web design - lightning critiques by jason mark

LIGHTNINGCRITIQUES

WITH BONUS REDESIGN

NERDS 2014

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PLEASE SEND SCREENSHOTS TO

CRITIQUEDesigners@GravitySwitch.com

ABOUT USGOOD DESIGN IS DESIGN WITH INTENT

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DON’T GUESS - TESTWhichTestWon.com

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AND THE WINNER IS

no icons = 11% more conversions

source: whichtestwon.com

40% more “add to cart” clicks

+200% click-throughs+ 300% revenue11% more conversions

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GOOD DESIGNERSUSE DATA AND EXPERIENCE

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ANDREW

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HE NEEDSA WHOLE LOT OF UGLY

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JasonOnDesign.com

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I LOVE CHAOS!

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BRANDINGDESIGNUSABILITYTECHNOLOGY

JasonOnDesign.com

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WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION

CUSTOMER COLLABORATIONOVER CONTRACT NEGOTIATION

RESPONDING TO CHANGEOVER FOLLOWING A PLAN

INDIVIDUALS & INTERACTIONS OVER PROCESSES & TOOLS

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WE SCREW UP.

I do all the work

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MY GOAL?BRING SOME CHAOS TO

YOU

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DESIGN EXPERIENCE

CrayonsUse Photoshop wellDesign 5 color pallets for this:Win awards for graphic design

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YOUR SUPERPOWER

ProgrammingDesignUsabilityOther

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COMPANY SIZELone gunslinger2-10 employees/partners11-100 employees100+ employees

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BRAND TEST

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PAY ATTENTION• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?

A

B

C

D

E

F

G

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WHO HAS A GUESS?• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?

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12 JUDGEMENT CALLSIn 7 seconds:• Money• Education• Interesting• Etc.

KNOW. FEEL. DO.

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LET’S GO.

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WHAT HAVE THE DESIGNERS MADE?

GravitySwitch.comJasonOnDesign.com

21 Best Practices for Higher Ed Web Dev.Tomorrow at 4PM

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source: The Logo Com

pany