week 6 – unit 12: strategy quote of the week –strategies are okayed in boardrooms that even a...
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Week 6 – Unit 12: Strategy
• Quote of the Week
– Strategies are okayed in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom. - Victor Palmieri, Italian turnaround expert
Week 6 – Unit 12: Strategy
• Definition of Money
– http://dict.die.net/strategy/– http://en.wikipedia.org/wiki/Strategy
Week 6 – Unit 12: Strategy
• Discussion - Starting Up
– Define Strategy – Discuss who should be involved in
» Exercise A
» Exercise B
Week 6 – Unit 12: Strategy
• Discussion - Additional Resources – Wall Street Journal's site for entrepreneurs
• http://startup.wsj.com/
• Articles on strategies for growing a business– http://startup.wsj.com/howto/soundadvice/
– Entreworld (designed for as a resource for entrepreneurs) provides excellent introductions to a variety of business and management topics
• http://entreworld.lycos.com/
Week 6 – Unit 12: Strategy
• Discussion - Additional Resources – Entreworld
• Useful articles on strategic alliances for growing a business– http://entreworld.lycos.com/Default.cfm?
Topic=Strategic+Alliances
• Practical examples from real companies– "Choosing Strategic Partners That Really Partner“
» http://entreworld.lycos.com/Perspectives.cfm?ArticleID=118
– "The Art of Effective Alliances“» http://entreworld.lycos.com/Perspectives.cfm?
ArticleID=115
Week 6 – Unit 12: Strategy
• Language Review – Vocabulary: Different strategies
– Takeover– Joint venture– Merger– Alliance
» Exercise A
• Business in Brief• Glaxo buys 80% stake in Polish drug group• Canal Plus & Pathe in film distribution link • Elf pays $528m to take 5% stake in Russian group
» Exercise B & C
Week 6 – Unit 12: Strategy
• Discussion - Mission statements – Advantages – Disadvantages – Agree or disagree
» Exercise A» Exercise B
– Newcastle United plc– Glaxo Wellcome– Pret a Manger
» Exercise C
Week 6 – Unit 12: Strategy
• Texts - Reading: Company mergers
– An interview with CEO Cisco Systems • The advantages & disadvantages of a merger
» Exercise A
» Exercise B
» Exercise C
» Exercise D
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