where do you stand: 2013 peer-to-peer benchmark...

WHERE DO YOU STAND:

2013 PEER-TO-PEER BENCHMARK STUDY

PRESENTED BY KATE SEALE & JORI TAYLOR

Presented June 18, 2014

@JoriKTaylor

Jori Taylor

Senior Interactive Consultant

Kate Seale

Client Success Team Lead

@KS_LuminateCSM

AGENDA

DAY 1: Event-Level Data

DAY 2: Participant-Level Data

REGISTRATION REVENUE RETENTION

THE 3 Rs

BASIC METRICS

Total # Participants

Total # Teams

Total $ Raised

1 2 3

CYCLE

ENDURANCE

5K

WALK

% fundraisers remain relatively flat

returning participants raise more $

team captains raise majority of $

participants fall into three categories

email marketing is still effective

Key Findings

&

Trends

great fundraisers send email

Let’s Talk About Money

Where does the

money come

from?

Where does the

money come

from?

RECOMMENDATIONS

Revisit registration fee

Ask for self donation during registration

Recognize participants for desired behavior

1 2 3

How many

participants are

fundraising?

THREE YEAR TREND

Fundraisers

How many

participants are

fundraising?

RECOMMENDATIONS

Make fundraising a clear call-to-action

Segment and target active fundraisers

Focus on retaining active fundraisers

1 2 3

Across all event types,

donors were willing to

give more in 2013

compared to 2012.

THREE YEAR TREND

Average Online Gift

What are

donors giving?

RECOMMENDATIONS

Review the donor experience

Optimize your event donation form

Analyze gift amount trends

1 2 3

Let’s Talk About Loyalty

How many

participants

return?

THREE YEAR TREND

Returning Participants

THE VALUE OF RETENTION

NEW VS RETURNING: 5K

343%

NEW VS RETURNING: Cycle

77%

NEW VS RETURNING: Endurance

195%

NEW VS RETURNING: Walk

255%

How many

participants

return?

RECOMMENDATIONS

Retention begins at registration

Recognize participants for their efforts

Develop a strategic communication plan

1 2 3

Let’s Talk About Engagement

Email is still king in

the event fundraising

kingdom. However, it

is critical to embrace

multi-channel

pathways to make your

fundraising a success.

— DEEPA KARANI,

BLACKBAUD SENIOR

MARKETING MANAGER

How many

participants are

sending email?

How many

participants are

sending email?

RECOMMENDATIONS

Provide good suggested messages

Coach participants who/when to send

Provide easy-to-follow instructions for users

1 2 3

Let’s Talk About Reporting

1 Reports Classic

2 Report Writer

REPORTS CLASSIC

REPORTS CLASSIC

TeamRaiser Summary Report

TeamRaiser Team Summary Report

REPORTS CLASSIC

TeamRaiser Yearly Comparison Report

REPORT WRITER

Cross-Event Registrations

Performance By Event

Reporting is an ART

Screenshot of excel worksheet

DIY Benchmark Comparison Guide

Screenshot of guide

DIY Benchmark Worksheet

DIY Benchmark Comparison

Go! TeamRaiser Lite 8 weeks. Data-driven emails. Reporting. And more.

Campaign Strategy

Tools Training

Email Production

Custom Report Template

Support

Interested in learning more?

Email us: GoTeamRaiser@blackbaud.com

Links to the slides, webinar recording and kit will be sent to everyone that

registered after tomorrow’s presentation.

Be sure to search “June webinar” in the Community to post any questions

you may have about today’s topic.

Be sure to visit our Community Webinar page at

customer.convio.com/webinars to watch past webinars or register for

upcoming ones

THANK YOU FOR ATTENDING!

Don’t forget to join us tomorrow for part 2!