what makes an automotive display ad successful?
Post on 25-May-2015
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© 2015 Celtra Inc. All rights reserved.
© 2015 Celtra Inc. All rights reserved.
Drive People Closer to Your Brand
Exposing the value of mobile display advertising across the board, our quarterly benchmark reports feature vertical-specific findings as well. Here’s a couple of creative recommendations from our latest Q4 automotive vertical report that will help you get the right message in front of your digital audience.
© 2015 Celtra Inc. All rights reserved.
Take advantage of interactive presentation features like Hotspots, Swipey group and 360º View. Introduce your car model in an innovative way.
Drive high feature engagement rates by including gaming features.
© 2015 Celtra Inc. All rights reserved.
Video works great for presenting new car models, it delivers a high 17.7% user-initiated video play rate.
Location features allow users to find the nearest dealer or special deals. Combine maps with highly engaging forms to enable test drive booking directly from an ad
Q4 2014 AUTOMOTIVE BENCHMARKS
© 2015 Celtra Inc. All rights reserved.
Average Values, Q4 2014
© 2015 Celtra Inc. All rights reserved.
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