what if blackberry won?

An Adventure in Alternate History

FIRST, WHATHAPPENED?

IN SHORT:THEY UNDERESTIMATED

THE iPHONE

There will never be a BlackBerry with an MP3 player or camera... our main customer is the

U.S. Government.

-Mike Lazaridis BlackBerry CEO

“”

...it doesn’t appeal to business customers because it doesn’t

have a keyboard, which makes it not a very good

email machine.

-Steve Ballmer Microsoft CEO

“”

regarding the iPhone when it launched

THE COMPARISON IS NOT. . .

Apples Apples

to

THE COMPARISON IS. . .

Apples Berries

to

orPersonal Device

that Doubles as a Business Device

Business Device that Doubles as a Personal Device

PEOPLE ONLY USE 1 PHONE

APPLES ARE TEMPTING..

APPLES ARE TEMPTING..BUT BEWARE....

Productivity?

Candy Crush Fruit Ninja Angry Birds

MOBILE GAMING IS WREAKING HAVOC ON PRODUCTIVITY

Dow Jones Industrial Average(INDEXDJX:.DJI)

iPhone Released

BlackBerry Rises in Popularity

Dow Jones Industrial Average(INDEXDJX:.DJI)

iPhone Released

BlackBerry Rises in Popularity

COINCIDENC

E?

Lehman Brothers2005-2008

WHAT IF THINGS....

Lehman Brothers2005-2008

..HAPPENED DIFFERENTLY?

WHICH PILL WILL YOU CHOOSE?

You take the blue pill – the story ends, you wake up in your bed and things are the

way they’ve always been.

You take the red pill – you stay in Wonderland, and I show you how deep

the rabbit hole goes.

The world today...

The world that could have been...

The world today...

The world that could have been...

The world today...

The world that could have been...

I’m a Mac. I’m a PC.

The world today...

I’m a Mac. I’m a PC. I’m a BlackBerry.

The world that could have been...

Elon

3:09 AM

3:09 AM

finished angry birds, starting candy crush!

Larryalready on level 25!!!

Sergey

wait til you get to chocolatesSOOO annoying!!

The world today...

Elon

The world that could have been...

3:09 AMElon Musknow that the tesla is humming along, what's next? i've been up nights thinking about a flying car? too much!?

3:09 AMSergey BrinLET’S DO IT!!!!

Larry PageToo much? Definitely! but... go for it!!!

3:09 AM

Dear future Blackberry management,

A Plea For Keyboards

The world still needs you.

Please get your shi together

Sent from my iPhone.

Please excuse any typos.(I no longer have a BlackBerry)

shot

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