what is new media? a preso for the uk mod cyber squad

What’s New Media?And what makes it SOCIAL?Christopher DufourPrincipal Consultant, @Du4.llcdu4@mustbeawesome.comhttp://mustbeawesome.com

New media

AkaDigital media

Social media

Old media given new form via the internet

So what?

Digital media is ubiquitous– it’s everywhere and you can’t

stop it.

Some stats

Social media overtook porn and email as the #1 activity on the web.

Facebook is the most searched subject on Google.

In 2009, online students outperformed traditionally taught students in America.

If Facebook were a country, it would be the fifth largest in the world with 2x America’s population.

80% of companies worldwide use social media for recruitment.

22% of Fortune 500 companies have a public facing blog.

In 2009, social gamers (Farmville) bought $2.2 BILLION in virtual online goods. That number is expected to grow to $6 BILLION by 2013.

In 20 minutes, Facebook sees—15 BILLION wall posts

2.7 MILLION photos

10.2 MILLION comments

Despite culturally specific social networks like Cloob (Farsi) and Mahktoob (Arabic), Facebook is still the most popular social network.

Source: Socialnomics and Communications Conversations by Arik Hanson

Picture courtesy of Bergmans: http://www.north-house.co.uk/page.asp?pid=1

Aspects of social media

New media technologies DEMOCRATIZE content.

This puts the USER in control.

That means more dialogue, less monologue!

…it also means more pictures of cats saying weird things in idiosyncratic language.

New media & CNO/CNAThink of new media as content that is PLATFORM-AGNOSTIC.

Two reasons that platform-focused operations will become less and less important/reliable

Increase in mobile device use

Shift from data storage on local devices to “the Cloud”

WTF is the “CLOUD???

”Imagine a data storage & communication network accessible from any device, anytime, anywhere there is an internet connection.

Cloud networks are UBIQUITOUS:

Google Apps

Dropbox

Apple iCloud

So… how to influence in a new media age?

Target the cloud

Learn pattern recognition… fast

Know your

memes

Thanks

Christopher Dufour

Principal Consultant, @Du4.llc

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