what is location analytics? - esri€¦ · esri uc2013 . technical workshop . spreadsheets . assets...

Esri UC2013 . Technical Workshop .

Technical Workshop

2013 Esri International User Conference July 8–12, 2013 | San Diego, California

What is Location Analytics? Canserina Kurnia

Eric Bowman

Esri UC2013 . Technical Workshop .

Location Analytics Mission

Geo-Enable the Enterprise with Esri’s Open Mapping Platform

Esri UC2013 . Technical Workshop .

spreadsheets

assets

customer records

big data collections

images & video mobile devices

social media

analytics

people

Esri UC2013 . Technical Workshop .

True for All Industries

Sales Marketing Executive Suite

Operations HR Finance

Real Estate

Customer Support

Supply Chain

Customers

Partners Vendors

Service Providers Channels

Esri UC2013 . Technical Workshop .

Successful use of location

Esri UC2013 . Technical Workshop .

? Are approximations acceptable in your business

Esri UC2013 . Technical Workshop .

Mapping Locations

Demo

Done?

Just the First Step!

Imperatives

4

Imperative

Go Beyond Basic Mapping 1

Esri UC2013 . Technical Workshop .

Map Large Volumes of Data Eliminate Map Measles!

Esri UC2013 . Technical Workshop .

Map to Regions Like Postcodes or Provinces

Esri UC2013 . Technical Workshop .

Map to Your Regions Not just administrative areas

Esri UC2013 . Technical Workshop .

Heat Maps & Hot Spots See What’s Statistically Significant

Now You’re Mapping!

Esri UC2013 . Technical Workshop .

Go beyond basic mapping

Demo

Imperative

Enrich Your View of the World 2

Esri UC2013 . Technical Workshop .

Enrich Your Maps + Your Data Information about people, places and businesses

Demographics

Consumer Spending

Market Potential

Supply & Demand

Market Segmentation

Natural Hazards

Landscape Info

Occupation

Labor Force

Media Habits

Traffic

Crime Weather

Growth Trends

Competition

Esri UC2013 . Technical Workshop .

Instant Insight to What’s Going On Where

In the geographic areas that are important to you

Esri UC2013 . Technical Workshop .

Put a Face on Your Customer So you can connect with them better

John Smith 1201 South Main Street Fairfax, VA 22031

Esri UC2013 . Technical Workshop .

Global “Dial Tone” for Demographics

Coverage: • July: 82 Countries • November: 124 Countries

Content: • Everywhere: 100+ variables • Canada: 2,900+ variables • USA: 4,000+ variables

Esri UC2013 . Technical Workshop .

Access to a huge wealth of Geographic Information Places and Areas

InfoGraphics

Reports Maps

Data Enrichment

Esri UC2013 . Technical Workshop .

Demographic & Lifestyle Maps ArcGIS Group

• “Demographics and Lifestyle” Group in ArcGIS Online

• Ready to use maps

• Dynamic Map Layers

• Part of your ArcGIS Subscription

Esri UC2013 . Technical Workshop .

InfoGraphics Dynamic Data Visualizations

• Dynamic and Interactive

• HTML Based

• Works in any browser • Desktop, tablet, phone

• Populated with Information

• Demographic & Lifestyle • Landscape Data

Esri UC2013 . Technical Workshop .

Geographic Data Enrichment Adding geographic context to your data

Address City St ZIP 123 S Main St Fairfax VA 22031

Median Income

Median Age

Tapestry Segment

$77,018 32.4 Laptops & Lattes

+ • Add new columns of information to your data

• Use to slice, dice and analyze your data in whole new ways

• Demographics, Lifestyle and Landscape data

Data Enrichment

Esri UC2013 . Technical Workshop .

Reports pre-formatted PDF and Excel

• Coverage: • Most Countries: 1+ reports • USA: 33 Reports • Canada: 10 Reports

• Run for any area of interest

Esri UC2013 . Technical Workshop .

Enriching data

Demo

Imperative

Use the Map for Analysis 3

Esri UC2013 . Technical Workshop .

More than a Pretty Picture The map becomes a new analytical tool

Esri UC2013 . Technical Workshop .

Maps for Analysis Simple to the Scientific

Esri UC2013 . Technical Workshop .

Map-Based Analysis Drives New Insight

You can query your data… why not your maps?

Where can you get a competitive advantage?

Which customers are in this area?

What Factors are Affecting Profitability in NYC vs. LA ?

What’s the Total Insured Value of Clients in this Area?

Where should I be doing better?

Where is your business most exposed?

Where are people most in need?

Esri UC2013 . Technical Workshop .

Performing analysis

Demo

Imperative

Collaborate with Maps! 4

Esri UC2013 . Technical Workshop .

Use with any Business System

Cloud, On-Premise or Hybrid

Esri UC2013 . Technical Workshop .

BI

• IBM Cognos • MicroStrategy • SAP

Business Objects

CRM

• Microsoft Dynamics CRM

• SalesForce

Collaboration & Productivity

• SharePoint • Office

Focused Apps

• Business Analyst

• Community Analyst

ArcGIS Platform

Esri Location Analytics Apps | 2013 Plan

Esri UC2013 . Technical Workshop .

Share Maps Across Systems One Map Everywhere

MicroStrategy

IBM Cognos

SharePoint

Office

Tablets + Phones

Dynamics CRM

Esri UC2013 . Technical Workshop .

Use the Device at Hand Browser, Phone, Tablet

Esri UC2013 . Technical Workshop .

Share in Presentations Add more “Power” to PowerPoint!

Esri UC2013 . Technical Workshop .

Sharing

Demo

Go Beyond Basic Maps 1

Enrich Your View of the World 2

Use the Map for Analysis 3

Collaborate with Maps! 4

Esri UC2013 . Technical Workshop .

A Great Opportunity for GIS For GIS Analysts For GIS Departments

Esri UC2013 . Technical Workshop .

Questions?

Esri UC2013 . Technical Workshop .

Please fill out the session evaluation

07/09 First Offering ID: 1227 07/12 Second Offering ID: 2198

Online – www.esri.com/ucsessionsurveys Paper – pick up and put in drop box

Thank you…

Esri UC2013 . Technical Workshop . Location Analytics and its Importance to the Education Market