wall flower to dancing queen -- how to promote your business online

Dale Dillon and Michael GrayThursday, October 24, 2013

Wall Flower to Dancing Queen

(or King)!!!

The 5 Key Steps to Change Your Online Marketing Strategy

Internet Age!

Results Marketers See

Most Important Marketing Channel

B2C and B2B

You Will Discover:

How to look online Where to be online What to say online How to follow up online How to close the “sale” online

How to Look Online

•Consistency Consistency Consistency •Call To Action Website•Branding That Speaks To Your Target Audience•Clean and Simple

Where to be Online

•Identify Your Target Audience.•Discover where they spend their time online.•What time of day are they online?•What days of the week are they online?•What do they like, love and hate?•Create an Avatar for your target audience with name and everything you can find to identify them.

What to Say Online•Create content that all of your target audience craves.•Begin crafting your content to feed the likes and dislikes of your target audience.•Communicate how your product or company fixes their pain points.•Consistency wins at social media•Measure and monitor your results.

Begin crafting your content to feed the likes and dislikes of your target audience.

Hate or Love

Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about sports from the weekend. Sometimes it may be from the past if nothing big and exciting jumps out at me from the weekend sports news. This is a great personal connection for me with my audience.

Technique Tuesday - as an artist this is the one day that I focus on connecting specifically with other artist. I post a technique for artist to improve as artist either from myself or artist I know and follow.

Writers Wednesday - On Writers Wednesday I give a favorite quote from famous writers, (sometimes I use me - not so famous) This one connects well with so many people in that I am a writer, and people love quotes. Also, as a speaker I use a lot of the quotes in my public speaking - people are always asking where to find them.

Throwback Thursday - This one is to connect personally - from my family to anything that is of interest to me - examples: I've posted earlier paintings of mine to a current one to show growth. Me as a kid next to my pic today. My family same thing. My favorite sports teams helmets/ cars/ uniforms from the past to today...

Funny Friday - Again this is personal connection - I love humor - it's one of my values - so it's natural for me to have humorous pictures and post them. I love to find and mostly post an animated pic for this. It is actually one of my more responded to post.

Email Marketing!

Your business’s biggest asset

Simple Guidelines

Strategy

What is it you want to accomplish?

Develop a relationship with your niche market Build you authority on a subject Make a sale Drive traffic to your website Keep yourself top of mind with the customer

Valuable Content

Niche Related

Show Personality

Way to Build List Squeeze Page – ONE goal

Call to Action Tell them what to do! Lead magnet or free offer

descriptionPlace for Opt-Ins (permission

marketing)Anti-Spam Policy

Next Steps Autoresponders is the next step

Professional Email Client Service – key things

Timing Monthly, weekly, etc. Time of day Time of the week

Format and importance of subject linesStrengthen with active verbs rather than passive

Do you like: Workouts that develop your stomach muscles or This is How I Get 6 Pack Abs

Is your computer’s lack of speed driving you crazy? Boost Your Computer Speed Today

Anti-Spam Laws Use a spam check to test your email

Testing and tracking send the preview to yourself Track the open rates, unsubscribes, #clicks Split tests a/b

Email Template

Drive Traffic to Your Email List Send to a squeeze page via

Blog YouTube Forum marketing Podcasts Facebook ads PPC or google adwords Twitter and More!

How to Close the “Sale” Online

Keep the relationship alive! Stay visible online Stay in touch via your

newsletter and social media Share satisfied customer’s

testimonials Continually demonstrate

your expertise

Stay in Touch!

Our “how to” classes – see handout Note tomorrow is Video/YouTube

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