what is "mobile" marketing?
Post on 29-Nov-2014
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What is ‘mobile marketing’?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Why does ‘mobile’ matter to my business?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Your customers are ‘always on’.
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
There are now more mobile devices than people.
Election of Pope Benedict XVI
Election of Pope Francis
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
In case you don’t believe me.
The only one growing.People access the web anytime, anywhere
More than desktop. 2/3 browse the web.
Half start in Google. Everywhere searches. Everyone looking local.
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
The rise of ‘mobile’ creates big opportunities.
Build better customer
relationships
Attract more customers
Understand your customers’
behaviors better
Create a better buying experience
Gain a competitive advantage
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
The biggest of those being: more leads!
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
About your site traffic is coming from mobile.
Desktop leads Mobile leads
50% 50%
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
With a poor mobile site, cut your leads in half.
Desktop leads Mobile leads
50% 50%
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
How do you ‘do’ mobile marketing?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
What are my options for mobile marketing?
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
SMS & MMS essentially means ‘text marketing.’
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Everyone can text! • Super cheap! • Very user friendly!
Cons:
• Tons of spam • Ultra personal medium • Poor measurability
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
QR codes were all the rage 2007-2012.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• We can put links in the real world! • Super cheap! • We can seem cutting edge!
Cons:
• Scanning App required • Not intuitive or easy to use • Not enough bang for buck
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
NFC was the mobile tactic of the future (in 2009).
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• No app needed! • No funny code squares! • Relatively seamless for the customer!
Cons:
• Tons of equipment needed • Security issues • Not enough bang for the buck
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Let’s just slap an ad on that mobile site/app!
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Easy portability from other marketing! • Interactive! • Super targeting and re-targeting!
Cons:
• Expensive • Ad blindness • Corporate communication trust issues
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are yesterday’s mobile marketing tactics.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are yesterday’s mobile marketing tactics.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
• Tons of spam • Ultra personal medium • Poor measurability • Expensive • Ad blindness • Corporate trust issues • Tons of equipment needed • Security issues • Not enough bang for the buck • Scanning App required • Not intuitive or easy to use • Not enough bang for buck
Cons:Pros:
• Everyone can text! • Super cheap! • Very user friendly! • Put links in the real world! • Super cheap! • We can seem cutting edge! • No app needed! • No funny code squares! • Seamless for the customer! • Portable from other marketing! • Interactive! • Targeting & re-targeting!
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People on their phone browser finding your site.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People on social media finding your business.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers!
Cons:
• Gets expensive quickly • Time consuming • Difficult to measure
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People spending time in apps with your business.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Sleek, cool, cutting edge! • Easily send notifications to customers! • I can create amazing customer experiences!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People at your place of business on their phones.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Super personal customer experiences! • Timely, relevant, revenue-driven! • Cool and cutting edge!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are the mobile tactics of today/tomorrow.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
• Gets expensive quickly • Time consuming • Difficult to make changes quickly • Difficult to measure
Cons:
• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable! • I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers! • Sleek, cool, cutting edge! • Send notifications to customers! • Amazing customer experiences! • Personal customer experiences! • Timely, relevant, revenue-driven!
Pros:
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