what are you doing to successfully communicate with your readership? city publications created by...

What are you doing to successfully communicate with your readership?

City PublicationsCreated by Lisa ~ Richard ~ Nives

MAIN ACCOMPLISHMENT TO BE NOTICED ON WWW

(world wide web):

“Turning strangers to friends and friends to customers.”

YOUR TIME COMMITMENT IS A MUST TO ACCOMPLISH YOUR GOALS.

MAIN RULE: 10 to 1 RULEFor every:

:: ten ideas:: solutions:: news that you deliver to your audience, you should

only have

1 commercial blog/broadcast!

HOW TO REACH YOUR DESIRED AUDIENCEUtilizing the following tools:

Bi-monthly B2C deployment (e-newsletters, customer incentives

deployments)

Bi-monthly B2B deployment (using I-Contact, Constant Contact)

City Pub website SEO development (working closely with OCreative

Co.)

City Pub website blogs/giveaways "action" plan (activate your site

between the mailings)

Mobile Marketing (SHORT CODES and QR CODES)

Daily e-commerce: Tweeter, LinkedIn, Facebook, Google TV(NEW!),

YouTube

Bi-monthly B2C deployment (e-newsletters & customer incentives deployments): time invested 20 min78% trust the recommendations of others

Make your on-line presence via short news flicks, seasonal tips for

community (kudzu.com, angieslist.com) or customers incentives

SHORT NEWS FLICKS: neighborhood, community update, ASK

QUESTIONS, ask audience for follow you

Seasonal tips for community (kudzu.com): examples: TOP TEN...,

HOW TO..., SELL STORIES…

Customers incentives (standard B2C City Pub deployments)

Use your open e-mail addresses only and re-deploy additional

offers, with semi-personalized message

kudzu.com & angieslist.com e-mail deployment examples:

Bi-monthly B2B deployment (using I-Contact, Constant Contact): time invested 20 min

Every other week send short e-mail to the prospect or and customers with either great marketing ideas, current happenings in city pub or just send out great incentives/discounts/new programs for your upcoming mailers.

Pre-set customizable templates available for easy-fast turnaround!

City Pub website blogs/giveaways "action" plan (activate your site between the mailings): time invested 20 minEngage your mailer's readership

to visit your website for more then just a quarterly survey giveaway

Write short info blogs (YES! We can have that added to our city pub websites)

(www.wordpress.com for the blogs ideas)

Ask your Audience Questions! Make sure they come back!

Use your e-mail addresses from the reply survey list for open communication, even simple thank you note goes a long way!!

Mobile Marketing (SHORT CODES and QR CODES)

Utilize SHORT CODE on your card packs QR Codes coming soon

Using Bar codes on the postcards!!

Daily e-commerce: Tweeter, Facebook, YouTube98% of mobile searches end up on Google.com

People spend 77% of time on Tweeter

People spend 61% of their time on Facebook

People spend 57% of their time on YouTube

In order to have on-line presence with most active Social Media tools you have to follow simple rules:

Create the FACEBOOK page: Maximum 4 posts a week, total time invested 30

minutes

Create the LinkedIn page: Maximum 3 posts a week, total time invested 15 minutes

Create the YouTube Video for your home page: two type of videos: for

consumers and for prospects (business)

53% higher chance to get noticed if using videos on your home page(Google loves YouTube, and it finds websites with embedded Videos much faster!!)

RULES OF ENGAGEMENT:

BROADCASTING CITY

PUBLICATIONS

= Engaging the Audience

in a smart way

+ Give People what they

want!!!

How can I make sure my audience will return?MAKE SURE your AUDIENCE UNDERSTANDS “WHAT IS IN IT” FOR THEM.

FREE CONSULTINGFREE TIPSPROMOTIONAL PRODUCTSCONTESTSLOCAL CHARITYPERSONAL E-mail REPLYEDUCATE YOUR CUSTOMERBLOG SOMETHING CONTROVERSIAL

SOCIAL MEDIA is NEW SEO 2.0!Engage the web!!

TIME INVESTED FOR THE ON-LINE EXPOSURE:(approx. time per week) B2C: 20 min

Facebook: 30 min 

Linkdin: 15 minJust over an hour per week is needed for you to become a "Creator" and "Critic" of your own on-line business!

To build a successful internet marketing business, you need to introduce yourself to the concept of Relationship ROI.

(Relationship ROI is the concept of measuring how much you give

to your audience vs. how much you seek from your audience.)

Remember this powerful MEDIA FUSION!

You can do it too!!!