web design - lightning critiques by jason mark
DESCRIPTION
Intro slides for my web live lightning critiques, including an embed of my "12 design rules for non-designers" handout.TRANSCRIPT
LIGHTNINGCRITIQUES
WITH BONUS REDESIGN
NERDS 2014
ABOUT USGOOD DESIGN IS DESIGN WITH INTENT
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DON’T GUESS - TESTWhichTestWon.com
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AND THE WINNER IS
no icons = 11% more conversions
source: whichtestwon.com
40% more “add to cart” clicks
+200% click-throughs+ 300% revenue11% more conversions
ANDREW
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SEND US YOUR SCREENSHOT [email protected]
BRANDINGDESIGNUSABILITYTECHNOLOGY
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WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION
CUSTOMER COLLABORATIONOVER CONTRACT NEGOTIATION
RESPONDING TO CHANGEOVER FOLLOWING A PLAN
INDIVIDUALS & INTERACTIONS OVER PROCESSES & TOOLS
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WE SCREW UP.
I do all the work
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DESIGN EXPERIENCE
CrayonsUse Photoshop wellDesign 5 color pallets for this:Win awards for graphic design
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YOUR SUPERPOWER
ProgrammingDesignUsabilityOther
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COMPANY SIZELone gunslinger2-10 employees/partners11-100 employees100+ employees
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BRAND TEST
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PAY ATTENTION• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?
A
B
C
D
E
F
G
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WHO HAS A GUESS?• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?
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12 JUDGEMENT CALLSIn 7 seconds:• Money• Education• Interesting• Etc.
KNOW. FEEL. DO.
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LET’S GO.
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WHAT HAVE THE DESIGNERS MADE?
GravitySwitch.comJasonOnDesign.com
21 Best Practices for Higher Ed Web Dev.Tomorrow at 4PM
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source: The Logo Com
pany