website tracking and attribution

SEO SEO Website Tracking and Attribution(to fully understand your leads)

Benefits of Forms andBenefits of Forms and Thank You Pages Thank You Pages

• Ability to fully track visitors’ path• Provide assurance to visitors that the form was successfully

completed• Potential to drive users to desired pages (pricing, sponsorship

opportunities and etc.) • Easy to implement and provides a reliable tracking (tagging every

e-mail link on the site can be very time consuming and less accurate)

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How it works?How it works?

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Tracking Source of EnquiryTracking Source of Enquiry

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Understand Visitors’ PathUnderstand Visitors’ Path

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Assisted ConversionsAssisted Conversions

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Analyse Pages that Lead to Analyse Pages that Lead to ConversionConversion

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GA Tracking – Event LevelGA Tracking – Event Level Create goals in Google Analytics

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Standardise your Goals

Other goals can be created on the remaining slots

The FormThe Form

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The Thank You PageThe Thank You Page

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Clear call to action or next stepe.g. “a team member will contact you

Further Actions

Branding

Introducing Forms

Website TrackingWebsite Tracking

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By using e-mails to generate leads we would not obtain details of who enquired e.g.:Source of EnquiryPages Visited

Attribute a sale to any given channel

Website TrackingWebsite Tracking

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The Experiment – Does it work?

20% Leads Generated by emails

35% Leads Generated by forms

Funnel and Reverse-FunnelFunnel and Reverse-Funnel

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Reverse FunnelFunnel

Conversion TrackingConversion Tracking

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Attribution ModellingAttribution Modelling

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Reverse Goal Path

Source of Enquiry Goal Flow Top Conversion Paths

Sum UpSum Up

• Create Forms and Thank You Pages to track your conversions

• Follow the URL standard• Ensure the Thank You Page has details for cross-selling

and/or up-selling• You will be able to fully track and understand your visitors• Run regular calls to action placement experiments

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Any Questions?Any Questions?

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Ask the SEO Croc!