what is web 3.0? - assets1c.milkeninstitute.org · what is web 3.0? speakers bonin bough, vice...

What Is Web 3.0?

Speakers

Bonin Bough, Vice President, Global Digital and Consumer Engagement, Kraft Foods

Neil Kataria, Co-Founder and President, newBrandAnalytics

Brad Keywell, Co-Founder and Managing Director, Lightbank; Co-Founder and Director, Groupon

John Ruffolo, CEO, OMERS Ventures

Mike Zapolin, Co-Founder, SocialExtract

Moderator

Andrew Miller, Entrepreneur and Founder, Football Nation, LLC

Social media and search engines dominate

the top 20 list in the U.S.

Source: Alexa.com – April 13 2012.

Top 20 Sites in the U.S. Currently

1 Google 11 Blogspot.com

2 Facebook 12 Windows Live

3 Youtube 13 MSN

4 Yahoo! 14 Go

5 Amazon 15 Bing

6 Wikipedia 16 Pinterest

7 eBay 17 PayPal

8 Twitter 18 ESPN

9 Craigslist 19 CNN Interactive

10 LinkedIn 20 AOL

Google’s top 15 global websites in 2011

Source: Google

Rank Site Category Unique Visitors (millions) Reach

1 facebook.com Social Networks 880 51%

2 youtube.com Online Video 800 47%

3 yahoo.com Web Portals 590 34%

4 live.com Search Engines 490 29%

5 msn.com Web Portals 440 26%

6 wikipedia.org Dictionaries & Encyclopedias 410 24%

7 blogspot.com Blogging Resources & Services 340 20%

8 baidu.com Search Engines 300 18%

9 microsoft.com Software 250 15%

10 qq.com Web Portals 250 15%

11 bing.com Search Engines 230 13%

12 ask.com Search Engines 190 11%

13 adobe.com Multimedia Software 160 9%

14 taobao.com Classifieds 160 9%

15 twitter.com Email & Messaging 160 9%

Top 20 Sites in the U.S. Currently

1 Google 11 Blogspot.com

2 Facebook 12 Windows Live

3 Youtube 13 MSN

4 Yahoo! 14 Go

5 Amazon 15 Bing

6 Wikipedia 16 Pinterest

7 eBay 17 PayPal

8 Twitter 18 ESPN

9 Craigslist 19 CNN Interactive

10 LinkedIn 20 AOL

Extreme growth in global mobile data use predicted

Source: Cisco

Number of global multi-device owners predicted to rise

Source: Cisco.

Google and Apple see smart-phone

market-share increase Three month average, U.S. smart-phone users

Source: comScore MobiLens.

50% of phone users use apps and the internet

Three month average, all U.S. phone users

Source: comScore MobiLens.

Growth in total U.S. online video market

Over the last three years

Source: comScore Video Metrix.

U.S. internet users spend almost a quarter

of their time on social networks

Share of internet time by U.S. users (June 2010)

Source: Nielsen.

Global browsing market share by device

Source: netmarketshare.com.

IPv6 adoption at 0.51% on April 10, 2012

Source: Google.

Total

Native

6to4/Teredo

Regional internet registries (RIR) running out

of IPv4 addresses

Sources: potaroo.net, Geoff Huston.

IANA Unallocated Address Pool Exhaustion 2/3/2011

Asia Pacific Network Information Center 4/19/2011

The Réseaux IP Européens Network Coordination Centre 8/12/2012

American Registry for Internet Numbers 7/27/2013

Latin American and Caribbean Internet Addresses Registry 1/29/2014

African Network Information Center 10/31/2014

Projected RIR Address Pool Exhaustion Dates:

Internet ad revenue is increasing rapidly Internet ad revenue

Sources: Internet Advertising Bureau, PricewaterhouseCoopers.

compound

annual

growth rate:

20.3%

Trends in mobile phone use

Source: Cisco.

• Global mobile data traffic grew 2.3-fold in 2011, more than

doubling for the fourth year in a row.

• Last year’s mobile data traffic was eight times the size of the

entire global Internet in 2000.

• Mobile video traffic exceeded 50 percent for the first time in

2011.

Trends in mobile phone use

Source: Cisco.

• Mobile network connection speeds grew 66 percent in 2011

• Smartphones represent only 12 percent of total global

handsets in use today, but they represent over 82 percent of

total global handset traffic.

Social media = real-time customer survey

for businesses

• Unsolicited, top of mind feedback

which businesses value the highest.

• Forced transparency between end

consumer, business, and the supply

chain

• Must be harnessed in the right way

and will raise the bar for service and

execution resulting in more revenue

and more profits for businesses

Social Guest

Satisfaction 3.0

Social Guest

Satisfaction 3.0

Social

Competitive

Intelligence

2.0

Social Patient

Satisfaction 1.0

The reality of truth clip