week 1: marketing & entrepreneurship (2011)
Post on 20-Aug-2015
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Introduce Yourself
What is your background?If you were a cereal brand or a car, what kind
would you be?
Main Topics
Entrepreneurship Business Ideas Product Planning Start-up & Growth Strategies
Marketing Connecting with Customers Branding & Online Presence Sales & Communications Strategies (Advertising +)
Online Media (e-Publishing) Making $ on the Web
Summary:Making smart, confident business decisions.
In Addition:
CreativityConfidence
Strategic ThinkingNetworkingAwareness
DecisivenessFocus
To get these out, you must first try to put them in.
Resources
No Required TextbooksMany Great and Helpful WebsitesAll Materials on Blackboard (Coming Soon)Purchase/Borrow Books Based on your NeedsBenefit from Each Other
Deliverables (in a Nut Shell)
e-Publication Business Plan Idea Proposal Product Plan Launch Campaign Pitch Presentation
Quizzes Marketing Concepts Ad Sales
Full Chart Available on Blackboard.
Business & Marketing
Business and Marketing are two ways of saying the same thing: an exchange of value between company and client to meet a demand or need.
The marketing system never changes – only the tools and situations within it.
Good Marketing Habits
Be relevantBe differentBe efficientBe aware
Ask the right questions.
Find fresh ideas.Integrate.Measure.
Then Now
Why e-Publications?
http://mashable.com/2011/09/09/internet-yesterday-today/
Then Now
Why e-Publications?
http://mashable.com/2011/09/09/internet-yesterday-today/
Business Opportunity - Steps
1. Brainstorm & Collect Ideas2. Research Feasibility
Qualitatively Quantitatively
3. SWOT Analysis to Inform Strategy
Idea Collection
Internal
Previous Experience
Hobbies
Pain Points
External
Industry Gaps
Trends
Evolving Ideas
Quick Questionnaire:
Submit a quick note with the following:1. Where have you used marketing before?2. In what capacity are you most likely to be
using it? In your current occupation In your desired future career path
3. What’s your most creative pastime?
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