web design - lightning critiques by jason mark

40
LIGHTNING CRITIQUES WITH BONUS REDESIGN NERDS 2014

Upload: gravityswitch

Post on 01-Nov-2014

116 views

Category:

Design


3 download

DESCRIPTION

Intro slides for my web live lightning critiques, including an embed of my "12 design rules for non-designers" handout.

TRANSCRIPT

Page 1: Web Design - Lightning Critiques By Jason Mark

LIGHTNINGCRITIQUES

WITH BONUS REDESIGN

NERDS 2014

Page 2: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

PLEASE SEND SCREENSHOTS TO

[email protected]

Page 3: Web Design - Lightning Critiques By Jason Mark
Page 4: Web Design - Lightning Critiques By Jason Mark

ABOUT USGOOD DESIGN IS DESIGN WITH INTENT

SEND US YOUR SCREENSHOT [email protected]

Page 5: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

DON’T GUESS - TESTWhichTestWon.com

Page 6: Web Design - Lightning Critiques By Jason Mark
Page 7: Web Design - Lightning Critiques By Jason Mark
Page 8: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

AND THE WINNER IS

no icons = 11% more conversions

Page 9: Web Design - Lightning Critiques By Jason Mark
Page 10: Web Design - Lightning Critiques By Jason Mark

source: whichtestwon.com

40% more “add to cart” clicks

Page 11: Web Design - Lightning Critiques By Jason Mark
Page 12: Web Design - Lightning Critiques By Jason Mark

+200% click-throughs+ 300% revenue11% more conversions

Page 13: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

GOOD DESIGNERSUSE DATA AND EXPERIENCE

SEND US YOUR SCREENSHOT [email protected]

Page 14: Web Design - Lightning Critiques By Jason Mark

ANDREW

SEND US YOUR SCREENSHOT [email protected]

Page 15: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

HE NEEDSA WHOLE LOT OF UGLY

SEND US YOUR SCREENSHOT [email protected]

Page 16: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

SEND US YOUR SCREENSHOT [email protected]

I LOVE CHAOS!

Page 17: Web Design - Lightning Critiques By Jason Mark

SEND US YOUR SCREENSHOT [email protected]

BRANDINGDESIGNUSABILITYTECHNOLOGY

Page 18: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

SEND US YOUR SCREENSHOT [email protected]

WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION

CUSTOMER COLLABORATIONOVER CONTRACT NEGOTIATION

RESPONDING TO CHANGEOVER FOLLOWING A PLAN

INDIVIDUALS & INTERACTIONS OVER PROCESSES & TOOLS

Page 19: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

WE SCREW UP.

Page 20: Web Design - Lightning Critiques By Jason Mark

I do all the work

SEND US YOUR SCREENSHOT [email protected]

Page 21: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

MY GOAL?BRING SOME CHAOS TO

YOU

SEND US YOUR SCREENSHOT [email protected]

Page 22: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

DESIGN EXPERIENCE

CrayonsUse Photoshop wellDesign 5 color pallets for this:Win awards for graphic design

SEND US YOUR SCREENSHOT [email protected]

Page 23: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

YOUR SUPERPOWER

ProgrammingDesignUsabilityOther

SEND US YOUR SCREENSHOT [email protected]

Page 24: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

COMPANY SIZELone gunslinger2-10 employees/partners11-100 employees100+ employees

SEND US YOUR SCREENSHOT [email protected]

Page 25: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

BRAND TEST

Page 26: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

PAY ATTENTION• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?

Page 27: Web Design - Lightning Critiques By Jason Mark

A

Page 28: Web Design - Lightning Critiques By Jason Mark

B

Page 29: Web Design - Lightning Critiques By Jason Mark

C

Page 30: Web Design - Lightning Critiques By Jason Mark

D

Page 31: Web Design - Lightning Critiques By Jason Mark

E

Page 32: Web Design - Lightning Critiques By Jason Mark

F

Page 33: Web Design - Lightning Critiques By Jason Mark

G

Page 34: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

WHO HAS A GUESS?• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?

Page 35: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

12 JUDGEMENT CALLSIn 7 seconds:• Money• Education• Interesting• Etc.

Page 36: Web Design - Lightning Critiques By Jason Mark

KNOW. FEEL. DO.

Page 37: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

LET’S GO.

Page 38: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

WHAT HAVE THE DESIGNERS MADE?

Page 39: Web Design - Lightning Critiques By Jason Mark

GravitySwitch.comJasonOnDesign.com

21 Best Practices for Higher Ed Web Dev.Tomorrow at 4PM

Page 40: Web Design - Lightning Critiques By Jason Mark

JasonOnDesign.com

source: The Logo Com

pany