what's in a voice? how to develop authentic and personal content with your boss

What’s In A Voice? DEVELOPING AUTHENTIC & PERSONAL CONTENT WITH YOUR BOSS

hello!

I AMJULIE EDGE

@julie_edge

I’m chief storyteller at

Goals for our time today?

Get clear on what it means to be a

“Social CEO” and why it’s important

Learn some tricks to get your boss online

The Age of Authenticity

““Millennial employees expect greater accessibility to the leadership in their

offices…[they] work with you rather than for you.”

- Jeff Fromm, author, Marketing to Millennials, Millennials with Kids

“*3,400,000

“Authentic Leadership”

What We Want in Our CEOs

TransparencyHonesty Sincerity

Edelman’s 2016 Trust Barometer

The #SocialCEO Journey

CEO.com - 2015 Social CEO Report

Fortune 500 CEOs: 39% online

Time for Some Personal Branding

Personal Branding

1.0 2.0

Authenticity Requires Vulnerability

-- Brene Brownauthor of

Daring Greatly & Rising Strong

The Really Good News Is...

“Agree executive use of social media fosters

brand TRANSPARENCY.”

“Believe that CEO participation in social media can build better

CONNECTIONS with customers, employees and

investors.”

83%

77%

“Social media engagement makes CEOs better leaders.”

BrandFog 2014 Social CEO Report

What’s the benefit?

◎ Connect with customers on a personal level

◎ Show the human side of the company and CEO

◎ Receive more direct feedback and engagement

◎ Meet customers where they are

◎ Garner significant customer loyalty

◎ Attract and recruit top talent

CEO.com - 2015 Social CEO Report

What’s holding CEO’s back?

They are BUSY!

It’s hard to see the direct benefits behind social media involvement and participation

They haven’t received coaching or training on social media best practices

CEO.com - 2015 Social CEO Report

The Real Reason?

FEAR

““One of the things that has already

surprised me about social media is how many people are afraid of it…

Quite frankly, too many leaders let these fears stop them from trying.”

- Jack Salzwedel, CEO, American Family Insurance

“Never Let Them See You Sweat”

◎ Most CEOs are in their 50-60s

◎ Oversharing is a no-no in their books

◎ Vulnerability = Weakness

“

Jack SalzwedelAmerican Family Insurance

Tweets, personal blog, LinkedIn

Social CEO Role Models...

Ursula BurnsXerox

Regular contributor to Forbes, Fast Company, etc.

Richard BransonVirgin

Tweets, blogs, contributes to mags

6 Tips To Help Get Your CEO Started

Oddball questions lead to interesting answers...and stories.

1

MAKE IT FUN

Show some heart.

Make it personal.

2FIND A STORY

Personality.

Punctuation.

Word choice.

3GET IN CHARACTER

4TAKE A POSITION

Express an opinion.

Be real.

Use “I” not “We.”

5AVOID CORPORATE

No jargon.

No product talk.

No selling.

Feedback and direction? Yes.

Editing with track changes in Word? NO!.

Get to 80% “good enough.”

6NO EDITING

POTENTIAL STUMBLING

BLOCKS

http://www.bit.ly/BlogWithTheBoss

thanks!ANY

QUESTIONS?

You can find me at:julie@creelio.com

@julie_edge