week 8 mice industry
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MICE MICE Meeting, Incentive, Convention and Exhibition Industry
อาจารยปวิธ ตันสกุล
สาขาวิชาการจัดการการทองเที่ยวและการบริการ
สํานักวิชาการจัดการ มหาวิทยาลัยวลัยลักษณ
โทร. 2248 email: tpavit@wu.ac.th
THM-201 Tourism and Hospitality Management
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Objectives
1. Know about the major players in the convention
industry
2. Describe destination management companies
3. Describe the different aspects of being a meeting
planner
4. Describe the different type of meeting
5. Know the various venues for meeting
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Outline
1. Development of the Industry
2. Size and Scope
3. Key Players
4. Convention and Visitors Bureaus
5. Destination Management Companies
6. Meeting Planners and Service Contractors
7. Types of Meetings, Conventions, and Expositions
8. Types of Associations and Meetings
9. Venues
10. Trends
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Development of the Industry
� People have gathered to attend meetings, conventions, and expositions since the ancient times
�Mainly for social, sporting, political, or religious purposes
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Development of the Industry
� Associations go back many centuries to the Middle Ages and before
� The guilds in Europe were created during the Middle Ages to secure proper wages and maintain work standards
� Associations began in the United States at the beginning of the eighteenth century, when Rhode Island candle makers organized themselves
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Development of the Industry
� Meetings, incentive travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years
� MICE tourists spend about twice the amount of money that other tourists spend
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Development of the Industry
� MICE industry is one of the fastest growingsegments within the tourism industry generatingmillions in revenues for cities and countries.
� Europe and United States still remain the majormarkets worldwide in respect of the number ofmeetings, conferences and exhibitions.
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Size and Scope of the Industry
� American Society of Association Executives (ASAE):
� 23,000 members
� 6,000 associations at national level
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Size and Scope of the Industry
� Associations are the main independent political force for industries such as hospitality, offering the following benefits:
� Governmental/political voice
� Marketing avenues
� Education
� Member services
� Networking
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
The Industry Stakeholders
PCOs andConvention managers
Convention
Bureaus
Exhibition servicecontractors
Exhibition/trade show managers
Food Services
TransportationExhibitors
Audiovisual services
Associations
Destination management Companies
Exhibit design Facilities
Hotels
Delegates
Delegates
Delegates
Delegates
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Key Players
� The major players in the convention industry are 1. convention and visitors bureaus (CVBs)
2. meeting planners and their clients
3. the convention center
4. specialized services
5. exhibitions
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Convention and Visitors Bureaus
� Not-for-profit umbrella organization that represents an urban area that tries to solicit business- or pleasure-seeking visitors
� Primary outcome is to generate and increase revenues of a city
� www.tceb.or.th
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Convention and Visitors Bureaus
� The convention and visitors bureau comprise a number of visitor industry representing the various industry sectors:
1. Transportation
2. Hotels
3. Restaurants
4. Attractions
5. Supplies
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Convention and Visitors Bureaus
1. Enhance the image of tourism in the local/city area
2. Market the area and encourage people to visit and stay
longer
3. Encourages associations and others to hold meetings,
conventions, and trade shows in the area it represents
4. Assists associations and others with preparations and
lends support
5. Encourages tourists to partake of the historic, cultural,
and recreational opportunities the city or area has to
offer
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Convention Center Utilization
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Destination Management Companies
� Service organizations within the visitor industry that offers a host of programs and services to meet clients’ needs
� Initially, a destination management sales manager concentrates on selling the destination to meeting planners and performance improvement companies (incentive houses)
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Meeting Planners
� May be independent contractors who contract out
their services to both associations and
corporations as the need arises or they may be
full-time employees of corporations or
associations
� Plans the meeting down to the last minute
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Meeting Planners
� Premeeting Activities
� Estimate attendance
� Plan meeting agenda
� Establish meeting objectives
� Set meeting budget
� Select city location and site
� Plan exhibition
� Plan travel to and from site
� Arrange ground transportation
� Organize audiovisual needs
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Meeting Planners
� On-Site Activities
� Conduct ore-event briefing
� Prepare VIP plan
� Facilitate people movement
� Approve expenditures
� Postmeeting Activities
� Debrief
� Evaluate
� Give recognition and appreciation
� Plan for next year
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Service Contractors
� The individual responsible for providing all of the services needed to run the facilities for a trade show
� Hired by the exposition show manager or association meeting planner
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Types of Meetings
� Clinic:Workshop-type educational experience in which attendees learn by doing
� Forum: An assembly for the discussion of common concerns
� Seminar: A lecture and a dialogue that allow participants to share experiences in a particular field
� Symposium: An event at which a particular subject is discussed by experts and opinions are gathered
� Workshop: A small group led by a facilitator or trainer
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Meeting Setups
� Theatre style:
� Large audience that does not need notes
� Classroom setup:
�Meeting setup is instructional
�Workshop style
� Boardroom setup:
� Small numbers of people
�Meeting takes place around one block rectangular table
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Association Meetings
� Things at the top of the list of places for an
association meeting planner to choose from
include the destination’s availability of hotel and
facilities, ease of transportation, distance from
attendees, transportation costs, and food and
beverage
� Members attend association meetings voluntarily,
so the hotel should work with meeting planners to
make the destination appealing
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Conventions and Expositions
� Conventions are larger meetings with some form of exposition or trade show included
� The majority are held in large hotels over a 3-5 day period
� Expositions are events that bring together sellers of products and services at a location where they can show their products and services to a group of attendees at a convention or trade show
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Types of Associations
� Trade association
� Professional association
� Medical and scientific
association
� Religious organizations
� Government
organizations
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Types of Meetings
� Annual meetings
� Board, committee, seminars and workshops,
professional and technical meetings
� Corporate meetings, conventions, and expositions
� Social, military, educational, religious, and
fraternal; brotherly groups (SMERF)
� Incentive meetings
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Meeting Planning
� Needs analysis
� Budget
� Request for proposal
� Site inspection
� Selection
� Negotiation
� Contracts
� Pre-meeting activities
� Plan agenda
� Set budget
�Negotiate contracts
� On-site activities
� Post meetings
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Contracts
� The contract is a legal document that binds two or more parties
� Essential elements:
� Offer
� Consideration
� Acceptance
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Venues for Meetings
� City Centers
� Convention Centers
� Conference Centers
� Hotels and Resorts
� Cruise Ships
� Colleges and Universities
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Venues
1. Residential Venues
Residential venues are any venue
that provides both residential
accommodation and convention and
meeting-style facilities, for example:
� Resort Hotel, Central Business
District Hotels (CBD), Airport
Hotels, Suburban Hotels, Boutique
Hotels, Residential conference
centers
� Colleges and University
� Cruise Ships
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Venues2. Nonresidential Venues
= Only provide convention and meeting facilities
* other venues for MICE events
that exclude the provision oflodging
� indicated or purpose-builtconvention centers
� exhibition halls
� arenas & stadium
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Venues
3. Special Venues
these have been specifically
selected for particular MICE
events, e.g.
� historical buildings,
� museum,
� zoos,
� landmarks
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
Trends
� More people are going abroad to attend meetings
� Some international shows do not travel very well (i.e., agricultural machinery); thus, organizations such as Bleinheim & Reed Exposition Group airlift components and create shows in other countries
� Competitiveness has increased among all destinations
� Convention centers will expand and new centers will come online
� The industry needs to be more sophisticated—the need for fiber optics is present everywhere
� Shows are growing at a rate of 5-10 percent per year
� Compared to a few years ago, large conventions are not as well attended and regional conventions have more attendees
Introduction to Hospitality, John Walker By Aj. Pavit Tansakul
The End
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