what next for content? : social media week london 2011

SOCIAL MEDIA WEEK LONDON : : 2011

ICROSSING

What next for content?

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Content at the centre of online marketing

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http://goo.gl/oosNX

Best. Content. Ever.

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Best. Content. Ever.

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Brands compete in attention markets

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The Heath-Robinson School of digital strategy

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Content should be represented throughout the planning process

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From research...http://goo.gl/TifxW

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...to completion.

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Content is the organising principle of brand marketing online http://goo.gl/n8PsT

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For some brands it should be the only thing they do online.

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Understand.Be useful.Be present.

http://goo.gl/7rb1k

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Turn digital marketing on its head.

http://goo.gl/52DJn

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On-site|off-siteBuild|CreationCreating|Curating

http://goo.gl/nA426

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EDITORIALMindsetProcesses Distribution

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EDITORIALHOW

NewsroomProcesses Story http://goo.gl/DBLsN

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Ournew e-bookhttp://goo.gl/g0frL

THANK YOU

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