welcome class of 2020! - mason school of business · pricing & other ways to the customer week...

mason.wm.edu (757) 221-4100

Second Year Experience Day

Welcome Class of 2020!

mason.wm.edu (757) 221-4100

Ken WhiteAssociate Dean, MBA & Executive Programs

Introduction

mason.wm.edu (757) 221-4100

Professor David Murray

Supply Chain Management &

Business Analytics CAM

mason.wm.edu (757) 221-4100 4

Course Themes

• Business Analytics– Continuation of the material developed in Data

Science for Managers elective• Deeper into R• Deeper into Machine Learning Algorithms

• Supply Chain Management (SCM)– How they work– How to design them– How to operate them (site visits)– How to use analytics to improve their operation

mason.wm.edu (757) 221-4100 5

Business Analytics Topics

• More sophisticated topics in R– Data Structures

• Matrices and Lists– Control structures

• Loops and conditional statements– Introduction to Regular Expressions

• Additional Machine Learning Algorithms– Cross Validation– Support Vector Machines – Boosting models and Random Forests– Text Analytics

• Text representation, lexical analysis, sentiment Analysis

mason.wm.edu (757) 221-4100 6

Supply Chain Management Topics

• Advanced Inventory Management– Single and Multi-echelon Inventory Policies– Little's Law, EOQ (deterministic)– Newsvendor, Base Stock and Echelon Stock

Policies (in a stochastic setting)• Sales and Operations Planning (S&OP)• Risk Pooling and Postponement• Principles of Supply Chain Design

mason.wm.edu (757) 221-4100 7

Typical Course Trips

• Port terminal visits• Wal-Mart's global supply chain

– Cross-Docking Facility– Import Distribution Center– Regional Distribution Center– Retail Supercenter

• Amazon Fulfillment Center(s)• STIHL• Other trips in prior years…

– Royal Caribbean– Continental Manufacturing

mason.wm.edu (757) 221-4100 8

Course Trips

mason.wm.edu (757) 221-4100 9

Course Trips

mason.wm.edu (757) 221-4100 10

Course Trips

mason.wm.edu (757) 221-4100 11

Course Trips

mason.wm.edu (757) 221-4100 12

Course Trips

mason.wm.edu (757) 221-4100 13

Course Trips

mason.wm.edu (757) 221-4100 14

Course Trips

mason.wm.edu (757) 221-4100 15

Course Trips

mason.wm.edu (757) 221-4100 16

Course Trips

mason.wm.edu (757) 221-4100 17

Course Trips

mason.wm.edu (757) 221-4100 18

Course Trips

mason.wm.edu (757) 221-4100 19

Course Trips

mason.wm.edu (757) 221-4100 20

Course Trips

mason.wm.edu (757) 221-4100 21

Class Activit ies

• Lectures/cases/class discussions– A book called "The Goal" is required reading

• Computer games/simulations– We'll build on the "Beer Game" experience with

several plays of a computer-based (competitive) supply chain game to build intuition and exercise the various inventory policies we have discussed.

• Trip Discussions

mason.wm.edu (757) 221-4100 22

Summary

• Applied– Experience supply chain operations first-hand and

talk with experienced operations staff working in some of the largest and most respected Manufacturing and Distributions organizations in the world.

• Analytical– Develop analytics skills and data analysis

techniques to design and operate supply chains more efficiently.

mason.wm.edu (757) 221-4100 23

Who Should Take This Course?

• Students preparing for careers in – Business Analytics

• This is a required course for the Concentration in Business Analytics

– Supply Chain Management– Consulting

• Internal or external– Marketing

• Inter-firm collaborative processes, CRM, forecasting– Finance

• How to recognize/characterize firms that have the potential to create sustainable value

– Upper-level corporate managerial positions in other disciplines

mason.wm.edu (757) 221-4100

How to Successfully Sell and Market Products and Services in a B2B Marketplace

Professor Ron Hess

B2B Career Acceleration Module

B2B Career Acceleration Module

April 2016

How to Successfully Sell and MarketProducts and Services in a B2B Marketplace

Ron HessKeith Sullivan

Keith Sullivan

Sientra, Inc., Board Member

Zeltiq AestheticsChief Commercial Officer &President NA

Medicis Pharmaceuticals

Reliant Technologies

Business-2-Business Marketing

Exchange of goods, services, and ideas….

between or among firms.

The Customer in aB2B Environment

THE CENTRALFOCUS……ALWAYS……

NO EXCEPTIONS.

AND THE KEY ISSUE…

UNDERSTANDING FIRM BUYING BEHAVIOR

Some B2B “Heavy-weights”

Lockheed Martin Corporation

Good Student Fit for B2B CAM

Anyone interested in …

Marketing field in generalSupply chain interestsTechnologyBusiness ServicesSelling/sales managementStrong job opportunity

What you will gain from B2B course:

Appreciation for the B2B market environment and its unique characteristics.

Understanding of B2B marketing fundamentals (makes you a better marketer and a better hire).

Enhance your ability to tackle real-world problems that companies experience.

Similar to the types of activities you will be asked to perform early in your careers.

Teaching Techniques:

Lectures, Discussion, Guest lectures, HBR case discussions, Case Exam, Visits to local and regional companies, CAM trip to IBM, Cisco, RedHat, Lenovo and others, Semester-long “Live” case, Presentations of problem/case solutions.

B2B CAM Week-By-Week Overview:

Week 4

SalesForceMgt.

Issues

Week 6

Pricing &Other

Ways toThe

Customer

Week 1PositioningStatement /MarketingStrategy/Live Case

Week 3

MarketingAutomation

and CRM

Week 2

Promotion /Filling the

SalesFunnelIn B2B

Week 7

CustomerSatisfaction

CLV

Week 8

FinalforLiveCase

Week 5

CompanyVisits

Expanded Topics Planned for 2018:

Additional or enhanced content on:Generation of Leads (more),Social Media in B2B,Marketing automation (more how to),Other uses of marketing technologies,Pricing (“with little differentiation”)Managing Customer Conflict,Managing Channel Partners

mason.wm.edu (757) 221-4100

Professor John Strong

Corporate Finance CAM & Finance Specialization

mason.wm.edu (757) 221-4100 39

Finance CAM

• Corporate Finance • Cases, simulations; final exam• Training the Street• Joint JD/MBA Acquisition Simulation• Guest speakers• Study visits• Executive immersion program

mason.wm.edu (757) 221-4100

Corporate Field Consultancy

April 10, 2019

mason.wm.edu (757) 221-4100 41

CORPORATE FIELD CONSULTANCY

mason.wm.edu (757) 221-4100 42

CORPORATE FIELD CONSULTANCY

• Client Industries & Scale:– National, International & Local– Manufacturers– Healthcare– Trade Associations– Social Service Non-Profits– Communication– Museums– Technology

• Project Scope Areas:– New Markets– New Product Offerings– Pricing/Service Analysis– Improving Service– Awareness & Fundraising– Cost/Value to the Community– Forecasting – Customer Churn Analysis– New Program Development– Business Processes– Market Research

mason.wm.edu (757) 221-4100 43

CFC LEARNING OBJECTIVES

Gain knowledge and understanding of all aspects of Consulting and Project Management, to include:

• Assigning team member roles and responsibilities

• Defining project scope and deliverables

• Creating, managing and adhering to your “Work Plan”• Managing client relationships, expectations & deliverables

• Effective communications – written & verbal

• Acquiring and analyzing data

• Making solid recommendations from fact-based data analysis

• Making impactful presentations and a formal written report

mason.wm.edu (757) 221-4100 44

STUDENT PROJECT ASSIGNMENTS

• Session “B” October 28 to December 13, 2019• 3 credit course• Project team meets Monday thru Thursday 11:00 to 12:20

– Plus client site visits• 4-5 Students, 2 Executive Partners & a Faculty Advisor• Once registered, project interest will be surveyed• Team members are assigned based on balancing

knowledge, gender, nationality and team size

mason.wm.edu (757) 221-4100 45

CFC TIMETABLEBy Oct 1 -Finalize Clients - projects sent to Faculty, EPs, registered students

Oct 28 -CFC Team Kick off & Orientation

By Nov 5 -Initial meeting with client completed-Team to obtain client's signed approval of Project Definition & Work Plan

Oct-Nov -Teams work on their Work Plans; weekly client communications/visits

By Nov 22 -Interim client presentation completed

Nov-Dec -Teams continue work based on interim presentation feedback and individual team assignments

-Begin work on Final Report/Presentation to Client

By Dec 13 -Final Report and Presentation delivered to Client Sr Leadership

mason.wm.edu (757) 221-4100 46

CORPORATE FIELD CONSULTANCY

Global Business Immersions:Building Global Networks and Connections

Professor RahtzWinter Break 2019-2020

Spring Break 2020Raymond A. Mason School of Business

William and Mary

mason.wm.edu (757) 221-4100 48

Global Population Estimates

• 7.7 billion– the United Nations Department of Economic and

Social Affairs' Population Division March 2016 • 10.9 billion by 2050 • 11.2 billion by 2100.

mason.wm.edu (757) 221-4100 49

The Asian and Southeast Asian Region

• Populations 2016• 4,426,377,330 • China, 1.37 billion• India, 1.299 billion• Indonesia, 255.46 million• Pakistan, 191.78 million• Bangladesh, 158.76 million• Japan, 126.89 million• The Philippines, 102.96 million• Vietnam, 91.81 million• Iran, 78.77 million• Turkey, 78.21 million

mason.wm.edu (757) 221-4100 50

More than 3 billion people inhabit the countries that line the Marine Silk Road.representing about 40 percent of the world’s population.

More Buddhist, Hindus and Muslims live inside the area than in the rest of the world.

mason.wm.edu (757) 221-4100 51

ASEAN at the Crossroads of Trade

mason.wm.edu (757) 221-4100 52

Why Southeast Asia? 3 Elective Credits: 1.5in the Fall

and up to 1.5 in the Spring Course Themes: Southeast Asian

Emerging Economies The FEW: Food, Energy, and

Water.” Sustainability and Resource Management in a Rapidly Changing Environment

Network with Alums and Corporate Contacts and Get International Experience

Enjoy Great Food and Beautiful Weather

mason.wm.edu (757) 221-4100 53

“THE F2EW*” Drives the World’s 21st Century Geo-Political Future

Huffington Post on Water and War Syria

*Food, Finance, ENERGY, and WATERhttp://www.fao.org/nr/water/aquastat/basins/mekong/index.stm

The Winter Break Theme: The “F2EW”

mason.wm.edu (757) 221-4100 54

It Al l Matters.

Figure 2: Map of Mekong River Basin; source: ©Mekong River Commission, via UNESCO (2013) http://webworld.unesco.org/water/wwap/pccp/useful_links/mekong_maps.shtml

mason.wm.edu (757) 221-4100 55

“When you are doing business you are doing culture.”

• Course Objectives: To explore the Southeast Asian emerging economies wrestling with geo-political and environmental issues, as well as provide students with first-hand knowledge and experience with the region’s culture and business environment.

mason.wm.edu (757) 221-4100 56

Academics• Six class meetings for 3 hours in the Fall semester

and 1 debrief class meeting in the Spring semester• During the fall, you will participate in classroom

lectures on international business with visits by people involved in international endeavors and people from the intelligence community

• The class will be divided into Country Desk Teams that report on the current events of the countries you will visit

mason.wm.edu (757) 221-4100 57

While Abroad You will get great foreign

business exposure– Jobs and internship opportunities through networking!

You will keep a daily journal of your cultural experiences and business meetings

Country desks will lead discussions about observations

mason.wm.edu (757) 221-4100 58

Virginia is Connected

mason.wm.edu (757) 221-4100 59

GIS Map of Shipping, Roads and Air

mason.wm.edu (757) 221-4100 60

mason.wm.edu (757) 221-4100 61

Spring Break 2020

• Possible European Theme: Maintaining Global Leadership in a Post-Brexit Europe– Countries Currently Under Consideration

• Ireland, Germany

Global Business Immersions:Building Global Networks and Connections

Professor RahtzWinter Break 2019-2020

Spring Break 2020Raymond A. Mason School of Business

William and Mary

mason.wm.edu (757) 221-4100

Carlane PittmanDirector, MBA Programs

Second Year MBA Experience

Michele MitchellAssociate Director,

MBA Programs

mason.wm.edu (757) 221-4100 64

What You Need to Know About Your Degree

• MBA – General Management

• Diploma: Masters of Business Administration

• Transcript: Lists Specialization

mason.wm.edu (757) 221-4100 65

Beta Gamma Sigma• International Honor Society in Business

(similar to Phi Beta Kappa)

• Top 20% of graduating students of each class FTMBA

year are invited for membership in the spring of the second year.

• If you become a member, the honor will appear on your transcript.

• More information can be found here: https://www.betagammasigma.org/

mason.wm.edu (757) 221-4100 66

Graduate Assistantships• Graduate Assistantship (GA) information (two categories) –

– Guaranteed through Admissions

– General – Open to all other students

– Minimum GPA 3.0 required

• Complete application by April 24

– Application will be sent via email

• Types of Graduate Assistantships

– Research

– Teaching – support of the classroom

– Administrative

• Students will be informed of GA assignments in the summer once final grades are determined

mason.wm.edu (757) 221-4100 67

Curricular Practical Training (CPT)F o r I n t e r n a t i o n a l S t u d e n t s o n J 1 o r F 1 V i s a

When you receive an offer:(Eligibility - 2 consecutive semesters):

– iStart (istart.wm.edu)

– Email a copy of offer letter to mba.program@mason.wm.edu

– Once approved you will be registered for BUAD 6001, Internship

Issues (1 credit). This course does not count towards graduation

requirements

mason.wm.edu (757) 221-4100 68

Second Year Curr iculum(Min imum 26 c red i t hours )

Joint Degree Students (JD/MBA, MBA/MPP, MBA/MAEd)Total of 15 additional credits required after completion of first year requirements

Fall 2019

Winter Break

Spring 2020

Session A Sprint Session B Session C Sprint Session D

Career Acceleration

Module (6 hours)

SPRINT(1 hour)

Second Year

Electives (6 hours)

Second Year

Electives (6 hours)

SPRINT(1 hour)

Second Year

Electives (6 hours)

13 hours 13 hours

mason.wm.edu (757) 221-4100 69

Career Accelerat ion Modules (CAMs)

• Intensive career related courses• One CAM is required in session A

– Business Analytics & Supply Chain Management– Corporate Finance– B2B Marketing

mason.wm.edu (757) 221-4100 70

Fall 2019 Schedule

Field Consultancy:• Session B

Peninsula Center Classes• Newport News Campus• Option of taking one course • Designed for Flex Students• Registration for Fall: August 15

Global Business Immersion(international business course):• Winter or Spring Break• Winter Immersion Course

begins in Fall Semester• Spring Immersion Course

begins in Spring Semester

mason.wm.edu (757) 221-4100 71

Spring 2020 Schedule

Electives (18 credits)

• View Fall 2019 electives in Banner (Spring 2020 will be available in Oct. 2019)

• Global Business Immersion (1.5 credits)

• Courses with Law or Public Policy• With Program approval. Application form on myMBA.

• Schedule meeting with advisor prior to applying.

• Independent Study (1.5 or 3 credits – application form on myMBA)

• Courses at the Peninsula Center (Newport News)

• Other elective options (not for Graduate Credit)• Audited courses (do not count towards degree)

• Undergraduate courses (do not count towards degree)

The full-time MBA Program requires students to be registered for a minimum of 9 credit hours each semester.

mason.wm.edu (757) 221-4100

Overview of Specializations & Process

mason.wm.edu (757) 221-4100 73

Special izations

• Enhances your career path

• Not Required

• Advising: Michele or Carlane

mason.wm.edu (757) 221-4100 74

Six Specializations1. Business Analytics

2. Consulting

3. Innovation & Entrepreneurship

4. Finance

5. Health Sector

6. Marketing

mason.wm.edu (757) 221-4100 75

Innovation & Entrepreneurship Specialization Example

Total Credit Hours Required: 11• Required Courses

– BUAD 6951 Introduction to Innovation & Entrepreneurship (2 credits)– BUAD 6851 Design Thinking (3 credits)– BUAD 6861 Entrepreneurial Ventures (3 credits)

• Pick 1 of the following courses– BUAD 6891 Launchpad (3) – BUAD 6881 Financing Entrepreneurial Ventures (3 credits)

mason.wm.edu (757) 221-4100 76

Selecting Your Specializations and CAMs

You will be sent an email with your CAM assignment and instructions for registration

NoSpecializing?Yes

Automatically Placed in

Required CAM

Rank Order CAM Choices

mason.wm.edu (757) 221-4100 77

CAM & Specialization Selection Process

• Survey – Due April 24

– Specialization

– CAM choice

• Advising

– Michele - https://calendly.com/mrmit2

– Carlane - https://calendly.com/carlanepittman

• Self Registration of CAM & Elective Courses

mason.wm.edu (757) 221-4100 78

Academic Resources Reminder

• Degree Evaluation: Degree Works: degreeworks.wm.edu• Academic Links and Forms: mason.wm.edu/mymba

– Academic Calendar– Course Request Forms

• Registration and Grades: Banner on my.wm.edu• Course Information: blackboard.wm.edu• Curricular Practical Training (CPT) for F1 or J1 students: iStart• Research: McLeod Business Library• Course Descriptions – my.wm.edu (select the Banner icon)All information for this session will be available on MyMBA under the Class of 2020 Degree Requirements following this session .

mason.wm.edu (757) 221-4100

Questions?

mason.wm.edu (757) 221-4100 80

Thank you