what the car industry can learn from the tech industry

WHATAUTOMOTIVECANLEARNFROMTHETECHINDUSTRY

GLOBALSMARTNAVIGATION

•  Naviga'on• Traffic• LocalSearch• DriverScores

DOWNLOADS

26+million

COUNTRIES

190

DRIVINGBUSINESSLeadingbusiness-to-businessproviderofconnectednavigaHon,mapdataanddriversoluHons.Ourserviceshelpbusinessesgrowtheirvisibility,connec'vityandopera'onalefficiency.

IT’SYOURWORLD

Discover.Navigate.Experience.

ABOUTME

•  Developer•  Crea'veTechnologist

•  1stthingIlookforinavehicle

DEVELOPMENTOFTHECARSOFTHEFUTUREISACCELERATING

Newplayersdrivingchange...

NEWPLAYERS

APPLE

DISRUPTORS

MISSIONToacceleratetheworld’stransi'ontosustainabletransport

CHANGESINCONSUMERDEMAND

Constantconnec'on

MILLENIALSSEEKEXPERIENCES

GROWINGCONSUMERTRENDS

Millenials:•  Experiencesnotproducts•  On-demandinfo/services• Weighupsharingvsownership•  Safetyconscious

BEYONDTRANSPORTATION

MUSTHAVEFEATURES:•  Smartnaviga'on•  Real-'metraffic•  Bluetoothwirelessconnec'vity•  Integra'onwiththeirsmartphones(apps)Otheronboardtechnologiestohelpthemgo,stopandpark.

COMPUTERSONWHEELS

SOLVEPROBLEMSTOGETHER

•  Roadsafety•  Sustainabletransport•  EfficientVehiclemaintenancemanagement•  SeamlessSmartexperiences•  SmartCi)esSmartLives

You’renotjustbuyingacar–you’repartofamovement!

TECHADVANCEMENTBRINGSHUGECHALLENGES

Complexityofproduc'on

WARNING

Resistold'skool'protec'onism•  Experiencelockdown•  ProprietarysoWware/dataprotocols/hardwareexperiences

•  Prolifera'onofdisconnectedtechsolu'ons

1.FREEDOMOFEXPERIENCE

•  Customeranduserdefined• Mixandmatch•  Appculture

2.HANDOFF

•  Con'nuityoffeatures•  Devicetodevice•  Vehicletovehicle

DRIVEREXPERIENCE

OneDriverDifferentCars

3.UPGRADEABILITY

•  Thinkforward!•  Extensibleapproachtoproductdevelopment

4.RESPONSIVEADVANCEMENT

CarsmustimprovementoverHme

BIGDATACHALLENGES

ConnectedcarconnectsautomoHveAndtelecoms.

ConnecHvity–strategicpartners

BIGDATACHALLENGES

•  Connec'vity•  Security–consumerconfidence

BIGDATACHALLENGES

•  Connec'vity•  Security•  Privacy–consumersincontrol

BIGDATACHALLENGES

•  ConnecHvity–strategicpartners•  Security–consumerconfidence•  Privacy–consumersincontrol

SOFTWAREADDINGHARDWARESOLUTIONSTOTHEIRPRODUCTPORTFOLIOSWHILEHARDWAREINNOVATORSMUSTDOTHESAMEINREVERSETOGAINACOMPETITIVEADVANTAGE.

ALLABOUTAPPS•  Freedom•  Upgradeability•  Experience

ZoëLaycockMarkeHng&CustomerExperience

zoe@navmii.com@firestartr