what is inbound marketing-ebook - web design …...inbound marketing: helpful & customer focused...

WhatisInboundMarketing?TheInboundwayisallaboutprovidingremarkablecontenttoourusers,whether

theybevisitors,leads,orexistingcustomers....Inboundcompaniescontinueto

engagewith,delight,and(hopefully)upselltheircurrentcustomerbaseinto

happypromotersoftheorganizationsandproductstheylove.

TraditionalMarketing:Interruptive&ConvenientforSeller;

Technologyisrenderingthesepracticeslesseffectiveandmorecostly

InboundMarketing:Helpful&CustomerFocusedratherthanhardselling

Drawpeopleinwillinglyandontheirowntimewithspectacularcontent

InboundMarketingisaboutsettingupaprocessthatushersprospects

througheachphaseofthebuyingprocess…willinglyandontheirowntime

AttractstrangerstoyoursiteusingSEO,blogging,socialmedia,etc.

Informationhastobeinteresting,relevantandtrulyhelpful!

Convertvisitorsintoleadsbyhavingthemwillinglyofferupcontactinformation

Thiscomesinexchangeforsomethingofvalue:ebooks,whitepapers,tips,videos

Trackingandqualifyingleadsongoing,understandingtheirinterests,

andcraftingpersonalizedcontenthelpstoselltherightleadsattherighttime

Continuingtooffergreatresourcestoexistingcustomersturns

themintoinvaluablepromotersofyourgoodsandservices

Everythingisanalyzed…knowwhatisworkingandwhatisn’tworking

Focusonstrategiesthataremosteffectiveingeneratingreturns

Effectiveinboundmarketingisaboutempoweringyourprospectivecustomers,notselling:

Attractmorevisitors,qualifymoreleads,andturnthoseleadsintoidealcustomers