we shop @ digital
Post on 13-Aug-2015
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- 1. We Shop @ Digital Presented By: Puneet Sachdev e: puneetsachdev27@gmail.com
- 2. Online Shopping is growing at its full pace E-Commerce in March 2015 at a Glance: 13% of the population used a pc to research a product 14% of the population bought something online via PC 9% of the population searched and bought something online via mobile phone 8.90% 10% 15% 15.20% 25.20% 37.40% 38% 56% 64.40% 95.30% 1925.10% 2199.90% 0.00% 500.00% 1000.00% 1500.00% 2000.00% 2500.00% Others Dell Zivame HomeShop18 eBay App Store India Online Junglee.com Jabong.com Flipkart Snapdeal.com Amazon Brand Shares (Global) | Year-on-Year Growth (%) 2013-14
- 3. And this is how we can have an overview of it Key Points: The average annual expenditure of Indians on online purchase is expected to rise by 67% to Rs.10,000 in 2015 E-commerce industry is valued at 17bn dollars Compounded annual growth rate of the industry is 35% Apparel purchase is drawing the maximum attention amongst others followed by computers and electronics
- 4. The money is pouring in Heavily! Survey conducted in top 35 cities in India, among 33.8 Million Active Internet Users, who access the Internet at least once in a month.
- 5. And the industry is in consolidation phase with bigger and powerful players taking a lead
- 6. While many players are trying to determine new market opportunities PayTm MobiKwik
- 7. Some others are trying to find their niche May 2015: Myntra becomes the first Indian e-commerce portal to sell only through application Shopclues trying to establish its pricing as wholesale rates
- 8. And some others are concentrating on growing their seller platform And improving their services Snapdeal trying to reach out to sellers through TVCs Flipkart ties up with Mumbais Dabbawalas to improve its delivery service
- 9. What are we buying?
- 10. Some of us will just go through your catalogue details
- 11. Debit cards/Internet banking as Credit cards COD And how we prefer to pay
- 12. To the shops that top
- 13. And their presence on Social Media platforms
- 14. So, whats next in e-commerce?
- 15. Bridging the gap between real and virtual world To enhance your shopping experience Web3D Studio providing 3D portfolio for online products. Augmented Reality application making online shopping a better experience
- 16. Because it is important to reach people, when they need you Amazon Dash helping its customer maintain their daily stocks Casino Next shopping experience in mall through NFC
- 17. And for this Social Media is also being used Twitter offering shopping festival from its application itself Amazon taking orders through social media platform using #AmazonCart
- 18. Even Payment Modes are being simplified
- 19. Because customers love convenience! Coin offering a use single credit card convenience to its customers Safran Morpho offering payment service through biometric authentication
- 20. New opportunities also being mined in e-commerce to compete against e-commerce Shopsitys new service is to drive customers from online retail to the offline stores available near them. Zakoopi is running a similar service for Delhi-NCR
- 21. But something even more relevant is coming for future e-retail
- 22. And its an Omni-Channel Shopping Experience
- 23. And just one more point to note before we conclude
- 24. Indians Just Loves Good DEALS!
- 25. Yesterday's home run don't win today's games -Babe Ruth
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