what's next in mobile_digitaslbi_michiel de gooijer
Post on 16-Jul-2015
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Programma
15:30 Michiel Steltenpool - Shell
16:10 PJ Verhoef - LBMA
16:50 Break
17:10 Eyal Oster - Mobile Bridge Demo
17:40 Brent Mclean – eBay
18:20 Drinks
Screens rule
Smartphone Laptop/pc Tablet Television
Radio Book/newspaper/magazine
90%
10%
of all media interactions
are screen based
of all media interactions
are non-screen based
Source: Google
Digital beats TV in time spentDigital vs. traditional media % time spent
0
5
10
15
20
25
30
35
40
45
50
2010 2011 2012 2013
Digital
TV
Radio
Other
Source: eMarketer
Mobile beats Desktop in % time spent
0
5
10
15
20
25
2010 2011 2012 2013
Mobile
Online
Other
Source: eMarketer
Facebook Mobile surpassed Desktop
0
200
400
600
800
1000
1200
1400
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014
Total
Mobile
Mobile only
Source: Facebook
Facebook Ad Revenue Share
0
20
40
60
80
100
120
2011 2012 2013 2014 2015
Online
Mobile
Source: eMarketer
Same with Twitter
232241
255
176184
198
0
50
100
150
200
250
300
Q3 2013 Q4 2013 Q1 2014
MAUs
Mobile MAUs
Twitter Ad Revenue Share
0
20
40
60
80
100
120
2011 2012 2013 2014 2015
Online
Mobile
Source: eMarketer
Wearables Market Size Estimates
0
100
200
300
400
500
600
2010 2011 2012 2013 2014 2015 2016 2017 2018
mill
ions o
f devic
es
ABI IHS Mid Juniper Cisco Estimate Canalys
SEAMLESS PAYMENT & LOYALTY
EVERYONE AND EVERYTHING
CONNECTED
CONSCIOUS COMMERCE
VIRTUAL
REALITY
PREDICTIVE TECHNOLOGIES
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