vote that counts presentation

PROMOTING THE VOTE THAT COUNTS VIA SOCIAL MEDIANicola Peate - Rippleffect

HELLO....• About me

Social Media Manager for Rippleffect

Clients I have worked with:-PPL- Everton- Lambrini- American Airlines- Wickes DIY

Digital Media Co-ordinator for Keep Britain Tidy

Web Editor for Newquest Cheshire/Merseyside

About Rippleffect

We are an award-winning, full-service digital communications agency

KEEP BRITAIN TIDY

What would I do if Keep Britain Tidy were part of the Vote that Counts?

How do charities and non-charitites best get promotion?

No budget for social media – just my time

MAXIMISING RELATIONSHIPSENGAGING INFLUENCERS

THE POWER OF A TWEET

THE POWER OF A TWEET

JDRF’s daily visitors from Twitter over the past 2 months have averaged fewer than 10 per day.

Friday 11th (day of Tweet): Over 3000 visitors from TwitterSaturday 12th: Over 300 visitors from TwitterSunday 13th: Over 100 visits from Twitter

BUT....

BUT....

CURRENT RELATIONSHIPS

What key figures does the charity already have relationships with?

Do you have celebrity ambassadors? Are they on Twitter?

Has a celebrity tweeted you before?

Do you have celebrity followers?

HOW TO APPROACH CELEBRITIES

It’s a waiting and watching game – set up searches for all celebrities on Twitter

Keep it relevant to that celebrity

Make your tweet personal

Don’t mass tweet every celebrity you can think of

Don’t specifically ask for a RT

Only tweet when a celebrity is online – your tweet will be lost otherwise

HOW TO APPROACH CELEBRITIES

OTHER INFLUENCERS It’s not only celebrities that are influential

Who are key voices in your field?

You may have closer relationships with these people and so can approach it in a more personal way

FACEBOOK

FACEBOOK

PROMOTING THE VOTE THAT COUNTS OFFLINE

PROMOTING OFFLINE

Not always possible to promote on the homepage – lots going on!

Use social media as a key channel for promotion and where people can find more information

Also gives people a reason to come to your social media channels – could increase fans and followers!

Where do you promote Facebook and Twitter – for this month could you add the Vote that Counts?

THE SOCIAL VOICES OF YOUR CHARITY

OFFICIAL CHANNELS

The power of your brand

Who controls your social voice? Are they aware of how important The Vote that Counts could be to you?

Who are your official partners? Other regions/branches of your charity? How can they help?

STAFF AND SUPPORTERS Unrivalled passion

Spreading your message – drumming up support

Needs to be a differentiation from the official voice

Do not dilute the message

Be real and honest – remembering that they are a social voice for your charity

FACEBOOK TABSFOR THE VOTE THAT COUNTS

FACEBOOK TABS

Creates a place for you to reference and fans to refer to

Allows fans to direct people to a space that focuses on your part in the Vote that Counts

Personalise the message – Vote for YOUR charity

What could you do with £50,000? enables you to visualise this

Get across key messages- How easy it is to vote- Costs the supporter nothing- Another opportunity for them to support you- What the money would mean to you/could achieve

KEEPING THE AUDIENCE ENGAGED THROUGHOUTOPTIMISING CONTENT

TIMING OF CONTENT

As it’s a short term campaign you don't want to overload people

You’ve got other messages during this time too

Post when you might not normally – evenings/weekends

Keep your posts interesting and engaging so that you can talk about the Vote that Counts regularly without seeming competitive

VARIETY OF CONTENT

Variety of content is the most important way of keeping people engaged

VARIETY OF CONTENT

VARIETY OF CONTENT Polls

How long would it take you to raise £50,000 for XXXX?1) One week – I’m a footballer!2) More than two years and no spends for me 3) 5 minutes by voting in The Vote that Counts!4) 10 years of collecting coppers!

QuestionsWhat makes you gives us your vote in The Vote that Counts?If we won the £50k how would you like to see us spend the money?

InfoWhen the votes close, how far off the top you are etc

LinksRegular links to the page, links to videos that illustrate your work and how £50k could help

#HASHTAGS

On Twitter hashtags are a great way of making your tweets more visible – make sure to use hashtags related to your tweet e.g. #votethatcounts #charity

You can also use more interesting hashtags to attach your tweets to other conversations such as ‘During the break for the #Xfactor why not vote for us to win £50k!’

Be careful not to attach yourself to conversations that could turn negative or are inappropriate - http://www.telegraph.co.uk/technology/twitter/5621970/Habitat-apologises-for-Twitter-hashtag-spam.html

TWIBBONS

Easy to set up – just search Twibbon

Only works if you have a clearly recognisable logo that is still visible when shrunk down to this size >

Only an image – not a link

Not useful for a short term campaign such as The Vote that Counts where you require an action from users

THANK YOUAny questions?

Twitter: @NicPeateFind me on LinkedinEmail: npeate@rippleffect.com