000 - 500,000

followers

Nano Micro Macro

CreatorsArtists & content

creators

Nano Micro Macro

Creators Celebs

… and everyone in between

WHO DO WE SUPPORT?

AGENCIES | BRANDS | CREATORS

MEDIA

BUYING

SOCIAL

MEDIA

MARKETING

CONTENT

MARKETING

Right at the cusp of Media Buying, Social Media Marketing

& Content Marketing is a sweet spot being occupied by

Do Your Thng.

WHAT’S ON OFFER?

IMAGE FILTERS

These filters have the capability of turning any image into a branded

piece of content.

Share the brief with the creators and give them these filters to play

with, you would be amazed with the kind of content they will come up

with.

All with the brand’s logo/communication on it

AR FILTERS - beta

Similar to what you see on Facebook, Instagram and Snapchat with the

difference of branding being allowed everywhere.

Available only on iPhone X and above for now.

We are piloting with these kind of filters for now.

BARTER CAMPAIGNS

These campaigns would be mostly always on campaigns with creators

putting content against getting products.

Contrary to popular belief, this method is still preferred by some

creators - more nano and micro oriented

Current campaign - Klairs

40 creators posting reviews/usage of their products on a month on

month basis

CUSTOM CONTENT - beta

Similar to Shutterstock custom but for masses and vertical format

Share brief on the kind on content you are looking at and let the

creators do their magic.

Scalable way of getting content by people who know how to create

content - might not be famous on. Social Media.

INFLUENCER PLANNING & CAMPAIGNS

The most common offering with planning based on data & science.

- Find creators who have uploaded selfies with beard in it

- Find creators who have been to Thailand

- Find creators who have talked about Nike in the past

Data & analytics help us pin point to the right creators for any kind of

campaign at scale.

SCREENING PARAMETERS

CREATOR’S AUDIENCE CREATOR’S ENGAGEMENT

Total number of followers

Audience score (on a scale of 100)

Audience based on

- Country

- Audience type

- Real people

- Influencers (> 5k followers)

- Mass followers (>1500 followings)

- Suspicious accounts

- Age & gender

- Ethnicity

- Language

- Reachability (audience following < 1500 are considered

most reachable)

- Authenticity

- Audience interests

Avg. likes

Avg. comments

Engagement rate

Likes spread (difference in number of likes between posts)

Likes-comments ratio

CREATOR’S CONTENT

Content type

Nature of images

Past brand mentions

Past brand mention sentiments

Frequency of posts

Besides targeting them on DYT score, the above options are available

COSTING MODELS

Cost per engagement Custom content Flat creator fee Cost per sale - beta

Commitment on no. of engagements to be delivered

Commitment on content pieces to be delivered

For barter campaigns - commitment on the number

of creators participating in the campaign (within the given

profile)

Commitment on sales

~ 80%55%0%

Our users get ~ 80% of the revenue. These are the best terms in the world.

BOTTOM LINE - we are actuals (creator spends) +

20%

TEAM

Ankit Agarwal Founder & CEO

More than a decade experience in

Digital Marketing, Influencer

Marketing & Management & Brand

communications

https://www.linkedin.com/in/ankittagarwal/

Deepak Jha Product Lead

CSPO, Product Manager with deep

understanding of cloud, big data

technologies and AI/ML

Methodologies.

https://www.linkedin.com/in/deepakjha21/

Dea Srivastava Client Partner

Seasoned professional with

demonstrated history in Digital &

Content Marketing along with

Community Building

https://www.linkedin.com/in/dea-srivastava-7018a113b/

Everybody’s got a thng

What’s yours?

ankit@dyt.onl

+91-9654077755

ANNEXURE

#BeardKyunHoWeird - Havells

14%1.2 Million ~ 0.7 Million 100,000 +60

Number of

Instagram

posts

Potential reach

of the creators

Actual reach ~

75% of the

potential reach

Total

engagements

Average

engagement

rate

Target audience - people who have uploaded images with groomed beard in it.

Average ER for bigger creators/influencers is about 2% as against a 12% in our case.

Cost per engagement ~ INR 2

CONTENT HIGHLIGHTS

A selection of content which was shared,

highlighting the range and quality.

#TRAVELWITHMASTERCARD - Mastercard

12%2 Million ~ 1.5 Million 146,593100

Number of

Instagram

posts

Potential reach

of the creators

Actual reach ~

75% of the

potential reach

Total

engagements

Average

engagement

rate

Average ER for bigger creators/influencers is about 2% as against a 12% in our case.

Cost per engagement for this campaign - INR 3.34

CONTENT HIGHLIGHTS

Link to more images

A selection of content which was shared,

highlighting the range and quality.

ankit@dyt.onl

+91-9654077755

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