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Westlife Development Ltd.Hardcastle Restaurants Pvt. Ltd.
Corporate Presentation
August, 2020
Disclaimer
This presentation contains forward-looking statements that represent our beliefs, projections and predictions about future
events or our future performance. Forward-looking statements can be identified by terminology such as “may,” “will,” “would,”
“could,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or the negative
of these terms or other similar expressions or phrases. These forward-looking statements are necessarily subjective and
involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance
or achievements or industry results to differ materially from any future results, performance or achievement described in or
implied by such statements. The forward-looking statements contained herein include statements about the business
prospects of Westlife Development Ltd (‘Westlife Development’), its ability to attract customers, its affordable platform, its
expectation for revenue generation and its outlook. These statements are subject to the general risks inherent in Westlife
Development’s business. These expectations may or may not be realized. Some of these expectations may be based upon
assumptions or judgments that prove to be incorrect. In addition, Westlife Development’s business and operations involve
numerous risks and uncertainties, many of which are beyond the control of Westlife Development, which could result in
Westlife Development’s expectations not being realized or otherwise materially affect the financial condition, results of
operations and cash flows of Westlife Development. Additional information relating to the uncertainties affecting Westlife
Development’s business is contained in its filings with various regulators and the Bombay Stock Exchange (BSE). The
forward-looking statements are made only as of the date hereof, and Westlife Development does not undertake any
obligation to (and expressly disclaims any obligation to update any forward-looking statements to reflect events or
circumstances after the date such statements were made, or to reflect the occurrence of unanticipated events.
Westlife Development | 2020 | Confidential | August, 2020 | 2
McDonald’s Leads Globally
Forbes 2019 Brand Ranking - World’s 10th most valuable brand
# 1. Apple
# 2. Google
# 3. Microsoft
# 4. Amazon
# 5. Facebook
# 6. Coca-Cola
# 7. Samsung
# 8. Disney
# 9. Toyota
# 11. AT&T
# 10. McDonald’s
# 12. Louis Vuitton
# 13. Intel
# 14. Nike
# 15. Cisko
Source: www.forbes.com
Westlife Development | 2020 | Confidential | August, 2020 | 3
McDonald’s Leads Globally
Interbrand’s best Global Brands Ranking 2019 - World’s 9th most valuable brand
# 1. Apple
# 2. Google
# 3. Microsoft
# 4. Amazon
# 5. Coco-Cola
# 6. Samsung
# 7. Toyota
# 8. Mercedes
Benz
# 10. Disney
# 9. McDonald’s
Westlife Development | 2020 | Confidential | August, 2020 | 4
Global Facts – Power of the Brand
A new McDonald’s restaurant is opened in every 14.5 hours
McDonald’s restaurants feed 68 mn people every day
McDonald is also one of the world’s largest supplier of toys. It gives
away ~ 1.5 bn toys each year with Happy Meals
McDonald’s hires ~1 mn workers in the US every year
Source: www.seriousfacts.com/mcdonalds-facts/
McDonald’s sells over 75 burgers every single second
McDonalds serves 9 mn pounds of fries per day globally
~7% of the potatoes grown in the U.S. are turned into McDonald’s fries
McDonald’s earn ~USD 75 mn each dayMcDonald’s earn ~USD 75 mn each day
Westlife Development | 2020 | Confidential | August, 2020 | 5
Westlife Development Limited – The Custodian of Brand McDonald’s in West and South India
WDL through its subsidiary HRPL operates
McDonald’s; ~60%
promoter holding
One of the fastest growing
players in India’s Quick
Service Restaurant (QSR)
sector
320* restaurants
across 42 cities
(as of June, 2020)
224 McCafé's and
269 McDelivery hubs
(as of June, 2020)
Modern and
contemporary store
designs enhancing
customer experience
Wide range of menu
offering, servicing all
day and providing value
for money
Robust Supply Chain;
Integrated
Farm to Fork model
Good Food Story-
Continuous improvement
to provide wholesome and
nutritious food
Westlife Development | 2020 | Confidential | August, 2020 | 6
A Highly Recognized Organization
Akshay Jatia conferred with the 21st
Century Icon Awards 2019 under the
category Dedicated Stalwart Award
Smita Jatia, among the four Indians featured in
Forbes Asia’s Power Businesswoman list
The list highlights 25 accomplished women who are playing a
significant role in shaping Asia’s business landscape in the next
few decades. These women are defying stereotypes & breaking
down barriers across industries
Westlife Development | 2020 | Confidential | August, 2020 | 7
With an Extensive Footprint
Presence in 320 restaurants across 42 cities (as of June, 2020)
Westlife Development | 2020 | Confidential | August, 2020 | 8
A Journey of Innovation & Excellence
Note: *DL – Development
License Stores are system-wide
HRPL stores
PRODUCT PLATFORMS and INNOVATIVE PRODUCT ADDITIONS
McAloo
TikkiTM 2004Chicken
McNuggetsTM
2010
McFlurryTM
2011
McEggTM
2012
Veg Pops
2013
Chicken Wings
2014
Indi McSpicyTM
2015
Good Food
Journey; Rice
Bowls; 2018
Breakfast
2010McSpicyTM
2011Masala Grill
2013
Royale
2014
Chicken Pops
2015Maharaja MacTM
2016/17
STORE ADDITIONS
FY95 – FY97
1995 - Started as a JV
Oct, 1996 - 1st store in
Mumbai
FY04 – FY06
Mar, 2004 – Started MDS
Oct, 2004 - Entered south
market
FY10 – FY12
May, 2010 - Ownership
status changed to DL*
Oct, 2010 - 100th store
FY16 – FY19
Sept, 2015 - 50th McCafe
Mar, 2016 - 250th store Dec,
2016 - 100thMcCafe
Mar, 2018 - 150th McCafe
Jan, 2019 – Launched
McDonald’s App
FY01 – FY03
Dec, 2001 - Drive-thru
started at Mumbai
(Kalamboli)
FY07 – FY09
Sept, 2007 - 50th store
FY13 – FY15
Oct, 2013 – Launched McCafe
Jun, 2014 - 200th store
Spice Fest
2012McSpicy Fried
Chicken;2020
Westlife Development | 2020 | Confidential | August, 2020 | 9
With Immense Growth Potential
Source: 1) Euromonitor, 2018; 2) Brand Track, Mumbai and Internal McDonald’s sources
2018 Market Size
USD 128 bn8.9% CAGR
IEO MARKET1
WESTERN
FAST FOOD
2023E Market Size
USD 195 bn
QUICK SERVICE
RESTAURANT1
2018 Market Size
USD 22 bn8.9% CAGR 2023E Market Size
USD 33 bn
2018 Market Size
USD 1.9 bn
12.5% CAGR2023E Market Size
USD 3.4 bn
2018 Market Size
USD 19.8 bn8.5% CAGR
2023E Market Size
USD 29.8 bn
INDIAN
FAST FOOD1
WESTERN
FAST FOOD12018 Market Size
USD 1.9 bn
3
108.6
18
12.1
20
Mumbai Benchmark AsianCity2003 2013 2018
15 year
CAGR 9.7%
15 year
CAGR 4.7%
IEO Monthly Frequency2
Westlife Development | 2020 | Confidential | August, 2020 | 10
Growth Drivers for Food Sector India
India is expected to
become the world’s
youngest country by 2020,
with a mean age of 29.
• World Bank estimates
64% of India’s current
population falls in the
working group
• Higher youth and
working population
exhibits the potential of
increase in consumption
expenditure
Bringing a shift in
consumer behaviour and
spending patterns
• In 2004-05, 7% of
households had annual
income of more than Rs
5 lacs.
• In 2017-18, 17% of
households have an
annual income of more
than Rs 5 lacs
• Internet in India is
expected to grow to 700
mn + by 2020.
• Increase in penetration
of internet would lead to
higher usage of apps
including the plethora of
food ordering and
delivery service apps.
• Number of foreign
tourists arrival in India
stood at 10 mn in 2017
with annual growth rate
of 14%.
• Domestic tourism market
also expanded
considering 1,652.4 mn
domestic tourists in
2017.
• 34% of the population
resides in urban areas
and contributes 60% to
the GDP
Changing demographic landscape
Rising Income Levels
Increase in travel & tourism
Internet Penetration
Increase in
urbanisation
Source: NRAI Report 2019
Westlife Development | 2020 | Confidential | August, 2020 | 11
Solid Foundation - Our Competitive Advantage
• Contemporary store design, EoTF stores, ROP 2.0
• Diverse operating formats (Malls, Food Courts, DT, High Street & Transit Points)
• Long-term rental deals (20 years vs industry average of 9-12 years)
• Strong unit economics - cash on cash ROI of 20% + in 24 - 30 months
• Menu innovation
• Strong “Farm to Fork” supplychain
• Economies ofscale
• The Good Food Story
• One of the most experienced management team in QSR industry
• Deployment of global best practices
• One of the most skilled QSR player - ~1.25 lakh hours in training programs at
restaurant level
Westlife Development | 2020 | Confidential | August, 2020 | 12
Vision 2022
GROW BASELINE
SALES
BROADENING
ACCESSIBILITY OF
BRAND
McDONALD’S
GROW MARKET
SHARE & MARGIN
Sales growth to Rs. 20 - 25 bn
Restaurant level cash on cash returns >20%
Take EBITDA margin from low
to mid teens
Mid to high single digit SSSG%
400-500 restaurants Presence
in 45+cities
80-100 EoTF restaurants
Investment of Rs. 5+bn
McCafe: 75 to 300-350
McDelivery: 124 to 300-325
Leverage other brand
extensions and menu in future
Westlife Development | 2020 | Confidential | August, 2020 | 13
SCENARIO DURING COVID-19
Covid 19 – Q1FY21 Sequence of Events
Mar’20 Apr’20 May’20 Jul’20Jun’20
24th Mar’20 – PM announces 21 day
nationwide lockdown
14th Apr’20 – PM extends lockdown till 3rd
May’20, with permission to select
industries in rural areas to operate
1st May’20 – Lockdown again extended till
17th May’20 and later till 31st May’20
• India became the 4th most infected country
• Lockdown was lifted from 8th June’20 onwards.
• Tamil Nadu - 19th June to 5th July lockdown
• Maharashtra was under complete lockdown and dine – in
had not commenced
• Overall 57% of our operational stores were not open for
dine – in.
• Pune witnessed complete lockdown from 18th
– 23rd July; some parts of Kerala from 18th
July and even partial lockdown in Bangalore
• Business environment remains quite
uncertain due to frequent changes in
regulations
Uncertainty prevails as the environment remains volatile from statutory standpoint in our regions, which gives
us very low predictability of the business ahead
50 119 197 263 261End of month
operational
stores
Westlife Development | 2020 | Confidential | August, 2020 | 15
Ensuring Business Continuity
Kept the stores operational for our convenience
platform wherever the government statutes allowed
Unique work from home policy implemented to keep
our crew motivated and engaged
Focus on business continuity
Continuous support provided by the corporate office
to our crew members
No job losses
Cash Conservation
Reduce Fixed Costs
Rebates & Deferments
Revisit Supply Chain
• Optimize Inventory Management
• Suppliers Management
Restaurant Corporate
Supply Chain Financials
Westlife Development | 2020 | Confidential | August, 2020 | 16
Building Customer Confidence by Introducing Golden Guarantee Promise & Other Initiatives
Implemented a 42-point checklist across dine-in, delivery and take-out to ensure highest standards of food safety and
hygiene across all channels
McDonald’s India ushers in the era of dining with its
‘Golden Guarantee’ of 100% Safe, 100% Delicious brand experience
Westlife Development | 2020 | Confidential | August, 2020 | 17
Dine – in - Ensuring Safety at Every Step of Customer Journey
ENTER ORDER PAY RECEIVE CONSUMEDISPOSE &
FACILITIES
• Temperature
Check
• Hand
Sanitization
• Entry
Management
• Social
Distancing
• Greeting with
NAMASTE
• Social
Distancing
• EDC sanitized
before every use
• QR code
scanning to view
menu
• Encourage
contactless
payments
• Table service in
EOTF
• Trays, Tables &
Chairs sanitized
after every use
• No reusable
cups/glasses to
be used
• Customer
needs to be
addressed
quickly
• Solicit feedback
• No reusable
cups/glasses to
be used
• Customer
needs to be
addressed
quickly
• Solicit
feedback
• Staff to thank
each customer
for visiting &
repeat
business
FAREWELL
Paved the way for the future of dining by implementing a 42-pointer checklist that ensures that our people and our
customers are safe with us, every step of the way
Westlife Development | 2020 | Confidential | August, 2020 | 18
Delivering Happiness with extra care
Westlife Development | 2020 | Confidential | August, 2020 | 19
BUSINESS STRATEGY
Strategic Levers
Trust and Permissibility
Brand Extensions & Accessibility
Food – Menu and ValueModern and
Contemporary Design
Running great restaurants
Right location & Right economics
Talent Management
High Performance Culture
Training and Development
Financial Discipline
Our
Brand
Our
Restaurants
Our
People
Westlife Development | 2020 | Confidential | August, 2020 | 21
OUR RESTAURANTBROADENING ACCESSIBILITY OF BRAND
MCDONALD’S
Store Additions
Over 3.5x stores in last ~10 years
FY10
87
FY11
107
FY12
129
FY13
161
FY14
184
FY15
209
FY16
236
FY17
258
FY18
277
FY19
296
FY20
319
* System-wide HRPL store count
Westlife Development | 2020 | Confidential | August, 2020 | 23
Our Restaurant DesignsEoTF design enhancing customer experience
Modern and contemporary store designs
Providing digital experience and table service to our customers
through EOTF stores is receiving good traction
EOTF stores expansion increased from 25 in FY19 to ~70 in FY20
90% of our restaurants are now of modern and contemporary
design
Continuous investments made in restaurants to make it
modern and contemporary
Westlife Development | 2020 | Confidential | August, 2020 | 24
Experience of the Future Stores
EOTF elements that enhance the overall customer experience at the store
EoTF design enhancing customer experience
Table Service Self Ordering
ScreensPersonal Guest
Assistance
Gaming Pads Air Chargers
Westlife Development | 2020 | Confidential | August, 2020 | 25
New Business Unit Economics (ROP 2.0)
Average Investment
of ~ Rs. 25 – 30 mn
Stores typically need 2-3 years
to establish, depending upon the
brand awareness in the city
Year 1: Positive
contribution to ROM%
Year 3:
Sales: Rs. 40-45 mn;
Cash ROI 20%+
Westlife Development | 2020 | Confidential | August, 2020 | 26
Achievements under ROP 2.0
Initiatives under ROP 2.0
Results of ROP 2.0 significantly
outperformed our targets
Equipment Options
• Localisation of seating and kitchen
equipment, yet providing an
upgraded look
Operating Costs
• Use of energy savingequipments
• Redesign of HVAC basis heat map
• Improved labour productivity
Break
even
Avg.
Development
Cost1
2013-14ROP 2.0
Target
ROP 2.0
Actual
1x
24
Months
Negative margins
Positivemargins
and cash flow
12-18
Months~12
Months
0.8x 0.7x
Cash
Break-even1
ROM %1
Note: 1. Can vary basis restaurant type, region and presence of brand extensions.
Cash on Cash ROI1 to 10%+ in Year 1
Restaurant Design
• New external Façade
• Pre-fabrication of parts of the
building structure
Westlife Development | 2020 | Confidential | August, 2020 | 27
OUR BRANDGROW BASELINE SALES
Servicing Multiple Segments
Menu: Strategic lever for driving AUV
1 – QSR 50 – QSR Magazine 2017
* Graphs not to scale, for representational purpose only
McDonald’s globally has one of the highest average unit volume of $2.6 mn1
McDonald’s India has wide exposure to the different segments in QSR
Chicken
Burger
Pizza
Beverages
Desserts
Delivery
Breakfast
Indian fast food
Others
Burgers
~13 products with many burgers that record
annual sales of Rs. 1+bn
Wraps
3 wraps
Naan & Sides
12 Strong product offerings
Desserts
15 desserts offerings
Breakfast
Only organised WFF player in this space
offering ~13 products
Beverages
WFF player having 45+ products
among hot & cold beverages
Rice Platform
2 product offerings
Westlife Development | 2020 | Confidential | August, 2020 | 29
Strong Focus on Value and Creating More Occasions
Ramzan Special Value Campaigns
Westlife Development | 2020 | Confidential | August, 2020 | 30
Creating More Occasions to celebrate
International Family Day Happy Hours Take-out Thursdays
Westlife Development | 2020 | Confidential | August, 2020 | 31
Initiatives on Menu Innovation
Schezwan Aloo Double
Patty Burger
Grilled Schezwan Chicken
Double Patty Burger
Entered Fried Chicken Market
McSpicy Fried
Chicken
Westlife Development | 2020 | Confidential | August, 2020 | 32
Building Trust and Permissibility
…By constantly improving our food
Up to 20% less sodium in
our products
Most breakfast patties
are grilled or steamed
McAloo TikkiTM is a
balanced meal
40% less oil in our mayo;
Up to 11% less calories
in our burgers
McVeggieTM has 25%
more dietary fibres
No artificial colour,
preservatives or flavours in
our patties
Whole Wheat Buns
with sesame lining
Soft serve is 100%
milk 96% fat free
Westlife Development | 2020 | Confidential | August, 2020 | 33
Building Trust and Permissibility
… By taking into consideration cultural sensitivity & menu localisation
Only country to have SEPARATE
Vegetarian and Non Vegetarian Kitchen
sections
Adapting popularforms like PUFF{Local tastes like “Aloo Tikki” & “Rice Meal” in a uniquely McDonald’s form}
Westlife Development | 2020 | Confidential | August, 2020 | 34
Brand Extensions
100% Arabica beans, freshly
ground handcrafted coffee
Exclusive Breakfast menu from 7
AM - 12 Noon
Westlife Development | 2020 | Confidential | August, 2020 | 35
Brand Extensions Increase Addressable Market and Add More Occasions
Total market segment exposure
for McDonald’s* (USD bn)
* Source: Euromonitor International, 2018 - QSR Food Service Market, HRPL proprietary third party market segmentation
study. Past market segment - Chicken, burger, pizza, other cuisine fast food + ice cream parlours
WFF marketexposure
Deliverymarket
New marketsegmentexposure
Café Total marketsegmentexposure
$ 1.9
$ 11.5 $ 13.4
$ 9.8 $ 23.2
In-store for celebrations,
bonding and hanging out
McDelivery, Drive-thru and
breakfast for convenience
McCafé for experience and
indulgence
As we add brand extensions to each
restaurant, the results are greater as a
whole than the individual parts resulting in
1+1+1=5
Westlife Development | 2020 | Confidential | August, 2020 | 36
McCafé
McCafé’s goal is to become a coffee & beverage destination built around premium coffee at
affordable prices while also offering unique relevant food options
• Organised café market is expected to be $13.3 bn by 20221 from USD 9.8 bn in 20181
• McCafé brings premium coffee to India - 100% Arabica and handcrafted Barista
coffee
• With McCafé, HRPL gets an opportunity to serve customers at all hours and not just
during peak lunch and dinner time
• Enter the coffee and specialty beverages arena to broaden its opportunity beyond the
QSR industry
• Serves 45+ hot & cold beverages - cappuccinos, smoothies, share shakes, frappes,
iced teas & more
• Overall the Company has 224 McCafés as of June 2020
Source: 1) Euromonitor, 2018
Westlife Development | 2020 | Confidential | August, 2020 | 37
McCafé Sales in 4 Years
McCafé sales have increased more than 8x in last 4 years
McCafe base of restaurants has increased 3x in 4 years. 223 McCafes as of FY20 including 33 additions in FY20
75 110 149 190 223
1.02.3
4.3
6.78.7
1.01.3
1.72.1
2.3
0.0
0.5
1.0
1.5
2.0
2.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
FY16 FY17 FY18 FY19 FY20
Total Sales (x times) Average Sales Per Day (x times) No. of McCafes/
Westlife Development | 2020 | Confidential | August, 2020 | 38
McDelivery
If you can't come to McDonald's, McDonald's will come to you
• Online food delivery1 business is $11.5 bn in 2018 and is likely to m o r e t h a n double to
$23.5 bn in 2022
• Customer convenience is the core of all our operations, so it’s a way of extending ease and
convenience by delivering food at customers’ doorsteps
• McDelivery services are available through our own channels as well as third party aggregators.
Digital and tech initiatives aid in driving robust growth of over 6x in sales over last 4 years
• Our competitive advantage:
o Operations (Out time and delivery time is lot lower than most other QSR),
o Variety of food and beverages (most of the QSR don’t have full-fledged beverage and
breakfast play),
o Strong reach and penetration
o Food offers
Source: 1) Euromonitor, 2018
Westlife Development | 2020 | Confidential | August, 2020 | 39
McDelivery Sales in 4 Years
MDS sales have increased more than 6x in last 4 years
Significant growth from digital channels and tie up with aggregators continue to be accretive
1.0 1.22.1
4.1
6.31.0 1.1
1.6
2.5
3.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
FY16 FY17 FY18 FY19 FY20
Total Sales (x times) Average Sales Per Day (x times) No. of MDS hubs
136 149 165 216 264
Westlife Development | 2020 | Confidential | August, 2020 | 40
McBreakfast
• Breakfast category was launched in 2010. McBreakfast, the first ever branded
breakfast category in India was re-introduced in 2017
• McBreakfast offerings aims at providing wholesome nutritious breakfast rich in protein
• Primary purpose is to add convenience to the fast paced lives of our customers
• Breakfast menu is a good blend between the classic Continental and Indian offerings
- Veg & Egg Muffins, Scrambled Eggs, Hot Cake and Waffles
Westlife Development | 2020 | Confidential | August, 2020 | 41
We are a Digital Trailblazer
Global McDonald’s App
to increase in-store
frequency
Experience of the Future
stores to enhance overall
customer experience
McDelivery App On The Go
Initiatives taken on the digital platform
Westlife Development | 2020 | Confidential | August, 2020 | 42
Building loyalty through McDonald’s App
Grown to contribute 18% of total In-store
business vs 15% pre-COVID – showing loyal
customer base with high retention
Takeout established as a strong channel for
GMAL with AC driving value offers
Launched Drive-Thru VIP Program offers
to capitalize on growing use case
After a sharp drop in the Core lockdown
phase (April), rapid resurgence in
redemptions seen Mid-may onwards,
with ~ 30% WoW growth
Westlife Development | 2020 | Confidential | August, 2020 | 43
SCALE FOR GOODGOOD FOR PEOPLE, COMMUNITY AND
PLANET
Only QSR in the Industry with an Integrated ‘Farm to Fork’ Supply Chain
Return logistics
(for plastic crates)
Tier 2 Supplier Tier 1 Supplier Distribution & Logistics Service Provider Restaurant
Grower /Processor
Processing unit
• Lettuce growers
• Potato growers
• Poultry
• Coating systems
• Noida
• Mumbai
• Kolkata
• Bengaluru
Strong long-term
relationships with most
of our suppliers /
vendors
Dedicated fleet of
refrigerated trucks
Dedicated fleet of
multi-temp and single
temp trucks
InboundTransportation
DistributionCentre
OutboundTransportation
Radhakrishna Foodland is sole service provider
320* restaurants
across 42 cities
*System-wide
HRPL stores
Differentiating Factors
• Temperature controlled movement and storage - utmost care taken of perishability and shelf life of each product
• Major supply points network optimised - either close to source of raw material or close to market - reduction in food miles
• Significant economies to the system - A result of the partnering and long-term approach with suppliers
• Over 95% local sourcing
Westlife Development | 2020 | Confidential | August, 2020 | 45
Serving Our Community
We partnered with many
NGOs and corporates to
distribute safe and hygienic
food to police officers,
healthcare workers and daily
wage earners
#ServingTheNationWithExtraCare: Touched 56,000+ lives
Westlife Development | 2020 | Confidential | August, 2020 | 46
Sustainable Growth
Impact in 2019 - 20
Saved 28 lakh units
of electricity
Saved 300,000 Ltrs
of water
Saved 2,400 Gas
cylinders
Cut our carbon
emission by 2,300
tonnes
Saved 550,000 Ltrs
of diesel
Pioneered large scale
lettuce farming
Sourced 95% ingredients
locally and sustainably
Converted Used Cooking
Oil to 100% bio-dieselIndigenized
French fries
Introduced
bio-degradable cutlery
Deployed Energy
Management System
Sourced Forest Stewardship
Council Certified Packaging
SUSTAINABILITY MILESTONES
Westlife Development | 2020 | Confidential | August, 2020 | 47
OUR PEOPLEHIGH PERFORMANCE CULTURE
Our Board of Directors
ACHAL JATIA - DIRECTOR
EXECUTIVE CHAIRMAN –
HARDCASTLE PETROFER PVT. LTD.
AMIT JATIA – VICE CHAIRMAN
WESTLIFE DEVELOPMENT LTD.
B. L. JATIA - CHAIRMAN
MANAGING DIRECTOR – HARDCASTLE
& WAUD MFG. CO. LTD.
SMITA JATIA – DIRECTOR
WESTLIFE DEVELOPMENT LTD.
TARUN KATARIA
NON-EXECUTIVE DIRECTOR, STERLITE
INVESTMENT MANAGERS LTD. AND
PODDAR HOUSING & DEVELOPMENT LTD.
BOARD MEMBER OF HSBC BANK
(SINGAPORE)
P.R.BARPANDE
MEMBER OF INSTITUTE OF
CHARTERED ACCOUNTANTS OF INDIA
MANISH CHOKHANI
MEMBER OF LIVINGUARD AG
INDEPENDENT DIRECTOR – ZEE
ENTERTAINMENT LTD. & SHOPPOERS
STOP LTD. AMONG OTHERS
AMISHA JAIN
CEO - ZIVAME
INDEPENDENT DIRECTORS
Westlife Development | 2020 | Confidential | August, 2020 | 49
Leadership Team
PANKAJ ROONGTA
CHIEF FINANCIAL OFFICER & VICE
PRESIDENT – FINANCE & ACCOUNTS
SAURABH KALRASENIOR DIRECTOR – BUSINESS OPERATIONS,
RESTAURANT SOLUTIONS GROUP, STRATEGY,
MARKETING & COMMUNICATIONS
VIKRAM OGALE
SENIOR DIRECTOR – SUPPLY CHAIN,
QUALITY SYSTEMS & NEW PRODUCT
DEVELOPMENT
SEEMA ARORA NAMBIAR
SENIOR VICE PRESIDENT – PEOPLE
RESOURCES
DR. SHATADRU SENGUPTALEGAL & COMPANY SECRETARY
Over 275 years of senior management cumulative experience
SANJAY SONI
SENIOR VICE PRESIDENT PLANNING &
DEVELOPMENT
Westlife Development | 2020 | Confidential | August, 2020 | 50
Our People, Our Asset
• Employed a total of 10,000+ employees
• ~30% of our employees are women
• The Company invests lot of time and efforts in training its
employees. In FY20 the company invested ~2.4 lacs total man-
hours in training
• Programs like Restaurant Leadership Practices,
Business Leadership Practices and various On-Floor
and Off Floor trainings for our employees
• International Business Leaders workshop, hosted in
Singapore for the restaurant managers to build
international exposure and best practices of other
countries
Employee Training
Skill India
• Pioneering people skilling initiative that supports
Government’s vision of creating skilled India.
• Started our first program – BBA – Retail Operations
Program in partnership with RASCI and Ness Wadia
College, Pune, to bridge the skill gap and create industry
ready talent for retail industry
Westlife Development | 2020 | Confidential | August, 2020 | 51
FINANCIAL DISCIPLINEGROW MARKET SHARE AND MARGIN
10
0
10
0
10
0
10
0
95
.1
10
1.7
10
3.1
10
8.4
98
.3
10
8.3
10
8.4
10
9.5
10
6.9
11
7.4
13
0.8
13
6.9
13
2.6
14
7.6
14
9.8
14
4.6
14
1.5 15
8
16
3.5
13
4.6
65
.1
Q1 Q2 Q3 Q4
FY15* FY16 FY17 FY18 FY19 FY20 FY21
Strong SSSG Momentum Leading to Strengthening ofBaseline
Consistently registering positive and healthy SSSG for 18
consecutive quarters (excluding Covid -19 impacted Q4FY20) by
focusing on delivering great customer experience and growth across
Delivery, McCafe and Breakfast
1.7
%
3.1
% 8.4
%
3.4
%
6.5
%
5.1
%
1.0
% 8.7
%
8.4
%
20
.7%
25
.1%
24
.1%
25
.7%
14
.5%
5.6
%
6.7
%
7.0
%
9.2
%
-6.9
%
-54
.0%
Q2 F
Y1
6
Q3 F
Y1
6
Q4 F
Y1
6
Q1 F
Y1
7
Q2 F
Y1
7
Q3 F
Y1
7
Q4 F
Y1
7
Q1
FY
18
Q2
FY
18
Q3 F
Y1
8
Q4 F
Y1
8
Q1 F
Y1
9
Q2 F
Y1
9
Q3 F
Y1
9
Q4 F
Y1
9
Q1 F
Y2
0
Q2 F
Y2
0
Q3 F
Y2
0
Q4 F
Y2
0
Q1F
Y2
1
12
.3%
16
2.4
Jan – Feb’20
Jan – Feb’20
Sustained momentum in same store sales resulted in higher
average sales per restaurant (AUV) in every quarter, except in
Q4FY20, which was impacted due to Covid - 19
NOTE: *FY15 SSG normalised to base of 100
Westlife Development | 2020 | Confidential | August, 2020 | 53
Trend in Sales & SSSG
7,403 7,643 8,334
9,308
11,349
14,016
15,478
-6.4% -5.9%
1.8%
4.0%
15.8%17.0%
4.0%
-10%
-5%
0%
5%
10%
15%
20%
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31,
2015, recognized in Q2 FY16
1
Sales (In Rs Mn) SSG
Westlife Development | 2020 | Confidential | August, 2020 | 54
Trend in Gross Margins
56.9%
58.4%
60.0%60.7%
62.6%
63.9%65.2%
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31,
2015, recognized in Q2 FY16
Westlife Development | 2020 | Confidential | August, 2020 | 55
7.3%
2.7%
5.9% 5.3%7.5%
8.9% 9.3%
FY14 FY15 FY16 FY17 FY18 FY19 FY20
12.6%
8.7%
11.9% 11.0%13.1%
14.4% 14.6%
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Trend in ROM & Op. EBITDA
Restaurant Operating Margins (ROM)
Operating EBITDA Margins
1
1
Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March
31, 2015, recognized in Q2 FY16;
Westlife Development | 2020 | Confidential | August, 2020 | 56
Trend in PAT & Cash Profits(Rs. in mn)
488
273
438
560
889
1,258
1,299
FY14 FY15 FY16 FY17 FY18 FY19 FY20
10
-291
-206
-121
129
403
366
FY14 FY15 FY16 FY17 FY18 FY19 FY20
Profit After Tax (PAT) Cash Profits
Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31, 2015, recognized
in Q2 FY16; (2) FY20 numbers are recurring numbers excluding exceptional item of Rs 166 mn due to Covid-19.
1 122
Westlife Development | 2020 | Confidential | August, 2020 | 57
Strong Promoter Commitment
FII and Public41%
Promoter Group59%
Shareholding Pattern*
Major Public Institutional Shareholders
• SBI Mutual Fund
• ICICI Prudential Life Insurance Company
• Sundaram Mutual Fund
• DSP Blackrock Fund
• Wellington Management Company
• HSBC Asset Management
Westlife
Development Ltd.
(BSE: 505533)
Hardcastle
Restaurants
Pvt. Ltd.
100%
*Shareholding Pattern as on June 30, 2020
Westlife Development | 2020 | Confidential | August, 2020 | 58
Thank you
IR Contact
For additional information:
Devanshi Dhruva | Investor Relations
(+91 22) 4913 5306
Devanshi.Dhruva@mcdonaldsindia.com
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