when elephants dance - enterprise goes mobile

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The consumer is spoilt for choice. Most of the buzz is around apps that individuals consume. Why? Because apps are sexy, provide unique experiences. Consumer discover new things to do, or new ways of doing existing things. Many are now billion $ brands with global recognition. Take Facebook, which has seen meteoric growth since it embraced mobile. But there is another market, which frequently gets overlooked. This market is: - Not sexy - Not looking for unique experiences - Has its own unique set of challenges. But this market has 1 unique characteristic: It has in-built buyers. Who am I talking about? The employees! The global workforce is 3 Billion. The white collar workers are tech savvy, well educated, already using consumer level apps on their own mobile devices. How does this make them a captive audience? The magic word: Apps for the Enterprise. Reality Check: Nearly 3/4th of the enterprises have built less than 5 apps, of which 40% is at 0-1 app only for their employees. According to Gartner, by 2017, 25% of all enterprises will have app stores. Companies will invest in HTML5/Hybrid apps to fulfill demand from employees for apps. Why should developers go for it? The market is growing. A Nasscom report says the Enterprise Mobility market is expected to be worth $140 Billion by 2020. What about enterprises? - People bring own devices, clamor for support from companies - IT no longer controls budget, biz units are recognizing a need for such initiatives and building their own apps - Biz units bypass corporate guidelines in order to access data faster & collaborate more effectively Unfortunately businesses fail at building effective apps.Most apps are the result of squeezing a web app onto a mobile device. Companies need to focus on 5% principle. A mobile app will have only 5% features of the web app, but features that drive the most value. How to become Mobile First? Use Business Architecture approach 1. Identify your stakeholders 2. Map your current & potential modes of engagements with stakeholders 3. Evaluate the engagements vis-a-vis business strategy 4. Identify capabilities required to support these engagements 5. Cost/benefit analysis of building new engagements Mobile Maturity Lifecycle: - Opportunistic: No central mobile strategy, one off mobile projects - Strategic: Strategy varies by business unit, development tools & resources in place, but not optimized for scale - Mobile First: Central strategy tied to business metrics, IT governance balanced with business data needs, scalable development methodology Key Challenges to Mobility: Supporting employee devices, managing security, configuring new & legacy systems, go native/hybrid, managing pvt app stores BaaS - An alternative to mobile middleware. Complexity of building a backend can be time consuming & expensive. By de-cluttering the backend of app development, developers can focus on the user experience and the app itself.

TRANSCRIPT

When  Elephants  Dance:  Enterprise  goes  Mobile  

Abhay  Aggarwal  Principal,  Mobility  

The journey of a man…

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

Not just a Smartphone…anymore

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

10 Million…and counting

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

Consumer is KING

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

What’s in it for developers?

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

There’s another market out there

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

Who is Buying?

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

What’s the Magic Word?

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

1 in 4 enterprises will have app stores

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

Why should developers go for it?

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

B2E is RISING

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

It’s a Marathon

THIS  IS  AN  EXAMPLE  OF  A  LONG  PRESENTATION  SECTION  HEADING  

Why Mobile First?

Failure to build an effective app

Becoming Mobile First

Becoming Mobile First

Identify Stakeholders

Map engagements

Evaluate engagements against strategy

Identify capabilities

Cost/Bene!t analysis

Mobile Maturity Life Cycle

Mobile Maturity Life Cycle

OpportunisFc  Mobile  

Strategic  Mobile  

Mobile    First  

Key Challenges to Mobility

Key Challenges to Mobility

BYOD

Security

Backend Services

Legacy Infrastructure

New Infrastructure

Native/Hybrid?

Enterprise App Store

Evolution of the Ecosystem

Backend as a

Service

Backend as a

Service

Data Store

REST API

Optimized Data Transfers

User Management

Communication

Social

Geo location

Analytics

Why Use BaaS?

In Summary

•  BYOD  is  driving  consumerizaFon  in  IT  in  enterprise  •  MarkeFng  now  controls  the  purses;  not  IT  •  Ini?al  adopters  in  Sales  force  automaFon,  CRM,  Field  

Service  AutomaFon  •  Companies  are  grappling  with  how  to  build.  Real  

Ques?on  should  be  What  to  build?  •  Remember  the  5%  rule  •  BaaS  de-­‐cluGers  the  backend,  so  that  developers  can  

focus  on  experiences  •  Open  source  will  leapfrog  proprietary  plaKorms  •  Begin  with  Cost  saving  models  &  graduate  to  Revenue  

generaFng  models  

ONE LAST THING

An  army  travels  on  its  stomach. Napoleon Bonaparte

aaggarwal@xebia.com  www.xebia.in  

References  Mobile Stats •  http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Enterprise Mobility •  http://www.wired.com/insights/2013/02/why-your-enterprise-must-rethink-mobile-app-development/ • http://www.wired.com/insights/2013/08/enterprise-mobile-apps-old-school-new-rules/ • http://www.mobilemarketer.com/ • http://mobileenterprise.edgl.com/top-stories BaaS •  http://en.wikipedia.org/wiki/Backend_as_a_service • http://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware •  Google & Flickr Images

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