what's beyond match type segmentation?

What’s Beyond Match Type Segmentation?

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Is there a right way to segment your PPC account?

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Location?

Device?

Product line?

Match type (alpha-beta)?

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Major Keys to Segmentation

Does this mode of segmentation support my goals?

What makes the most budgetary sense?

Where are the biggest deltas?

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When location is such a priority, does match type segmentation make sense?

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No, not really

Only 6% difference in cost / conv. And exact is more costly.

:(

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Is alpha-beta dead?

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Also, not really! Exact match cost / conv. is 43% lower!

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Is your segmentation just a number or meaningful delta?

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Moral of the story (and your segmentation strategy)

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