web 2.0, social media and minnesota historical society
DESCRIPTION
Presentation by Joe Hoover given internally to staff of the the Minnesota Historical Society on why we are in social media and just what it is.TRANSCRIPT
MHS and Web 2.0
What’s wrong with this picture?
And it gets worse…
•Changing the name from Miller Hospital Minnesota History Center is a Web 1.0 problem that cannot be dealt with easily and must be changed by the content provider•Changing the location of the marker is a Web 2.0 problem that can be corrected by the user.
Characteristics of Web 2.0 are:
• rich user experience• user participation• dynamic content• Metadata• web standards and scalability
How do these apply with to previous example?
However…
•Web 2.0 is a made up term•Web 2.0 really is not about a change in technologies…•Web 2.0 is more about understanding a philosophy.•But many of the technology components of Web 2.0 have existed since the early days of the Web•Many of the Web 2.0 characteristics have existed even further back•Using the power of the Internet to work in new ways and to connect with people more directly.
Listening and RespondingWeb 2.0 & the social web
Traditional…Organization News Release Newspaper Readership Water cooler➼ ➼ ➼ ➼
There is a huge gap between you and the conversation people are having about you. Bridging the gap and having conversations directlyIt is not about “cheap” contentRelationship and the power of the networks
Two core metrics:•Influence•Engagement
MHS, Web 2.0 & the Social Web
• MySpace.comFacebook.com
• Twitter• Flickr• YouTube• Delicious• Wikipedia• Google Alerts/Tracking
How is MHS bridging the gap?
• Wotr• Omeka
Share Your Story• Blogs and Podcasts• Placeography• RSS feeds
External EffortsColonizing Web Space
Internal Efforts
Network Effect:the effect that one user of a good or service has on the value of that product to other users.
Image: Wikicommons.org
BrandDo people want to be associated with us? And why?
Cliques -- the Cool kids
What makes Social Networks work?
Think about it:Facebook Pages:Target has 110,193 fansKmart has 468 fans
494 fans 232 friends
Myspace is Bart, Facebook is Lisa
Demographically
Myspace is Bart, Facebook is Lisa By Katherine Noyes, http://www.technewsworld.com/story/58034.html?wlc=1225766687
RSS feeds aggregate existing information from other sites
Facebook does a good job of tracking stats and some demographics
Preservation in action on Facebook
•Twitter is a Microblog – only 140 characters or less per post•MHS currently posts: o This day in Minnesota Historyo selected events•News of MHS’ Twitter page spread virally and quickly which gave us many followers in just a couple days
PRO (ours)
AMATURE (theirs)
142 vs. 8,713 views
•90% of content is amateur is content only 10% is professional•Most viral is amateur
Correct set up including the use of tags, groups, pools, and text linking to relevant sites at MHS is key to a successful social media experience on Flickr.
Delicious is a social web bookmarking site. Information/link lists can be aggregated into other web applications
Linking back to MHS website
We may not be the first resource to go to, but instead we can become the authority, the final word
Metrics Measuring•Trends•What customers really think
Not just about what we create but what we track:•Blog comments•Google Trends
Internal Social Web
Blogs
Museum 1.0
Museum, Winona Normal School, ca. 1890 Going Places: The mystique of mobility, 2007
Museum 2.0Consumer-Centered museum
Social Web Content
The Consumer-Centered museum•Factors in Consumers interests in planning museum exhibitions, programs, services•Use the market rather than the museum organization as the starting point for planning•Events like 9 nights of Music and Mill City Live bring guests to the Museum and generate interest in the Museum
So what else…
Potential•Reconstruction of lost worlds
o Gateway districto Milling District
•Interact with historical characters•Spaces become History Day conference spots
Potential•The successful network effect by iTunes’ has created synergy among museums and educational institutions for offering audio/video courses online in one centralized space
Potential•New emerging social platforms•Used by citizen journalists•Example that Social web is still growing•Avoiding gimmicks, what could you do with it?
Source: Shamelessly lifted from Rose Sherman’s PPT