welkom ma international events students
Post on 27-May-2015
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Welkom
MA International Events
Management Students Introduction, Course Overview,
Module Overview
& some helpful tips
Introduction
• London Metropolitan
University & Events
Management
• Concepts in
International Events
Management
• Assessment
requirements & working
throughout this week
London Metropolitan
University • One of the foremost university educators in
London with a student body of over 30,000
students
– A diverse and vibrant university right in the
centre of London
– Welcoming students from all over the world
and from all social or family backgrounds
– In 2007 Londonmet launched the LMBS, one of
Europe’s largest business schools
London Metropolitan
University (cont’d) • LMBS’ diverse and
innovative courses
have produced
many talented
– Recording artists
– Media business
owners
– Sport events
organisers & culture
sector managers
Jennifer Dong
Oriste Williams
Events Management
• Two of the most popular MA courses at LMBS
• One is about the use of events by countries,
communities, organizations & brands as promotional
tools
• The other is about using events to change the world
• Both comprises 5 core modules, 1 elective & 1
dissertation module
• More information from:
– MA Events Marketing Management
– MA International Events Management
The MA International
Events Management Is Great!
Field visits
Friendships
London
The MA International
Events Management Is Great!
GWR! Great work
opportunities
Your own
textbook
Concepts in International
Events Management • A core module
• Worth 10 credits out of the 180 credits needed
from most MA courses at LMBS
• Always taught as a one-week intensive
• Meant to introduce you to Londonmet
teaching and learning
Assessments at Londonmet • Varied set of tasks
which include: – Posters
– Short films
– A theoretically informed
case studies
– Proposals
– Presentations
– Putting on events
Working This Week
• This week you will be
introduced to many new
ways to teaching,
learning and
assessment
– Using visual media
– Leading academic
discussions
– Academic writing &
referencing
– Using re-mote electronic
databases
Working This Week
(cont’d) • All new skills will be demonstrated in class
• Time will be dedicated to explaining exactly
how the assessment should be completed
• You will be expected to start to develop, in
addition to subject knowledge, skills &
attributes of all LMBS students
– including an international outlook & appreciation for
research & interpersonal & critical thinking skills
Week Overview
DAY 1
Ambush Marketing
Changing the World One Event at a Time
DAY 2
Field Trip
DAY 3
An International Approach to Events Management
DAY 4
Events: Product Service or Experience
Authenticity in Events
DAY 5
Cultural Events Marketing
Getting Started ... • Please read chapter one of required text (will
be on FB
• Read everything you can about SUP 11 city
tour
• Keep checking FB
For Helpful Tips...
• n.ferdinand@londonmet.ac.uk
• http://facebook.com/Ms.NicoleFerdinand
• Nicole Ferdinand @evntmgt
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