Web 2.0, Social Media and Minnesota Historical Society

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Presentation by Joe Hoover given internally to staff of the the Minnesota Historical Society on why we are in social media and just what it is.


<ul><li>1.MHS and Web 2.0 Whats wrong with this picture? </li></ul> <p>2. And it gets worse 3. Changing the name from Miller Hospital Minnesota History Center is a Web 1.0 problem that cannot be dealt with easily and must be changed by the content provider Changing the location of the marker is a Web 2.0 problem that can be corrected by the user. 4. Characteristics of Web 2.0 are: rich user experience user participation dynamic content Metadata web standards and scalabilityHow do these apply with to previous example? 5. However Web 2.0 is a made up term Web 2.0 really is not about a change in technologies Web 2.0 is more about understanding a philosophy. But many of the technology components of Web 2.0 have existed since the early days of the Web Many of the Web 2.0 characteristics have existed even further back Using the power of the Internet to work in new ways and to connect with people more directly. 6. Listening and Responding Web 2.0 &amp; the social web Traditional Organization News Release Newspaper Readership Water coolerThere is a huge gap betweenyou and the conversation peopleare having about you.Bridging the gap and havingconversations directlyIt is not about cheap contentRelationship and the power ofthe networks Two core metrics:InfluenceEngagement 7. MHS, Web 2.0 &amp; the Social WebHow is MHS bridging the gap? External EffortsInternal Efforts Colonizing Web Space Wotr MySpace.com Omeka Facebook.com Twitter Share Your Story Flickr Blogs and Podcasts YouTube Placeography Delicious Wikipedia RSS feeds Google Alerts/Tracking 8. What makes Social Networks work?Network Effect: the effect that one user of a good or service has on the value of that product to other users. Image: Wikicommons.orgBrandDo people want to be associated with us? And why? Cliques -- the Cool kidsThink about it: Facebook Pages: Target has 110,193 fans Kmart has 468 fans 9. Demographically Myspace is Bart, Facebook is Lisa494 fans 232 friendsMyspace is Bart, Facebook is Lisa By Katherine Noyes, http://www.technewsworld.com/story/58034.html?wlc=1225766687 10. RSS feeds aggregate existing information from other sites 11. Facebook does a good job of tracking stats and some demographics 12. Preservation in action on Facebook 13. Twitter is a Microblog only 140 characters or less per post MHS currently posts: o This day in Minnesota History o selected events News of MHS Twitter page spread virally and quickly which gave us many followers in just a couple days 14. PRO (ours) AMATURE (theirs)142 vs. 8,713 views90% of content is amateur is content only 10% is professional Most viral is amateur 15. Correct set up including the use of tags, groups, pools, and text linking to relevant sites at MHS is key to a successful social media experience on Flickr. 16. Delicious is a social web bookmarking site. Information/link lists can be aggregated into other web applications 17. We may not be the first resource to go to, but instead we can become the authority, the final word Linking back to MHS website 18. Metrics Measuring Trends What customers really thinkNot just about what we create but what we track: Blog comments Google Trends 19. Internal Social Web 20. Blogs 21. Social Web ContentMuseum 1.0Museum 2.0Consumer-Centered museumMuseum, Winona Normal School, ca. 1890 Going Places: The mystique of mobility, 2007The Consumer-Centered museum Factors in Consumers interests in planning museum exhibitions, programs, services Use the market rather than the museum organization as the starting point for planning Events like 9 nights of Music and Mill City Live bring guests to the Museum and generate interest in the Museum 22. So what else Potential Potential Potential Reconstruction of lost worldsThe successful network effect by New emerging social platforms Used by citizen journalistsoGateway districtiTunes has created synergy among Example that Social web is stilloMilling Districtmuseums and educational Interact with historical charactersinstitutions for offering audio/video growing Spaces become History Day conference Avoiding gimmicks, what could courses online in one centralized spots space you do with it? 23. Source: Shamelessly lifted from Rose Shermans PPT </p>


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