web 2.0, social media and minnesota historical society

MHS and Web 2.0

What’s wrong with this picture?

And it gets worse…

•Changing the name from Miller Hospital Minnesota History Center is a Web 1.0 problem that cannot be dealt with easily and must be changed by the content provider•Changing the location of the marker is a Web 2.0 problem that can be corrected by the user.

Characteristics of Web 2.0 are:

• rich user experience• user participation• dynamic content• Metadata• web standards and scalability

How do these apply with to previous example?

However…

•Web 2.0 is a made up term•Web 2.0 really is not about a change in technologies…•Web 2.0 is more about understanding a philosophy.•But many of the technology components of Web 2.0 have existed since the early days of the Web•Many of the Web 2.0 characteristics have existed even further back•Using the power of the Internet to work in new ways and to connect with people more directly.

Listening and RespondingWeb 2.0 & the social web

Traditional…Organization News Release Newspaper Readership Water cooler➼ ➼ ➼ ➼

There is a huge gap between you and the conversation people are having about you. Bridging the gap and having conversations directlyIt is not about “cheap” contentRelationship and the power of the networks

Two core metrics:•Influence•Engagement

MHS, Web 2.0 & the Social Web

• MySpace.comFacebook.com

• Twitter• Flickr• YouTube• Delicious• Wikipedia• Google Alerts/Tracking

How is MHS bridging the gap?

• Wotr• Omeka

Share Your Story• Blogs and Podcasts• Placeography• RSS feeds

External EffortsColonizing Web Space

Internal Efforts

Network Effect:the effect that one user of a good or service has on the value of that product to other users.

Image: Wikicommons.org

BrandDo people want to be associated with us? And why?

Cliques -- the Cool kids

What makes Social Networks work?

Think about it:Facebook Pages:Target has 110,193 fansKmart has 468 fans

494 fans 232 friends

Myspace is Bart, Facebook is Lisa

Demographically

Myspace is Bart, Facebook is Lisa By Katherine Noyes, http://www.technewsworld.com/story/58034.html?wlc=1225766687

RSS feeds aggregate existing information from other sites

Facebook does a good job of tracking stats and some demographics

Preservation in action on Facebook

•Twitter is a Microblog – only 140 characters or less per post•MHS currently posts: o This day in Minnesota Historyo selected events•News of MHS’ Twitter page spread virally and quickly which gave us many followers in just a couple days

PRO (ours)

AMATURE (theirs)

142 vs. 8,713 views

•90% of content is amateur is content only 10% is professional•Most viral is amateur

Correct set up including the use of tags, groups, pools, and text linking to relevant sites at MHS is key to a successful social media experience on Flickr.

Delicious is a social web bookmarking site. Information/link lists can be aggregated into other web applications

Linking back to MHS website

We may not be the first resource to go to, but instead we can become the authority, the final word

Metrics Measuring•Trends•What customers really think

Not just about what we create but what we track:•Blog comments•Google Trends

Internal Social Web

Blogs

Museum 1.0

Museum, Winona Normal School, ca. 1890 Going Places: The mystique of mobility, 2007

Museum 2.0Consumer-Centered museum

Social Web Content

The Consumer-Centered museum•Factors in Consumers interests in planning museum exhibitions, programs, services•Use the market rather than the museum organization as the starting point for planning•Events like 9 nights of Music and Mill City Live bring guests to the Museum and generate interest in the Museum

So what else…

Potential•Reconstruction of lost worlds

o Gateway districto Milling District

•Interact with historical characters•Spaces become History Day conference spots

Potential•The successful network effect by iTunes’ has created synergy among museums and educational institutions for offering audio/video courses online in one centralized space

Potential•New emerging social platforms•Used by citizen journalists•Example that Social web is still growing•Avoiding gimmicks, what could you do with it?

Source: Shamelessly lifted from Rose Sherman’s PPT