webinar wednesday: the vegan side of facebook

Webinar: The Vegan Side Of Facebook

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

1.Link To Presentation/Video Recording will be available 24 hours after webinar

2.Post Questions During Presentation

3.Post Webinar, Please Provide Feedback

4.Let’s Have Some Fun!!!

Webinar Wednesday

LOGISTICS

What Is EngagementWebinar Wednesday

Key Metric In Engagement“Talking About This”

The number of unique people who have created a story about your Page from [one week].

These stories include - liking your Page,

-posting to your Page's wall, - liking, commenting on or sharing one of your

Page's Posts -answering a Question you posted

- RVSPing to on of your events - mentioning your Page,

- phototagging your Page,- checking in at your Place or - recommending your Place.

The World Is Bigger Than “Like”

Photo Courtesy: Indigo Media Consulting

Webinar Wednesday

THE ANALYSIS- Reviewed 125 Facebook Pages That Post Vegan

Related Topics- Pages Must Have At Least 500 Likes

- Compared The Engagement Rate

Talking About This/ Likes = Engagement

Rate

Webinar Wednesday

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

RESULTS RANDOM SAMPLEAccording to Social Media Examiner, healthy Facebook pages have

engagement levels between one and five percent.

Engagement

Likes

Webinar Wednesday

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

KEY LEARNINGS

• Photos Get The Most Comments

• Video Receive The Most Shares

• Links Are The Least Liked Post, however, the most

common item posted• Average Engagement Rate:

24.6%

Webinar Wednesday

EVOLVE CAMPAIGN

Photos With Most

Post

Diversity Of

Content

#1 Engagement Rate

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AWESOME COVER PAGE

Products Clearly

Displayed

Reason To Buy

Engaging Image

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OTHER WAYS TO ENGAGE

Everything Doesn’t Have To Say Vegan Vegan Vegan

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ACTIVIST APPROACH

Drive Action and Involvement

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ROTATE COVER IMAGES

Ready For Change

Webinar Wednesday

VEGAN PAGE ANALYSISLaunching Monday, July 23

Join Us For An Online Class

http://www.learnitlive.com/veganmainstream

THANKS, BUT HOW CAN I GET MORE HELP?

Need More Help? Set Up A Meeting With Me

https://tungle.me/veganmainstream

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross