when partnerships between brands make sense - dbs 12/9/15
Post on 15-Apr-2017
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12/11/15 1
12/11/15
When Partnerships Between Brands Make Sense @JohnnyVolk Head of Social Media, StubHub
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We have a variety of partnerships across the live entertainment landscape
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Partnerships between brands open up access to great content
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Partner contribution and collaboration makes content significantly more successful
20% increase in engagement 29% increase in LA Kings content engagement
127k social engagements over 3 days
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Partnerships don’t always have to require big investments
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3 Takeaways
1. No brand is too big (or too small) to welcome partnerships
2. What’s in it for THEM?
3. Make it authentic
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