welcome [tc18.tableau.com] · who we are •operate 16 gaming resorts across 9 states •24,000+...
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Welcome
Game On! | Taking Tableau big at Pinnacle Entertainment
Carlos Waller
Business Intelligence Manager
Pinnacle Entertainment
# T C 1 8
Introduction
Agenda
Who we are & how we started using Tableau
Player Development
Taking Tableau Big
How Pinnacle Entertainment started using Tableau
Who We Are
• Operate 16 gaming resorts across 9 states
• 24,000+ slot machines
• 700+ table games
• 4,800+ hotel room
• 124+ food outlets
• 16,000+ employees
• mychoice loyalty program
How we started using Tableau
EDW
How we started using Tableau
• Jan 2014• EDW project begins
• Oct 2014• First datasets released
• Enterprise Analytics Portal launched and first Tableau workbooks published
• 2014 – 2015• Additional datasets released with
accompanying Tableau workbook
• Gaming
• Marketing
• Hotels
• Labor tracking
• Player Development
Player Development
What is Player Development?
Getting the pieces together
Gaming
Hotels
CompsSalesForce
Examine every opportunity
Host Contacts
Discretionary Comp Summary
Hotel Arrivals
Player Segmentation & Goal Attainment
Reporting Impact
• Improvements to host list quality have increased theo without dramatically increasing player counts
• Inactive guests record low• Database penetration continuous growth• Record Host Survey Score
• Improvements to host list quality have increased theo while reducing player counts
Reporting Impact• Inactive guests record low• Database penetration continuous growth• Record Host Survey Score
“This tool is used daily by over 150 hosts in the company and drives their day to day planning and strategy. This platform has been instrumental in creating new, unique tactical solutions
that have helped the teams to realize increased goal production, tool usage and service scores in 2017.” – Travis Grode, VP Casino Marketing
40%
26%
22%21%
26%
22%23%
22%21%
18%
15%14%
16%15%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Q4 14' Q1 15' Q2 15' Q3 15' Q4 15' Q1 16' Q2 16' Q3 16' Q4 16' Q1 17' Q2 17' Q3 17' Q4 17' Q1 '18 Q2 '18
% of Inactive Players By Quarter
Taking Tableau Big
Next Step #1
Many Next Steps
Retracing Some of Those StepsVersion 1
Version 2
Version 3
Current Version
One Step Beyond
• Operate 40 properties across 19 states
• 50,000+ slot machines
• 1,200+ table games
• 8,800+ hotel room
• 200+ food outlets
• 30,000+ employees
Conclusion
•Examine every opportunity
•Really flashy viz’s aren’t for everyone
•Revisit and Refactor
•The Legend of Zelda
Please complete the
session survey from the
Session Details screen
in your TC18 app
Thank you!
#TC18
carlos.waller@pnkmail.com
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