web analytics wednesdays melbourne - what's new in analytics - october 2013

#wawmelb

First up… Welcome!

twitter sign in

#wawmelb

It’s a short presentation!

Damion Brown

datarunsdeep.com.au

what’s new in analytics

1

Analytics Academy

What does it do?

• Free course in Google Analytics

– Self-paced, YouTube based

– A test at the end

– Certificate if you complete by end

October

2

Demographics in Google Analytics

When and how?

• Rolling out slowly

• Requires dc.js (the Remarketing

version of Google Analytics)

• Install this code now!

3

Automatic Event Tracking in Google Tag Manager

What’s funky about this?

• No need to make changes to page

code

4

Directmonster.js

http://lunametrics.com

Contains:

-source/medium

- unique identifier (for Universal Analytics…)

http://lunametrics.com

What’s funky about this?

• Snuffs out a lot of Direct Traffic

• Very useful for accurate attribution

• Uglifies your URLs

https://www.datarunsdeep.com.au/#sr=vt6.benjo.nbjmdijnq.dpn&m=r&cp=(sfgfssbm)&ct=/dbnqbjhot/qsfwjfx-dpoufou-iunm-tmc&ts=1355986848

that’s it

#wawmelb

#wawmelb

#wawmelb