what is brand equity?

Name of presentation

Company name

Brand Equity Brand equity should be defined in terms of marketing effects uniquely attributable to a brand. That is, different outcomes result in the marketing of a product or service because of its brand, compared to the results if that same product or service was not identified by that brand. 

Consumer-based Brand EquityIt is a differential effect brand knowledge has on consumer response to the marketing of that brand.

It is positive if brand is identified and negative consumer are less affected by the brand

Consumer-based Brand Equity

Brand equity arises from

differences in

consumer responses

Brand must

create strong,

favorable, and

unique brand

associations with

customers

Brand equity is reflected

in perception

s, preferences, and

behavior related to all aspects

of the marketing of a brand

Brand Equity Model

1. Brandasset Valuator According to BAV, there are four key components of brand equityEnergized differentiationRelevanceEsteem Knowledge

1. Brandasset Valuator According to BAV, there are four key components of brand equityEnergized differentiationRelevanceEsteem Knowledge

1. Brandasset Valuator According to BAV, there are four key components of brand equityEnergized differentiationRelevanceEsteem Knowledge

1. BrandZComponents of BrandDynamics pyramid arePresenceRelevancePerformance Advantage Bonding

1. Brand Resonance ModelThis model views brand building as following series of ascending steps:Brand SalienceBrand Performance Brand Imagery Brand Judgements Brand Feelings Brand Resonance

Shreya ShwetimaFrom- IIT Bombay

Thank You