week3: meet the "client" #mc539

Meet the “client”

Learning Objectives

• Understand the structure of ass’t 1

• Be able to contextualise alternative and community media projects in terms of needs & opportunities

• Produce desk and field research that will inform your project

Next week

• Who are the alternative media workers?

• Where does your project fit?

• Begin to form a manifesto

• WM #media2012 goals & governance

In two weeks time... (end of week 4)

• Researched a need / located a “problem”:

• need

• opportunity

• funding

• outcomes

• Draft manifesto

Coming up...

• By week 6:

• be ready to begin “production”

• By week 9:

• present your work to class

• By week 11:

• be ready to write up your work

That means...

• Start collating and organising work now

• assignment 1 portfolio - continue this into assignment 2

• consider recording interviews

• ask for permission / explain context

• Think about follow up primary research

How does this fit into your degree?

Subject

• Transferrable skills:

• web as platform

• true multimedia production

• Compare with:

• online promotion

• music online

The Degree

• Year 1 - basic skills

• Year 2 - production contexts

• Year 3 - independent practice and development

• independent practice starts today

• critical reflection is important

The “client”

Why #media2012?

• The Olympics are coming

• Multi-narrative (once in lifetime)

• Alternative to London

• Issues of media representation

A National Network

• Plugged into a national network

• Endless opportunities and approaches

• Opportunity:

• social cohesion through media

• representation of cultures

Regeneration

• Infrastructure & buildings

• Social programmes: education

• Opportunity:

• funding - EU, council, charities and trusts

Representation

• Not just a story of sport & solidarity

• Arts, Culture, Resistance, Legacy

Representation

• Where are the alternative stories?

• Opportunity:

• Alternative news

• Making new messages

Can you make a difference? How?