webfuel: seo for techies 2014 (canadian version)
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T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Ottawa Girl Geek Dinner | April 24, 2014
SEO FOR TECHIESSearch in Canada #SEO2014
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
SEO for Techies (Geeks)#SEO2014
Let’s get started…
Learn with WebFuel: For Geeks
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The World Wide Web#throwbackthursday
Note: The first website (published by Tim Berners-Lee)
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Search Engines#throwbackthursday
Note: The first Search Engine (tool used for searching the Internet) was Archie (1990)
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Search Engines#throwbackthursday
Note: Google is the world’s most popular Search Engine (1999)
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Search Engine Results Page (SERP)#throwbackthursday
Note: Google SERP evolution
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Search Engine Results Page (SERP)#SEO2014
Note: The first page of results matters
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Website#SEO2014
Note: There are two types of visitors to a website. People & Spiders.
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Crawl. Index. Display.#howsearchworks
Note: EVERYTHING that a Search Engine crawls & indexes matters
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Rankings, Clicks & Conversions#SEO2014
Source: Search Engine Journal
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The State of Search in Canada#searchincanada
Note: Canadian Stats 2014
• Canadians are leaders in Internet usage• Canada ranks 2nd in Internet penetration (G8 Counterparts)• 86% of Canadians are online (as of Jan 2014)• 98% of Canadian Internet users access it every day• Almost 50% of Canadians shop online at least once a month• Canada ranks # 1 for most web page visits per month • Most Canadians start their search via Search Engines• Google is the number #1 Search Engine in Canada• Canadians search via Google.ca (Google Canada)• Google.ca has its own Canada oriented index
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The State of Search in Canada#behindthescenes
Note: Google Street View (Ottawa)
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The State of Search in Canada#whatscoming
Source: GeoDigital - Spatial Search
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
What is Search Engine Optimization, Really?
Search Engine Optimization Definition: Getting results from Organic Search
Note: WebFuel’s Definition
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
What is Search Engine Optimization, Really?
Note: There are two sides to SEO – Technical and Non-Technical. Source: Search Engine Land
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
When Things Go Wrong Really Wrong.
Note: That is when you call in a Search Detective
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The Case of the Compromised SERP
Search Issue: “This site may be compromised” appearing in the SERP (brand name search)
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The Case of the Stolen Web Traffic
Search Issue: Web traffic redirected to competitor’s website
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The Case of the Canonicalization
Search Issue: Website duplication
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The Case of the Drop in Rankings
Search Issue: Not addressing the Search Engine index during website redesign
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
The Case of the Bad Links
Search Issue: Wrong Google index (.com) and unnatural (spammy) inbound links
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Got Questions? Just Ask.
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
Join Us
• Engage with WebFuel on Twitter, LinkedIn & Facebook • Subscribe to the WebFuel Blog “Get Found on the Web”• Follow our series “SEO Wednesdays Canada”• Attend the Ottawa Search & Digital Marketing Meetups
Learn with WebFuel Series (Presentations)• Posted on our website
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
About WebFuel
• Search Results Agency (SEO, PPC & GA) • Full Service Search Engine Optimization• Clients are primarily Canadian Brands (or those targeting Canada)• Work with In-house Marketers / Web Developers & Agencies• Expertise in Canadian Search • Specialize in SEO Audits, Consulting, Implementation & Training• Google Credentials (Trusted Google Partner)• Founded in 2004• Located in Ottawa, Canada
T h e S e a r c h R e s u l t s A g e n c y . G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s
WebFuel is a Search Results Agency
Presenter: Les Fabere: info@webfuel.ca | p: 613-692-1030 | w: WebFuel.ca|
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