who are we?- find creators who have uploaded selfies with beard in it ... 0% 55% ~ 80% our users get...
TRANSCRIPT
WHO ARE WE?
Express your support for brands, causes and
passion points by creating content and get
rewarded based on your influence/content
FOR USERS FOR BRANDS
Brands get the opportunity of connecting
with every social media user and get them to
create content/recommend the brand/service
to their friends and followers as opposed to
being able to connect with the 1% subset who
are called influencers
A bridge between brand, agencies and creators
IN NUMBERS
80+ 20k +
BRANDS CREATORS
WHO DO WE WORK WITH?
Nano 0 - 5,000 followers
Nano Micro5,000 - 100,000
followers
Nano Micro Macro
100,000 - 500,000
followers
Nano Micro Macro
CreatorsArtists & content
creators
Nano Micro Macro
Creators Celebs
… and everyone in between
WHO DO WE SUPPORT?
AGENCIES | BRANDS | CREATORS
MEDIA
BUYING
SOCIAL
MEDIA
MARKETING
CONTENT
MARKETING
Right at the cusp of Media Buying, Social Media Marketing
& Content Marketing is a sweet spot being occupied by
Do Your Thng.
WHAT’S ON OFFER?
IMAGE FILTERS
These filters have the capability of turning any image into a branded
piece of content.
Share the brief with the creators and give them these filters to play
with, you would be amazed with the kind of content they will come up
with.
All with the brand’s logo/communication on it
AR FILTERS - beta
Similar to what you see on Facebook, Instagram and Snapchat with the
difference of branding being allowed everywhere.
Available only on iPhone X and above for now.
We are piloting with these kind of filters for now.
BARTER CAMPAIGNS
These campaigns would be mostly always on campaigns with creators
putting content against getting products.
Contrary to popular belief, this method is still preferred by some
creators - more nano and micro oriented
Current campaign - Klairs
40 creators posting reviews/usage of their products on a month on
month basis
CUSTOM CONTENT - beta
Similar to Shutterstock custom but for masses and vertical format
Share brief on the kind on content you are looking at and let the
creators do their magic.
Scalable way of getting content by people who know how to create
content - might not be famous on. Social Media.
INFLUENCER PLANNING & CAMPAIGNS
The most common offering with planning based on data & science.
- Find creators who have uploaded selfies with beard in it
- Find creators who have been to Thailand
- Find creators who have talked about Nike in the past
Data & analytics help us pin point to the right creators for any kind of
campaign at scale.
SCREENING PARAMETERS
CREATOR’S AUDIENCE CREATOR’S ENGAGEMENT
Total number of followers
Audience score (on a scale of 100)
Audience based on
- Country
- Audience type
- Real people
- Influencers (> 5k followers)
- Mass followers (>1500 followings)
- Suspicious accounts
- Age & gender
- Ethnicity
- Language
- Reachability (audience following < 1500 are considered
most reachable)
- Authenticity
- Audience interests
Avg. likes
Avg. comments
Engagement rate
Likes spread (difference in number of likes between posts)
Likes-comments ratio
CREATOR’S CONTENT
Content type
Nature of images
Past brand mentions
Past brand mention sentiments
Frequency of posts
Besides targeting them on DYT score, the above options are available
COSTING MODELS
Cost per engagement Custom content Flat creator fee Cost per sale - beta
Commitment on no. of engagements to be delivered
Commitment on content pieces to be delivered
For barter campaigns - commitment on the number
of creators participating in the campaign (within the given
profile)
Commitment on sales
~ 80%55%0%
Our users get ~ 80% of the revenue. These are the best terms in the world.
BOTTOM LINE - we are actuals (creator spends) +
20%
TEAM
Ankit Agarwal Founder & CEO
More than a decade experience in
Digital Marketing, Influencer
Marketing & Management & Brand
communications
https://www.linkedin.com/in/ankittagarwal/
Deepak Jha Product Lead
CSPO, Product Manager with deep
understanding of cloud, big data
technologies and AI/ML
Methodologies.
https://www.linkedin.com/in/deepakjha21/
Dea Srivastava Client Partner
Seasoned professional with
demonstrated history in Digital &
Content Marketing along with
Community Building
https://www.linkedin.com/in/dea-srivastava-7018a113b/
ANNEXURE
#BeardKyunHoWeird - Havells
14%1.2 Million ~ 0.7 Million 100,000 +60
Number of
posts
Potential reach
of the creators
Actual reach ~
75% of the
potential reach
Total
engagements
Average
engagement
rate
Target audience - people who have uploaded images with groomed beard in it.
Average ER for bigger creators/influencers is about 2% as against a 12% in our case.
Cost per engagement ~ INR 2
CONTENT HIGHLIGHTS
A selection of content which was shared,
highlighting the range and quality.
#TRAVELWITHMASTERCARD - Mastercard
12%2 Million ~ 1.5 Million 146,593100
Number of
posts
Potential reach
of the creators
Actual reach ~
75% of the
potential reach
Total
engagements
Average
engagement
rate
Average ER for bigger creators/influencers is about 2% as against a 12% in our case.
Cost per engagement for this campaign - INR 3.34
CONTENT HIGHLIGHTS
Link to more images
A selection of content which was shared,
highlighting the range and quality.
