what are the characteristics of products and how do marketers classify products?
Post on 12-Aug-2015
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Classification of products by marketers, on the basis of :
Durability And Tangibility
Consumer-Goods Classification
Industrial-Goods Classification
Non-durable Goods
Tangible goods consumed frequently
Durable Goods
Tangible goods that Survive many uses
Services
Intangible, inseparableVariable & perishable
Durability And Tangibility
ConvenienceGoods
Purchased frequently and with
minimal effort
ShoppingGoods
Compared on bases as price,quality & style.
Specialty Goods
Having unique features &brand value
UnsoughtGoods
Unaware or hardly thinks ofbuying these.
Consumer-Goods Classification
Industrial-Goods Classification
Materials& Parts
CapitalItems
Supplies& Business
Services
Raw
Materials
Mfg.
Materials Installation EquipmentRepair &
Maintenan
ce
Operating
Supplies
3.Supplies and Business Services Short-term goods and services that facilitate developing or managing the finished product.
Created by Niharika Gujela, Delhi Technological University, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
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