Welcome

Game On! | Taking Tableau big at Pinnacle Entertainment

Carlos Waller

Business Intelligence Manager

Pinnacle Entertainment

# T C 1 8

Introduction

Agenda

Who we are & how we started using Tableau

Player Development

Taking Tableau Big

How Pinnacle Entertainment started using Tableau

Who We Are

• Operate 16 gaming resorts across 9 states

• 24,000+ slot machines

• 700+ table games

• 4,800+ hotel room

• 124+ food outlets

• 16,000+ employees

• mychoice loyalty program

How we started using Tableau

EDW

How we started using Tableau

• Jan 2014• EDW project begins

• Oct 2014• First datasets released

• Enterprise Analytics Portal launched and first Tableau workbooks published

• 2014 – 2015• Additional datasets released with

accompanying Tableau workbook

• Gaming

• Marketing

• Hotels

• Labor tracking

• Player Development

Player Development

What is Player Development?

Getting the pieces together

Gaming

Hotels

CompsSalesForce

Examine every opportunity

Host Contacts

Discretionary Comp Summary

Hotel Arrivals

Player Segmentation & Goal Attainment

Reporting Impact

• Improvements to host list quality have increased theo without dramatically increasing player counts

• Inactive guests record low• Database penetration continuous growth• Record Host Survey Score

• Improvements to host list quality have increased theo while reducing player counts

Reporting Impact• Inactive guests record low• Database penetration continuous growth• Record Host Survey Score

“This tool is used daily by over 150 hosts in the company and drives their day to day planning and strategy. This platform has been instrumental in creating new, unique tactical solutions

that have helped the teams to realize increased goal production, tool usage and service scores in 2017.” – Travis Grode, VP Casino Marketing

40%

26%

22%21%

26%

22%23%

22%21%

18%

15%14%

16%15%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Q4 14' Q1 15' Q2 15' Q3 15' Q4 15' Q1 16' Q2 16' Q3 16' Q4 16' Q1 17' Q2 17' Q3 17' Q4 17' Q1 '18 Q2 '18

% of Inactive Players By Quarter

Taking Tableau Big

Next Step #1

Many Next Steps

Retracing Some of Those StepsVersion 1

Version 2

Version 3

Current Version

One Step Beyond

• Operate 40 properties across 19 states

• 50,000+ slot machines

• 1,200+ table games

• 8,800+ hotel room

• 200+ food outlets

• 30,000+ employees

Conclusion

•Examine every opportunity

•Really flashy viz’s aren’t for everyone

•Revisit and Refactor

•The Legend of Zelda

Please complete the

session survey from the

Session Details screen

in your TC18 app

Thank you!

#TC18

carlos.waller@pnkmail.com